13 March 2019

Digital entrpreneurship for professionals

Digital entrepreneurship is a relevant socio-economic and technological phenomenon. It can be considered as the traditional entrepreneurship  leveraging new digital technologies. It is a way of doing business in digital era using social media, mobile, analytics, cloud and cyber-solution.

We are witnessing a peak of initiatives across the world. To foster the acceleration of digital entrepreneurial activity. It relates with the development of “digital start-ups”, with the growth for scaling business.

It can be defined as embracing new ventures and the transformation of existing business by using digital technologies. Digital enterprises are characterized by a high intensity of use of new digital technologies. Particularly social, mobile, analytics and cloud solutions. It improves business operations, invent new (digital) business models and sharpens business intelligence. It also engages with customers and stakeholders through new channels. It is important to clear that there is a difference between digital entrepreneurship and digital business.

Become a digital entrepreneur and transform your business ideas into a business success story:-
Digital innovation plays a key role in shaping the success of digital economy. To accomplish, entrepreneurs need a team of digital leaders. With the perception and skills to help turn their business idea into a business success story. 

As participant in digital technology, you have the opportunity to design and innovate. You shall get access to one of these game-changing teams. You will have a unique opportunity to tap into the capabilities of a team of digital skills participants. To progress the digital innovation required of market leaders in the digital economy.

How does this work?
You have the convenience to submit your business idea as an Entrepreneurial Project.
·         A panel of Digital Skills mentors review the submissions. And shortlist the projects that will test and inspire participants.
·         Each project owner has to develop a 2-minute pitch video for the disciple of participants to vote on.
·         Participants then vote on the pitch videos. And the projects that collects the required votes move on to the main project phase.
·         In the project phase, an international cross-functional team of participants work. With the idea owner to develop their contemporary digital solution.

Benefits :-
·         Access to free of charge digital innovation projects outside of budget lines.
·         Receive industry-optimized digital solutions addressed in a quality and IP-controlled environment.
·         It tests your idea, prototype, design. And builds a leading digital solution for your business.
·         Tap into the knowledge and experience of skilled and motivated professionals. From top-tiered organisations across the world.

Key Features
·         All projects are undertaken by a cross-functional team. Including Project Managers, Developers, Data Analysts, Digital Marketers and Content/ UX Designers.
·         All Intellectual Property Rights (IPR) in the project belong to the idea owner
·         All projects covered by Non-Disclosure Agreements (NDAs)

Project Types
· Apps for Mobile and IOT Devices
· Website Services
· Software Development
· Prototype Development
· Process Digitization
· New Solutions Design and Process Design
· Digital Marketing and Social Media Campaigns
· Bespoke Digital Services 

We reflected on what entrepreneurial characteristics we have. And which ones we would like to work on having by asking for help. And setting learning and personal development goals. We identified goal-setting as the second step for gaining confidence.

As part of setting goals, some of you may have completed the optional learning materials. That begins the process of starting your own business with a mind map. Mind maps for business enable you to describe your business, goals, or dream job look like.

After this, we continue with choosing the right business model for an online business.

Referral links:-

19 February 2019

Post Graduation Program in Digital Marketing

    Post Graduation Program in Digital Marketing:

PGP in Digital Marketing: The Post Graduate Program in Digital Marketing is all about the deep understanding. Which makes you understand of traditional marketing v/s digital marketing. This will enable you to develop an advanced knowledge of the concepts and theories. This concepts and theories approaches also their relationship to conventional marketing. Gain a significant advantage in the state-wise, national and international marketplace. This will increase your capacity to test and measure various marketing channels. Evaluating ROI for your business and to expand it globally.

PGP Syllabus: The data research and real-time experience are the basics of the PGP syllabus. The PGP-DM is an intensive full-time and part-time course. This course guarantees a job at the end of the program. It's structured to give students a complete understanding of education in digital marketing.

The PGP course by several institute taught by expert professionals who have experience. To tackle the digital market, we should have the right mind-set and the right knowledge.

PGP in Different sectors: PGP course aim to inculcate in their students through our digital marketing course. so that they did not enter this global market but soar with success. It goes by various names – online marketing, digital marketing, electronic-marketing, internet marketing. But whatever you call it is your choice. This is without question one of the most important sectors for anyone in marketing today. Masters in Digital Marketing degree prepares you for many exciting roles. Helpful in this fast-changing and fast-growing sector in PGP.

PGP in Analysis: Develop a deep understanding factors that improve consumer behavior in the digital economy. Develop advanced skills in the practices that relate to digital and data-driven marketing. Factors that includes critical analysis also evaluation. Plan and manage Digital Marketing strategies for your organization and target audience. Contains full account of budgetary also other constraints.

14 February 2019

How Implementing AI into Mobile Apps is Changing How Entrepreneurs Do Business

Artificial intelligence has become a major part of the digital world we live in. Over the past decade or so, it’s become deeply ingrained in every industry from the medical field to the financial field. Most recently, AI has become a powerhouse in the realm of mobile apps. Companies across the board are taking notice and integrating AI into their mobile apps in order to keep up. Oracle CEO Mark Hurd has even made a point to predict that 100 percent of all enterprise cloud mobile apps will be equipped with AI within the next year.

The more AI-equipped apps become the norm, the more obvious it is that they provide major benefits to the businesses that employ them. Businesses have had to become much more mobile-focused and now have to shift their attention to how they can best use mobile platforms to their advantage, especially for digital marketing efforts. AI technology not only exponentially raises the quality and capabilities of applications, but it has also led to a huge boost in customer satisfaction. Through the use of AI-powered customer service technology and a more personalized experience, apps are able to interact with customers on a much more comprehensive level than ever before.

User personalization

In today’s mobile landscape, customers expect a more personalized experience than they have previously been able to get. They want their apps to be tailored to their preferences and needs. Customers want applications to know them and be able to differentiate between them and other users. AI technology makes that possible and, for companies that want to keep up, has become an essential component of mobile apps. 

Restaurant and food delivery apps

Restaurant and delivery apps are a prime example of the level of personalization that needs to be incorporated into applications today. For example, apps for your go-to coffee shops, favorite pizza place or other delivery services are customized to each user via AI and its counterpart, machine learning. These apps detail order preferences, frequent locations, allergies and even instructions for delivery based on the individual profiles created for each customer.

Streaming applications

Likewise, streaming apps like Netflix and YouTube have developed specialized algorithms for learning the kinds of programs each specific viewer enjoys. Those algorithms use predictive analytics to make suggestions and recommendations based on watch history, individual ratings and the types of programs frequently chosen by each user. That means no two customer queues and recommendations are the same as another, allowing for the most tailored viewing experience possible.

Although these examples are specific to the kinds of companies mentioned, they can be applied to any mobile app created for any business. No matter what the industry, using AI to personalize customer experience is essential. Additionally, because the algorithms in those apps adjust based on learned behavior, they will continue to perform better the longer they are used and will provide a consistently improved experience for consumers.  As a result, the businesses that integrate AI into their apps will see major benefits, especially when it comes to customer satisfaction.

Changing how entrepreneurs do business

While it may seem like integrating AI is strictly beneficial for giving customers what they want, it’s even more valuable to the companies that utilize them. Implementing AI into mobile apps provides the perfect channel for gathering customer data to be used to a business’s advantage. AI technology can take massive amounts of data, sift through it and pull out any patterns, correlations or similarities found across the entire customer landscape.

The AI-collected data provides invaluable customer insights about which demographics interact with a company most often, where they interact, the amount of time and money they spend and what kinds of prompts create the best response. A deeper understanding of what motivates and engages customers is vital to keeping up with them and learning how a business can continue to progress.

That information can then be used to predict consumer behaviors and better inform sales and marketing efforts. All of those statistics become an extremely useful dataset for advertising purposes. That knowledge can aid in the creation of more effective marketing campaigns. From the creative layouts to the ad placements themselves, businesses have a much greater chance of getting their products or services in front of the most receptive audience at the right time on a much larger scale with the data gleaned from AI-powered mobile apps.

13 February 2019

Inbound Marketing is Important for Succesful Business

    Inbound marketing is about creating valuable experiences that have a positive impact on people with target audience and your business. How do you do that action? You attract prospects and customers to your website also blog through relevant and helpful content. Once they arrive, you engage with them using effective conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor, consultant and expert.

    Not like outbound marketing, with inbound marketing, you need not to fight for your potential customers’ attention. By creating content designed to address the problems, concern and needs of your ideal customers, you attract qualified prospects also build trust and credibility for your business.

   Inbound marketing is just one part of a bigger movement in the business world. That movement which occurs is called inbound.
   Inbound is a method of attracting, engaging, and delighting needy people to grow a business part that provides value
and builds trust. As technology shifts towards digital, inbound guides an approach to doing business in a human and helpful way.
 Inbound is the better way to market, the better way to sell, and the better way to serve your customers.
Because when good-for-the-customer that means good-for-the-business, your company can grow better and better over the long term.

16 January 2019

Digital-Strategy for 2019

      With the advent of numerous Creative cognitive tools and Artificial Intelligence in the marketplace, Creation and Execution of Digital Strategy for Brands has become a challenging Proposition

    Peoples choice and taste of content is changing rapidly and significantly.

    Everyone wants Quality content and Impactful hance the pressure is mounting on Content creators

     Advertising has altered its dynamics completely. ADVERISING EXPERTS WANT TO MAKE THEIR ADS NOT JUST COOL AND APPEALING BUT Memorable too.

    Gone are the days to  debate about the pros and cons of digital media versus traditional media.

     With deep penetration of internet and smart mobile phones in Rural India most of the Younger generation has Hatched to Digital Bandwagon.


    The metrics for measurement are getting specific and precise. What and when to measure and how to measure is decided prior to launch of ad campaigns

                                              Cost Effective

      Digital media, not like traditional business persons, doesn’t demand that we pay all in advance and then wait for the results. It oftenly follows a pay-as-you-go item; whether you chose a pay-per-impression or clicks or conversion you only pay for what you use or utilise.Value for money is more in demand CMOs want to know where and How they are spending their money and what are the corresponding sales Numbers.


      Agility has entered and flexibility is on its phasing out trend. Digital marketing help us to reach target audience that we like to get in front of our works and in a manner that sound better with them. It could be with free effort posts or without paid, video ads, etc. and in case the campaigns wouldn't fare well, we can update, alter or entirely scrap them if need be.

                          Automatic Optimisation as Per Platform

       Smaller brands don’t have the resources be it money, people or expert know how  to deploy on advertising and data analysis as they focus on the product/services. Digital marketing platforms gives us support by optimizing the ads based on type of  people engaging with them and show ads only to Target Audience. That being said it is important to review your ads on a daily basis because at the end of the day no one knows your customer the way you perform.

                           Storytelling is the New Mantra 

       Captivating messages with organic and paid promotions on social media are the new norms. On many of the products you will see the description content. If history images appears you will see Historic content, if product based image you will see price, quality, colour, size, resolution, delivery details.

                                        Customer Understanding

       Entire focus is on relation building and Delighting the customer. It is very important to understand that advertising goes on with how consumers interact with each other and from where they get information. Traditionally consumers used magazines and newspapers, nowadays they consume information on Google, Facebook and Instagram. It is important for advertisers to recognize these trends and arrange their advertising strategy accordingly.