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How Artificial Intelligence is Improving Digital Marketing?

Artificial Intelligence is basically training machines to be more intelligent than humans at managing monotonous work and reduce human involvement. Below are some ways artificial intelligence is improving digital marketing:

1) Google Search The way Google shows search results to its users have been improved tremendously due to Artificial Intelligence. Two of the Google’s most powerful algorithms - Voice Search (Hummingbird) and Rank Brain have changed the way digital marketer’s optimize and target their potential audience. Rankbrain is capable at handling never-seen-before search queries by guessing synonym words or phrases; the Voice Search Algorithm is capable of handling conversational queries and comprehending the user’s intent behind the search query.
2) Facebook Facebook uses deep neural networks powered by artificial intelligence to make data driven decisions about the type of ads to display its users based on the information it gathers from the user’s profile and their online activ…

IDM Facebook Stats

Delighted to share our IDM facebook stats with You all
Why Do People Use Online Social Networking

Online Social Networking

Online social networking has become one of the most popular ways to meet people, to grow a business and to get information. By some estimates, up to 67 percent of individuals age 18 to 29 use social networking at some level. About 22 percent of all people use social network sites for some reason.
•Establish the Business Online
One of the key benefits to online social networking is being able to promote the business online. Establishing a web presence allows more people to know that the business exists.
•Promotional Benefits
Promoting the business, closing sales, finding information, conducting petitions or other activities can also be done well through social networking. Many companies are using social networking websites like YouTube to help individuals to learn more about the company. People can watch a video or attend an online seminar through these formats.

• Learn about Others
More and more employers are using online soc…

Google Adwords tips for improving your return on investment ,bid and budget

Improving your return on investment:

In general, you'll want to focus on improving your conversion potential through attracting the right customers to your business. Here are some basic strategies and specific tips about how to optimize your keywords, ad text, bids and budget. Basic ways to improve your ROI If you find that a large percentage of visitors have clicked your ad but haven't made a purchase or performed an action you'd like them to take, the following steps may help you increase your conversions and ROI: ·Use a landing page that's most relevant to your ad: When customers click your ad, they expect to see a webpage highlighting the exact product, deal, or information described in your ad. If they don't find what's promised as soon as they arrive, they're more likely to leave your site without making a purchase or signing up for your service. Be sure that any promotions and discounts mentioned in your ad text are visible on your landing page. ·Use high…

Here is what Steve Jobs spoke on future of Recession free job profiles at an Apple press conference after pulling up his sleeves.

COMPETITION!!! YES…this is the exact syllable array that keeps resonating in all of us right from dusk to dawn. We are all always competing at every time instant of our life.

Now since  ARTIFICIAL INTELLIGENCE also being an active member of the game, the competition is even cut-throat, isn't it?
Now lets talk about SURVIVAL.Which group of professionals can actually justify CHARLES DARWIN THEORY in this case? First of all, can there be any professional group that can actually be RECESSION PROOF at least for now? The answer to which is YES!
 With the passage of time, the demand for smart working professionals have increased and corporate are no exception in this case.
SMART working professional is any professional who is very much aware of the CHANGE and is willing to upgrade itself as per the demand.
Even  RECESSION  cannot gulp these professionals. So,  if curious to join in the fleet of these professionals, which we are sure YOU are...  then below is the list of 5 jobs that you…