17 June 2019

Fashion retail and digital



Technology is changing fast and fashion retail cannot be left behind. Fashion brands are wooing customers with the latest technology and solutions to make their shopping experience smooth and hassle free.

Have a look at some innovative solutions fashion brands are implementing and how the future of retail 2020 looks like.Not far isn't it?

https://sumkulmarketing.blogspot.com/2019/06/fashion-retail-and-digital-my-last-blog.html



#fashion #digitalretail #communication #artificialintelligence #machinelearning #computervision #India 

27 May 2019

Powerful tools to make you succeed in SMM

SMM is indeed here to stay for sure and is growing all the time.
We explored many tools and bring to you some that we must make note of
www.digitalmarketing.ac.in/SMMtools.jpg
Image source : Aqusagtechnologies.com


1# Later – Instagram Scheduler
Later is one of the best social media marketing tools to plan your visual content marketing.It’s an easy-to-use tool to schedule and manage your Instagram posts via any devices such as the computer, iPhone, tablet or android so that you can manage your account from anywhere. It has an ability to add team members and this is a keynote in this particular social media marketing tool.
Pricing:
Free Plan: Available
It has a  free plan that allows you to publish up to 30 posts and 2 reposts per month on an Instagram profile. There are also a couple of things such as it helps to socialize with Facebook, Twitter, and other marketing tools as well.
Other Premium Plans:
For Individuals: 9$
For Businesses: 19$, 29$, 49$

2# Oktopost – Social Media Management aimed at B2B Marketing
Ocktopost is a social media management tool which is specifically designed for B2B companies.It allows you to curate engaging content, schedule it and then measure its effectiveness. Also, with this tool, you can listen to the social conversations that are really important for the growth of your business. It has a unique ability to manage large social media teams. This is a major plus point for this tool.
Pricing
Free Plan: No (Demo Available)
Pricing is determined by the organizational structure of your company (number of marketing teams), user seats, social advocates, and social profiles, with additional features such as Marketing Automation integration and Twitter Insights available for purchase.

3# Tagboard:  Social Search And Display Platform
Tagboard is one of the best social listening tools. It is extremely easy to use as all you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic has been discussed in the social sphere. The tool furnishes an advanced way to monitor your brand and product mentions. It iis also good at  generating new content creation ideas & audience engagement strategies.
Add caption
Pricing
Free Plan: No
Other Premium Plans: $500/month

4# FollowerWonk:  Twitter Analytics Tool
This tool is particularly designed for Twitter. It is actually one of the most in-depth and useful tools on this list. It helps you to understand and optimize your Twitter audience. It is also adept at suggesting people for you to follow which ultimately help you grow your audience. Do note that if Twitter is part of your social media marketing strategies, this tool is a must-have.

Pricing
Free Plan: This allows you you to do 50 profile searches and 20 analyses per day.
Other Premium Plans: $ 29/month & $ 79/month


5# Everypost: Manage Multiple Networks Simultaneously
This makes it easy to analyse content all in one place by pulling together relevant multimedia from all the social media channels such as YouTube, Instagram, Flickr, RSS feeds, and more. Using this, you can schedule your posts and customize them to suit the audience of each of your social platforms. That way, you are able to maximize the effectiveness of each and every post.
Pricing
Free Plan: This allows you to connect only 1 channel
Other Premium Plans:
Pro: $9.99/m
Plus: $29.99/mo
Advanced: $49.99/mo
Team: $99.99/mo

6# Feedly: Content Aggregator
It is best known as a content discovery tool, like BuzzSumo, but its working is a little different. This is a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can peruse at your leisure.
Pricing
Free Plan: This allows Up to 100 sources & 3 feeds
Other Premium Plans:
Pro: $5/m
Team: $18/mo

7# Bitly: URL Shortener
This allows you to shorten any URL so that it fits nicely across your social media channels. These URLs then work with any channel on any platform. It enables you to even track your campaign results with individual link analytics, and then optimize your marketing efforts based on the insights you collect
Pricing
Free Plan: Yes

8# Headline Analyzer: Write Headlines That Drive Traffic
This  analyzes every type of headline. It converts and tells you the right number of words and balances which can be used for your type of audience. It also suggests the optimal character length and creates easy to digest headlines for your readers.
 Pricing
Free

9# Tailwind: Pinterest & Instagram Scheduler
This is a tool that helps you to succeed on Pinterest and Instagram. It helps you optimise Pinterest, where you can pin to multiple boards at once, bulk upload, and schedule posts with the drag-and-drop calendar. If you want to give it a spin, you can try it out for free.
Pricing
Free Plan: Yes
Other Premium Plans: $119.88/yr

10# Sproutsocial: Social Media Management Software
This is an all-in-one social media marketing tool to help managers better control their efforts. It features include multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks.It comes with full post scheduling capabilities, a detailed analytics platform. It even has a social listening platform to better understand how your demographics use your platforms of choice.
Pricing
Free Plan: No, free trial available
Other Premium Plans:
Premium: $99 per/month
Corporate: $149 per/month
Enterprise: $249 per/month

11# Agorapulse: Simple & Affordable Social Media Management
This is one of the simple and affordable online marketing solutions to social media management. It comes with all the basic scheduling and analytics features, and you can also run contests, quizzes, and promotions.It even allows you to see how your social media marketing campaign stacks up against your competitors. If you want to try it, they offer a free trial.
Pricing
Free Plan: No, free trial available
Other Premium Plans:
For solos: $49/ Month
For small businesses: $99/ Month
For small agencies: $199/ Month
For large organizations: $299/ Month

12# Adparlor: Create Free Ad Mockup
This helps you to create free ad Mockup for Facebook, Instagram, Twitter, Pinterest etc.
Pricing
Free Plan: No
Other Premium Plans: Pricing is determined by the organizational structure of your company

13# Visage: Design Social Media Graphics
This is a tool that helps to design companies social media graphics which are perfectly optimized for each social media platform. With this, one can easily manage the brands time and approve graphics templates to ensure consistency across all over your designs. Editable designs allow us to collaborate with our team to update its graphics with the certain set of rules.
Pricing
Free Plan: No
Other Premium Plans: Pricing is determined by the organizational structure of your company

14# Audiense: Discover New Target Audiences 
The audience is known as a social intelligence tool that allows you to discover new target audiences, and a segment on your own. Most importantly, it helps you to understand your audience by telling you how they click. Audiense helps you to optimize your audience engagement at scale with tracking and reports.
Pricing
free 14-day trial

15# Tweepi: Manage Your Twitter Followers
This is a tool specifically for Twitter which helps us get more followers. First, it finds relevant users who are interested in your topic. Then, it helps you to engage those users by mentioning them in tweets, adding them to a list, or following them.

16# IFTTT:  Apps and devices working together
IFTTT is an acronym that stands for -If This, Then That”. As many have the same social media marketing tool, one can combine different tools together to create individual sets of instructions. For instance, we can set it up to send a tweet every time we make a new Instagram post. It’s a bit tricky to get used to at first, but we can use other recipes to simply plug and play. Best of all, it’s completely free to use.

17# Socialbakers: Engage & Grow Your Customer Base
It is a suite of tools that help you to make social media decisions based on analytics. It helps you  measure your performance versus your competitors, use those insights to improve your content, and then monetize your campaigns by budgeting more effectively. The tool will help you in boosting your customer acquisition, retention, and growth.

18# Socialflow: Social Media Solutions for Publishers
This allows you to schedule your posts based on actionable data about when your target audience is active and what they are engaging with in real time. All one has to do is upload one’s  content to a predefined queue. The software will then use the real-time data it collects, along with our own business rules, to determine which posts to publish to which platforms and at what time. Essentially, it takes all of the guesswork out of social media.

19# Socedo: Using AI to expand and engage our B2B audience
Socedo is another social marketing tool that automatically discovers the people on social media who fit your buyer persona using real-time social behavior to pre-qualify those people. Once we have that audience, we can divide it up into multiple segments and promote multiple products, all in one place.

20# Hubspot:  Inbound Marketing & Sales Software
It helps to generate more blog ideas. We will never fall short of blog ideas for your content. By simply putting nouns here and there, this tool will do magic for social media marketing every single day.

21# Postcreator: Create branded social media posts
This social media marketing tool helps us enable to upload the images, instant messages and logo to create more engaging brand-related content. You don’t need to design portal to use it to design. With this, you can create designs for your social media portals all at once at a single interface. This makes it possible to design from anywhere or create any design without downloading any app.

22# EMV Headline: Headline Analyzer
It stands for emotional marketing value headline analyzer. This tool is free and will analyze the headline to determine the Emotional Marketing Value (EMV) score. It works on the principle reaching our our customers in an emotional way is a key to successful copywriting. This is why our headline is unquestionably the most important piece of copy you use to reach prospects. Our social media marketing campaign headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. Doing this, it also determines the EMV score of our headline.

23# PicMonkey: Photo Editor
If we are looking for a photo editor other than the well known Canva, then this is the right tool to use. It enables us to  do photo editing, collage making, graphic designing, and much more with the same tool.

24# Canva: Create Amazing Graphic Design
This is a tool specially designed for non-designers. It is actually one of the favorite tools for creating stunning images for social media posts. Using Canva’s multiple templates, fonts, and colors, all you need to do is drag image elements around and drop them into place.

25# Giphy: GIF Maker
It’s the world’s best-animated images tool. Here, one can download the latest GIF for one’s social media marketing campaign or simply upload social media content just for one’s profiles.

26# Bannersnack: Online Banner Maker
This is a revolutionary banner making tool. Here, we can forget all the hassles of working with all the complicated design tools and take advantage of the most powerful banner maker. We  can download your work as JPG, PNG, Html file or GIF, and share them on social media or embedded web into our website.


27# Uprank: Advance Research Tool
This is the world’s most intelligent digital marketing tool which we can use for our social media marketing. Its research tool analyzes website and builds a digital marketing strategy for our website in the form of the comprehensive task which will help us optimize campaigns for our social media marke ting.

28# SocialRank: Find & Analyze Your Audience
This is the perfect tool to help to execute on the location-based activation influencing the marketing, seeing products and supplies and delight campaigns. It is z special media audience management tool with the easiest way to identify, organize and manage your followers on Twitter and Instagram. We can use filters to segment your social media followers, organize them and then save list or export the data.

29# HootSuite: Manage all your social media in one place
This is a simple but powerful marketing tool for the average social media marketer. It comes with a free version and relatively inexpensive paid options. Hence, we can use Hootsuite to schedule posts in advance on a number of different social platforms and measure analytics to understand how our content is performing.

30# Buffer: Manage Your Social Media
This is one of the most recognized tools in the industry. With it, we can schedule any types of posts using any platform one want. It even allows one to specify patterns of posts, such as every day or weekdays. We can also use this tool to follow up on our posts, evaluating which ones were most effective, and why they were effective.

31# Buzzsumo: Find the Most Shared Content
This is one of the best social media marketing tools that have found for discovering new, fresh, or popular content on the web. With it, we can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories. It also gives us a list of influencers who are sharing that content. This is extremely effective for learning new ideas for our content marketing and social media campaigns. This tool also identifies influencers in one’s industry who can help us grow our following, visibility, and reputation.

32# Meetedgar:  Schedule  Content By Category
This is a social media scheduling tool that allows one to recycle old posts. All one needs to do is to organize  posts. Essentially, we need to schedule our content by category. The tool will then will automatically go through and post content from each category. Once it’s gone through all of the scheduled posts, it will start recycling the older updates.

33# Portent: Content Idea Generator
Portent Content Idea Generator helps you to refresh your ideas simply by entering the subjects on the tool. It gives us plenty of ideas to find titles for our blog content or social media marketing campaigns.

These 33 Social Media Marketing Tools can surely help us take our social media campaigns to the next level. Also, we need to make sure that our social media strategy is compatible with mobile devices to guarantee a worthwhile user experience.

Reference : Digiperform

Do also see the video on this again from Digiperform

https://www.youtube.com/watch?v=JL8egUiyAw4&t=91s

06 May 2019

Say yes to AI and Video

AI and video without the hype

Digital Marketers cannot deny the fact that AI has a huge impact on several marketing strategies. This is prevalent all over the world today. 

Whether it is a startup or multinational billion dollar company.AI plays a vital role in video creation as well as for promotion. By using AI tools and techniques marketers can gauge their targeted customers very specifically. Hence brand marketers, as well as companies, create videos which are viewed by their targeted groups in a short span of time. This is absolutely essential in today’s digital world.

We must know that building a brand that sells is still our primary goal! Marketing a business becomes confusing on many occasions when we look out to find the best way to build a brand for us. This is why it is important that we understand the digital domain and its pattern.


We live in a DIGITAL world today. We must realise that the very nature of this world is fragile.  Changes and upgradation are part of this world so it becomes a part of our survival mechanism that we stay updated with the digital trends. If is was survival of the fittest earlier, it is now survival of the digitally enabled in this fast evolving world. 


The burden of bringing customers to your business and building roads to your brand is often a difficult task. We have worked with hundreds and thousands of business owners in our various training programs. In this, we have found that over 91% business owners find it very difficult to generate regular leads for their business.


Therefore, many are struggling to grow or in most cases even sustain their business. For this, we must understand AI.


Few of us today interact with bipedal robots or take a ride in a driverless car, but our daily lives are increasingly affected by AI systems. These can recognise speech or images. Further, they can also analyse patterns of online behaviour (to detect credit card fraud or serve up appropriate adverts, for example).

Artificial Intelligence (AI) has been seen in super-smart humanoid robot form.  The fact is that it is now more commonly implemented as behind-the-scenes algorithms that can process 'big' data. This accomplishes a range of relatively mundane tasks far more efficiently than humans can. All of us need to understand how to use this efficiently.

Little wonder that the recent boom in this kind of AI is being spearheaded by internet giants like Google, Microsoft, Amazon, Facebook, Baidu and others.


Our attention spans are short as adults. In fact, a research done has shown it’s even shorter than gold fish because we have many more going on. In fact, Microsoft found that since the year 2000, the average attention span dropped from 12 seconds to eight seconds. 

This is why we need to explore AI. Listed below are some reasons why AI is used in video marketing as well as for promotion.

http://digital.edu.in//video marketing.jpg

Personalization to targeted customers:
By using AI in video creation marketers can create a video to send a specific personalized message to his targeted group. This is easily possible when we understand the entire digital world. This creates a bond with customers which will in turn help and nurture their product or service and increase ROI as well. 
http://digital.edu.in//videomarketing.jpg

Real-time updates:
While viewing a particular video if viewers leave or click away then video creators can reduce the length of the video which will keep viewers engage perhaps they will view the full video and understand what message company is trying to convey them and they also simultaneously get engaged in it by taking required action for same.
http://digital.edu.in//video marketing.jpg

Flawless blending of audio and video
Initially, the traditional practice of audio insertion was quite tedious because it was not possible simultaneously inserting audio along with the video which was being created or edited, But the use of AI  this method is also possible which saves large span time for a video being ready and published.
http://digital.edu.in//video marketing.jpg

There are innumerable reasons why AI is used in video marketing. Because it posses some outstanding software involved in it which can create an amazing video which has a great knock-on human mind hence triggering their emotional quotient level. Some of the  tools enlisted below are


Magisto
This is one of the best ai enabled video marketing tool in which by mere uploading content it can edit video on the runtime basis which increases users involvement in a video for a longer span of time which gradually increase their engagement.http://digital.edu.in/video marketing.jpg
Rawshorts
By using AI technology,  this scans script and generates video which is ready for publishing this is the speed and by using drag and drop editor editing is also possible. This is the power AI has.
http://digital.edu.in/video marketing.jpg

Adobe Premiere Pro CC
By using machine learning platform it is capable to match the skin tone of characters and surrounding through which a unique video can be created. For smooth functioning of video, it can automatically background music as well. 
http://digital.edu.in/video marketing.jpg
We are now very well aware that the use of AI in video creation and promotion is very important as well as necessary to grow our venture to the level ahead. It is the pilot point where AI  involvement in video strategies yet there are many innovations and upgradations research level going on to enhance video creation and make the best use of the human  creative  mind to generate best videos which will be fruitful for organization as well as respective targeted groups which will give  huge benefits for  both organization and customers involved.

For this, we have incorporated all aspects of AI in our courses where we teach all about the importance of video in marketing.

Video
We show a video from - https://www.edureka.com that shows us this and a video from Siraj Patel that shows us this. Click on the linka below to see this -

https://www.youtube.com/watch?v=4jmsHaJ7xEA
https://www.youtube.com/watch?v=FYMjXD3G__Y

Do join us to become part of the digital world.

Click below of some of our courses that you could explore


Image Sources:www.google.com


  

03 May 2019

Steps in Digitisation


Why really is digitisation ?


We need to understand digitalisation to make it thrive. This is the new world and we must know how to capitalise it.
https://www.digitalmarketing.ac.in/digitalmarketskills.png
Image Source :dubaiwebsitedesign.ae


The steps taken are very simple. Click here to see how we can easily make our business grow using the digital route. These are through various channels.

We just need to know it well to master it. This is not that simple unless we make a serious effort to understand this new world completely.

Is digital marketing necessary ?

Digital marketing is very similar to regular marketing. In traditional marketing: we have aa product that we need to sell, and we are looking to ways to engage with customers to build brand awareness and then take it to completion. Marketing always requires effort and engagement with the target customer.

Democratic system
Digital marketing encompasses more roles and skills than regular marketing but it is flexible, and versatile. This is the thing that makes it very fascinating. It is also very democratic as a person sitting at home can market to someone all over the world. It also costs much lesser.

Digital Strategy
A convincing marketing strategy you can use to sell your service or product is by telling true, credible stories. This is completely free in the online world. Earlier, it needed a physical book publisher, editing, distribution and so on but in the online world, all this is completely free. This needs to include awesome facts and incidents involving the product we are involved in. We can give specific and practical examples of what you have accomplished for clients. Stories could be written using real-life examples of projects we completed, specific problems we solved or successes we achieved. If our business is a start-up, create a realistic scenario about how we would help your ideal client overcome a typical challenge. This could be related through articles, blog posts, public speaking or by publishing a special report. There are many such options in the online world.

Skills to master
Essentially, some general areas that a digital marketing professional will need to work on in his/her career are given below

  • Video/audio production

One would need to make it trendy to reach to a global audience and not just the local one

·      Mobile marketing
Everyone has mobiles nowadays. We must ensure our content is truly mobile friendly.

·      Search engine optimization (SEO)
One must study the words that people are likely to type when they look for the kind of products you are trying to sell. This is extremely essential to call the eyeballs of both current and potential clients.

·      Search engine marketing (SEM)
One must understand the language and type of mechanisms that search engines use to capitalize on them too. The time invested definitely adds value.
·      Social media
Here, we just need to use social media such as  Facebook, Instagram, Twitter, Instagram.

·      E-commerce
When a customer is interested, we must use their interest to capitalize on this interest and immediately take them to a user friendly ecommerce platform to make things happen

·      Email marketing
One need not go to the post office at all. As soon as potential customers are known, we should store their email addresses and do our marketing through these.

·      Marketing automation
If emails can be automated and sent regularly, this surely adds a lot of value to the marketing endeavour. Other than products, greetings such as new year wishes and personalized messages where a person’s birthday and anniversary is also noted and remembered surely adds value here.

·      Content management
Content should e clear and specific so one would need to manage it well.

·      Web development
The web is your marketing space. Websites would need to be developed well with a good web design, copywriting and editing
·   

  •       Analytics
We would need to analyse who are the people visiting our site so that we can talk in their language.


  •    Business/marketing strategy
Once the above factors are well known, we can indeed formulate a complete digital marketing plan with no divides at all. This is certainly a challenge but an interesting one for sure. Further in digital marketing, the potential customers are immense.

We indeed need to work on
  • Social Networking
  • Social Media.
  • Online PR.
  • Display advertising.
  • Email marketing.
  • Search marketing.
  • Game advertising.
  • Affiliate marketing.
  • Video advertising

Do click on  video advertising above to know more about this important strategy.

All this is not at all difficult. We just need to use social media such as Facebook,  Instagram, Twitter, Instagram, email channels, SMSes and videos are just a few of the ways we can indeed capitalize on this huge potential. We must essentially build our identity online.

Building an identity online

Essentially, we should understand that we need to build an identity in the digital world. This is no longer an option but a necessity for all of us.

On a social web we are defined by content. This is the bottom line.The image one shares on Instagram, the video on Facebook or the in-depth post that displays thought leadership are all about completing the online jigsaw puzzle. One piece at a time - our image, our influence and essentially, our online identity emerges. The more excited we are about the potential of content, the more effective it will be.

Every piece of content leaves a perception, a trail and becomes our virtual identity.The power of online content is such that once we release it and let it free, it moves about the web and into dimensions of cyberspace. After this, it is crawled and indexed by search engines and is shared on social networks and then emerges on search results.Many people are daunted by creating online. The fear of being judged and criticism fear holds many people back. We must know that unless we are open, we shall never grow.

Perhaps the first video, media and even writing may not be perfect. Still, they will evolve. After all, even diamonds start out a little rough.

We all know content rules, but what kind of content should we use? We should always use relevant and related content the reader can use. This approach should be able to attract users whom you wish to attract. After this, you must position you and your business as an expert in those areas. These needs to be thought about with imagination and creativity. For instance, if we are selling children’s toys, write about parenting tips. The content area should utilize the product if possible, but mostly it should have related content that attracts parents to your site. This is the way our brand would become popular and well visited.

This can also be seen on this video released by Manipal Prolearn.

Do join us to become part of the digital world.

Click below of some of our courses that you could explore

Edupreneurship 


26 April 2019

Exponential Growth by video-marketing



Leveraging video marketing for the best results.


www.digitalmarketing.ac.in/videomarketing.png
Image source: hubspot.com

Brand and videos


According to a report from Hubspot research claims that 54% of consumers want to see videos for their brand. It absolutely acts as a catalyst in our marketing strategy. 
According to Forester research, 60sec video is equal to about 1.8 million words. The message conveyed through video has a massive impact on a targeted audience rather than infographics or images. Several crucial aspects of marketing like branding, lead generation, promotion of our product or service can be attained if video marketing used very precisely. In the coming future, it will have undue importance since it is one of the best tools to trigger target audience emotionally. A  recent survey claims that to seize audience attention marketers only have 2.7 secs (MARKETING MAG), so it is the time where you attract your audience. 

(ANIMOTO) claims that 46% of consumers watch more video on social media on than on television so this itself speaks how important is to include video marketing in our marketing funnel. A recent survey by (CISCO) claims overall 80% of all traffic will comprise video by 2021 on the web. A small list states some important reasons to have video marketing in our marketing strategy.

a) Generate Better ROI
Even video production is not very economical but it pays off big time but nowadays editing tools are quite affordable and are up to reach of every marketer. So if one makes the best use of video marketing strategy he is bound to get better ROI.

b)Video builds trust
Trust is the strongest pillar in the marketing strategy. Video plays a crucial role in building trust with your customers. Sometimes customers are slightly skeptical about online purchaser because of online scams. But if effective and smart video marketing strategy is implemented definitely there is a good scope of conversion from four targeted audience group.

c) Strengthens emotional connection with the audience
The only tool to trigger human emotions is because it offers a stack of attributes beyond traditional marketing medium. As a result, marketers can convey their message to a targeted audience. The best feature of video marketing is that it can explain all aspects of our product and service in a single step ie (Single Video)Hence entrepreneurs mainly have e explanatory video on their homepage of their websites.
Video marketing on social media pages gives good traffic reach to our content. As a result, there is a good engagement  which gives a marketer a good scope of conversion Hence video marketing is the most powerful strategy practice nowadays.
d) B2B and B2C sales
Video marketing also plays a key role in B2B & B2C sales.  Research by(GOOGLE) claims 70%  of B2B  customers prefer video on their track of purchase. If a marketer is in position to close B2B sales online, then he is hitting customers through multiple channels like a blog, email, etc.
It is rightly said that 'Content is a king'. Through video marketing this can be definitely proved by adding and generating relevant content to our video.




As stated earlier it's not  very costly to have a video marketing strategy in our marketing funnel small investment can generate outstanding results only fragrance required is creativity which will have a good scope of delighting customers  through fine quality content having in it, Hence we cannot deny the fact video marketing is very powerful and robust strategy of marketing. The only step required is to produce relevant content and keep engaging with our targeted group and mould our strategies as per customers requirements. which will, in turn, give good results.


e)Better engagement
With video becoming the language that reaches out to everyone, we must add video for better engagement.
f) Virtual identity 
These create our virtual identity. In fact, identities around a digital hub are now big business. For instance, just recently the LinkedIn “Digital Hub” was sold to Microsoft for $26.2 billion after being established only 14 years ago.
Today, we must be visible online everywhere. It is no longer a choice. This we must do to survive in the new digital world.
In sum : Invest in the future
We need to know that change is necessary in the fast paced world of today. 
After all, we live in a DIGITAL world and the very nature of this world is fragile. Changes and upgradation form the basic properties of this world. Hence, it needs to be part of our survival mechanism that we stay updated in the digital world.
Essentially, it is all about changing one’s mindset. Our mindset on this must be one of investing in the future and not as a painful expense to be tolerated. The return from this digital machine will definitely surprise us when it is done well.
Do see the following video that also tells us this
https://frozenfire.com/video-marketing/



22 April 2019

I'm lovin' it !! - McDonalds digital strategy

An example of great digital innovation can easily been seen at the ubiquitous mcdonalds. This has not happened overnight. They have made it happen and we can too, if we learn lessons from them.
www.digitalmarketing.in//imlovingit-mc.png
Image source : McDonalds website



Bold Societal Impact


McDonald’s is growing fast. Its Velocity Growth Plan is an aggressive one. Its goal is to create value for stakeholders by serving more customers more often. It aims to retain customers by fortifying strengths, with focuses on breakfast and family occasions. It also plans to regain lost customers by improving food taste and quality, and offering more convenience and value. McDonald’s also wants to convert customers from consumers of burgers and fries to those who buy coffee and snacks.

Digital innovation

These innovations usually take years to deliver, especially when rolled out across several geographies, but McDonald’s is building an application network that uses the Anypoint Platform. 


This application network connects e-commerce systems and other back-end databases, creating reusable APIs (application program interface) for customers, locations, orders, offers, and nutrition. Disparate systems can be integrated to create customer-facing applications for web, mobile, social, and restaurant kiosks.


McDonald’s has successfully launched these new disruptions to streamline the menu and the ordering process and has introduced effective initiatives that have changed customers’ perception of the brand and value. Customers see that an elevated customer journey makes their food taste better.

It is a game-changer in the fast-food industry, offering a different level of convenience to its millions of customers in the US, and worldwide.

Digital innovation

With the kiosk, the ordering process shifts from the cashier to the customer. In-store customers place their orders on a giant touchscreen menu, the same way they would when ordering online through the app. The digital kiosk allows customers to view the whole menu and customize their orders, and pay via credit card. Customers paying cash can proceed to the cashier. Customers then receive a claim card, sit down, and wait for the food to be delivered to their table.


McDonald’s Velocity Growth Plan

Golden Arches' This has ingrained so much in the customer's minds that when you travel on the highway and you are really hungggrrryy!!! you just look out for the BIG M, isn't it? Not to forget the other brand elements i.e the packaging, the trays, the fries holder etc.they just don't let you slip their name out of your mind. Boy, you are hooked!! This is a departure from the traditional ordering method, which relied on the cashier to process orders and payments. McDonald’s believes this shift to automation personalizes and elevates the ordering experience of customers.

Sounds familiar to your ears? You guessed it right, that's McDonald's. It is the leading global food service retailer in the world with 37,000 locations across 120 countries. Whew!! that's huge. It's amazing to see how this brand has been there for decades and has constantly innovated itself and been on top of mind of its customers, be it the die-hard daily ones, frequent or occasional ones.


They know our attention spans are short as adults and a research done has shown it’s even shorter than gold fish because we have many more going on. In fact, Microsoft found that since the year 2000 (or about when the mobile revolution began) the average attention span dropped from 12 seconds to eight seconds. 


In essence, we only have about 5 to 10 seconds to really throw a pitch at customers, and if you don’t get them interested in that length of time then they’re on to something else.

Knowing this, they have designed a lovely elevator pitch, “I’m loving it”

What better way to connect with the millennials and first-time voters who love  McDonald's, social media it is!! The video has been doing the rounds on social media and has gone viral on Whatsapp,FB Twitter.Not only did the brand talk to them about their responsibility but also gave them the assurance that they would get what they want only if they exercise their right first. And I am sure that the customers will enter a McDonald's beaming with pride after they have voted and order their favorite and biggest BigMac!!

They even have a video for it... like given below.

https://www.youtube.com/watch?v=eBlD2N_AwgI

Let us know what do you think about this piece of communication. 

We will be back with more brands like these with innovative communication soon. Till then, remember the tagline I’m lovin it !''

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