14 February 2019

How Implementing AI into Mobile Apps is Changing How Entrepreneurs Do Business


Artificial intelligence has become a major part of the digital world we live in. Over the past decade or so, it’s become deeply ingrained in every industry from the medical field to the financial field. Most recently, AI has become a powerhouse in the realm of mobile apps. Companies across the board are taking notice and integrating AI into their mobile apps in order to keep up. Oracle CEO Mark Hurd has even made a point to predict that 100 percent of all enterprise cloud mobile apps will be equipped with AI within the next year.

The more AI-equipped apps become the norm, the more obvious it is that they provide major benefits to the businesses that employ them. Businesses have had to become much more mobile-focused and now have to shift their attention to how they can best use mobile platforms to their advantage, especially for digital marketing efforts. AI technology not only exponentially raises the quality and capabilities of applications, but it has also led to a huge boost in customer satisfaction. Through the use of AI-powered customer service technology and a more personalized experience, apps are able to interact with customers on a much more comprehensive level than ever before.



User personalization

In today’s mobile landscape, customers expect a more personalized experience than they have previously been able to get. They want their apps to be tailored to their preferences and needs. Customers want applications to know them and be able to differentiate between them and other users. AI technology makes that possible and, for companies that want to keep up, has become an essential component of mobile apps. 

Restaurant and food delivery apps

Restaurant and delivery apps are a prime example of the level of personalization that needs to be incorporated into applications today. For example, apps for your go-to coffee shops, favorite pizza place or other delivery services are customized to each user via AI and its counterpart, machine learning. These apps detail order preferences, frequent locations, allergies and even instructions for delivery based on the individual profiles created for each customer.


Streaming applications

Likewise, streaming apps like Netflix and YouTube have developed specialized algorithms for learning the kinds of programs each specific viewer enjoys. Those algorithms use predictive analytics to make suggestions and recommendations based on watch history, individual ratings and the types of programs frequently chosen by each user. That means no two customer queues and recommendations are the same as another, allowing for the most tailored viewing experience possible.

Although these examples are specific to the kinds of companies mentioned, they can be applied to any mobile app created for any business. No matter what the industry, using AI to personalize customer experience is essential. Additionally, because the algorithms in those apps adjust based on learned behavior, they will continue to perform better the longer they are used and will provide a consistently improved experience for consumers.  As a result, the businesses that integrate AI into their apps will see major benefits, especially when it comes to customer satisfaction.

Changing how entrepreneurs do business

While it may seem like integrating AI is strictly beneficial for giving customers what they want, it’s even more valuable to the companies that utilize them. Implementing AI into mobile apps provides the perfect channel for gathering customer data to be used to a business’s advantage. AI technology can take massive amounts of data, sift through it and pull out any patterns, correlations or similarities found across the entire customer landscape.



The AI-collected data provides invaluable customer insights about which demographics interact with a company most often, where they interact, the amount of time and money they spend and what kinds of prompts create the best response. A deeper understanding of what motivates and engages customers is vital to keeping up with them and learning how a business can continue to progress.

That information can then be used to predict consumer behaviors and better inform sales and marketing efforts. All of those statistics become an extremely useful dataset for advertising purposes. That knowledge can aid in the creation of more effective marketing campaigns. From the creative layouts to the ad placements themselves, businesses have a much greater chance of getting their products or services in front of the most receptive audience at the right time on a much larger scale with the data gleaned from AI-powered mobile apps.

13 February 2019

Inbound Marketing is Important for Succesful Business

    Inbound marketing is about creating valuable experiences that have a positive impact on people with target audience and your business. How do you do that action? You attract prospects and customers to your website also blog through relevant and helpful content. Once they arrive, you engage with them using effective conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor, consultant and expert.

    Not like outbound marketing, with inbound marketing, you need not to fight for your potential customers’ attention. By creating content designed to address the problems, concern and needs of your ideal customers, you attract qualified prospects also build trust and credibility for your business.
 

   Inbound marketing is just one part of a bigger movement in the business world. That movement which occurs is called inbound.
   Inbound is a method of attracting, engaging, and delighting needy people to grow a business part that provides value
and builds trust. As technology shifts towards digital, inbound guides an approach to doing business in a human and helpful way.
 Inbound is the better way to market, the better way to sell, and the better way to serve your customers.
Because when good-for-the-customer that means good-for-the-business, your company can grow better and better over the long term.

16 January 2019

Digital-Strategy for 2019

 
      With the advent of numerous Creative cognitive tools and Artificial Intelligence in the marketplace, Creation and Execution of Digital Strategy for Brands has become a challenging Proposition


    Peoples choice and taste of content is changing rapidly and significantly.

    Everyone wants Quality content and Impactful hance the pressure is mounting on Content creators


     Advertising has altered its dynamics completely. ADVERISING EXPERTS WANT TO MAKE THEIR ADS NOT JUST COOL AND APPEALING BUT Memorable too.

    Gone are the days to  debate about the pros and cons of digital media versus traditional media.

     With deep penetration of internet and smart mobile phones in Rural India most of the Younger generation has Hatched to Digital Bandwagon.


     Measurable

    The metrics for measurement are getting specific and precise. What and when to measure and how to measure is decided prior to launch of ad campaigns






                                              Cost Effective

      Digital media, not like traditional business persons, doesn’t demand that we pay all in advance and then wait for the results. It oftenly follows a pay-as-you-go item; whether you chose a pay-per-impression or clicks or conversion you only pay for what you use or utilise.Value for money is more in demand CMOs want to know where and How they are spending their money and what are the corresponding sales Numbers.

                                            Flexible

      Agility has entered and flexibility is on its phasing out trend. Digital marketing help us to reach target audience that we like to get in front of our works and in a manner that sound better with them. It could be with free effort posts or without paid, video ads, etc. and in case the campaigns wouldn't fare well, we can update, alter or entirely scrap them if need be.


                          Automatic Optimisation as Per Platform

       Smaller brands don’t have the resources be it money, people or expert know how  to deploy on advertising and data analysis as they focus on the product/services. Digital marketing platforms gives us support by optimizing the ads based on type of  people engaging with them and show ads only to Target Audience. That being said it is important to review your ads on a daily basis because at the end of the day no one knows your customer the way you perform.


                           Storytelling is the New Mantra 

       Captivating messages with organic and paid promotions on social media are the new norms. On many of the products you will see the description content. If history images appears you will see Historic content, if product based image you will see price, quality, colour, size, resolution, delivery details.

                                        Customer Understanding

       Entire focus is on relation building and Delighting the customer. It is very important to understand that advertising goes on with how consumers interact with each other and from where they get information. Traditionally consumers used magazines and newspapers, nowadays they consume information on Google, Facebook and Instagram. It is important for advertisers to recognize these trends and arrange their advertising strategy accordingly.

11 January 2019

Digital Marketing is must for every small business

It may come as no surprise that the marketplace has become increasingly more digital as technology
continues to evolve. The advantages of digital marketing are becoming more prevalent every day.
More and more consumers are researching and buying products online. According to Forbes, 82% of
consumers conduct research online. And, Tech Crunch reports that 79% of people shop online.
So how do you reach these consumers? Here’s the answer: digital marketing.

   More and more small businesses are implementing digital marketing tactics to effectively reach
and engage their target consumers online. In fact, U.S. digital marketing spend will rise to about
$332 billion by 2021. Digital marketing tactics has proven to be the most cost-effective way to reach
potential customers.

1. Digital marketing is the most powerful form of marketing.
2. Using digital marketing tactics is the most cost-effective way to market your business.
3. Digital marketing is the most measurable form of marketing.
5. Most people are starting their buyer’s journey online.
6. Your customers are on social media, and digital marketing helps you reach them.
7. SEO and local SEO helps you reach more qualified buyers online.
8. Digital marketing helps you connect with mobile customers.
9. You can easily and quickly adapt your strategy and tactics for best results.
10. Digital marketing levels the playing field, allowing your business to be more competitive.
Digital marketing helps you reach these engaged consumers. Not only are you able to publish
and promote unique content on these social sites, but you’re also able to reach consumers through
advertising. Social media platforms like Facebook offer sophisticated targeting options that help
 you reach the consumers who are most likely to be interested in your products or services

01 November 2018

Digital Marketing empowers rural India



The divide that we in India had between the rural community and the urban one was so huge that it became impossible for them to connect with each other.

All this is changing with the digital media, especially digital marketing. Many new companies, whether in rural India or urban India, are ruling the market.  

Photo Credit
: bfsi.manipalglobal.com/bfsi.html
Success Stories
One example of very good digital marketing, in fact culture change is, Vicks #TouchOfCare campaign,  a story of a Transgender Indian mother who adopts an orphan child – Gayatri. This  campaign redefines that the family care in India goes beyond biological relations or a surname. Vicks that has always epitomized mother’s care while showcasing the real life of Gauri and Gayatri, has set an agenda for family care and change of cultural mindset.

Another very good business example is that of an entrepreneur who made his way out into the market by selling potato wafers and earning his name in the country as the most preferred food company.  A home-grown brand that is wearing its independence and entrepreneurial spirit on its sleeve is Balaji Wafers. Chandubhai Virani, the 60-year-old founder, and director has often said in many media reports about how many companies have approached him with offers to buy out his snack venture which is said to have had an Rs 1,800 crore turnover in 2017.

Other than business, edutainment is also very important for everyone in the whole globalised world. Children’s education is after all a need that everyone all over the world has. This was recognised by some people. Here ChuChu TV, an Indian edutainment YouTube channel is making a lot of news. This channel is the 43rd most subscribed channel in the world. It has over 20 million subscribers. over 15.8 billion video views. The channel itself consists of various YouTube channels for children that are dedicated towards creating 2D and 3D animation videos of traditional nursery rhymes with an incorporation of peppy music and an aesthetic style that are embedded in them. 

ChuChu TV has entered many other markets like  ChuChu TV Canções Infantis (Brazilian Portuguese) and ChuChu TV Canciones Infantiles (Spanish). They take their digital marketing seriously.  They collaborated with echoVME. After this, ChuChuTV garnered maximum engagement via various methods. As echoVME created high-quality interactive content to build trust among audiences, which were posted on regular intervals and from different genres. In fact, after some time, the collaborative efforts brought in 1.9 Million likes on Facebook and Global Audience Reach of 34,084,746 as of June 2017.

There are many more such examples of course. The whole of India is connecting and so, there is more business and redefinition of culture itself.

Looking up to them as examples, the rural market has been noticed, both as entrepreneurs and a potential market as almost everyone has a mobile and access to the internet nowadays.

With so many people living in rural India and so much talent there, we surely should not neglect such a huge chunk of our population. From the business point of view, it is foolish to not tap this market.

So far, this whole area was neglected and ignored. Because of this, the divide between rural and urban India was becoming wider.

All this is now changed in India. Products are just an example but the point is urban and rural India were looking at different pages of India. This is now changing with digital marketing.

As we can see, everyone is going digital and for this we do need to know the tools ourselves for 
which this is a hot career option now. The steps taken are very simple. We can easily make business grow using the digital route.

Most companies are now catering to both rural and urban India. 

Steps in digital marketing

Digital marketing is very similar to regular marketing. In  traditional marketing. We have a product that we need to sell, and we are looking to ways to engage with customers to build brand awareness and then take it to completion. Marketing always requires effort and engagement with the target customer.
Digital marketing encompasses more roles and skills than marketing but it is flexible, and versatile.This is the thing that makes it very fascinating. This is why the upcoming career in India is in this area 

Careers in digital marketing
Photocredit : digitalvidya.com
Some general areas that a digital marketing professional will need to work on in his career are

Video/audio production. Here, one would need to make it trendy to reach to a global audience and not just the local one. Everyone has mobiles nowadays. We must ensure our content is truly mobile friendly. 

Search engine optimization (SEO). For this, one must study the words that people are likely to type when they look for the kind of products you are trying to sell. We must also apply Search engine marketing (SEM) for one must understand the language and type of mechanisms that search engines use to capitalize on them too.

Social media is also an important area. Here, we just need to use social media such as Facebook, Instagram, Twitter, Instagram,

 E-commerce is a key factor. When a customer is interested, we must use their interest to capitalize on this interest and immediately take them to a user friendly ecommerce platform to make things happen

Now, one need not go to the post office at all. As soon as potential customers are known, we should store their email addresses and do our marketing through email marketing. Automated emails could also be sent for if emails can be automated and sent regularly, this surely adds a lot of value to the marketing message. Other than products, greetings such as new year wishes and personalized messages where a person’s birthday and anniversary is also noted and remembered surely adds value here.

In this area, content should be clear and specific so one would need to manage it well. The web is your marketing space. Websites would need to be developed well with a good web design, copywriting and editing. We could use analytics to analyse who are the people visiting our site so that we can talk in their language. 

Once all the above factors are well known, we can indeed formulate a complete digital marketing plan with no divides at all. This is certainly a challenge but an interesting one for sure. Further in digital marketing, the potential customers are immense.

In the case of India, this shall surely make the whole nation prosper and become a world leader, slowly but surely.


Steps in Digitilization


The steps taken are very simple. We can easily make business grow using the digital route. These are through various channels such as

Careers in digital marketing
Digital marketing is very similar to regular marketing. In  traditional marketing: we have aa product that we need to sell, and we are looking to ways to engage with customers to build brand awareness and then take it to completion. Marketing always requires effort and engagement with the target customer.
Digital marketing encompasses more roles and skills than marketing but it is flexible, and versatile. This is the thing that makes it very fascinating.
Some general areas that a digital marketing professional will need to work on in his career are
·      Video/audio production
One would need to make it trendy to reach to a global audience and not just the local one
·      Mobile marketing
Everyone has mobiles nowadays. We must ensure our content is truly mobile friendly.
·      Search engine optimization (SEO)
One must study the words that people are likely to type when they look for the kind of products you are trying to sell.
·      Search engine marketing (SEM)
One must understand the language and type of mechanisms that search engines use to capitalize on them too.
·      Social media
Here, we just need to use social media such as Facebook, Instagram, Twitter, Instagram,
·      E-commerce
When a customer is interested, we must use their interest to capitalize on this interest and immediately take them to a user friendly ecommerce platform to make things happen
·      Email marketing
One need not go to the post office at all. As soon as potential customers are known, we should store their email addresses and do our marketing through these.
·      Marketing automation
If emails can be automated and sent regularly, this surely adds a lot of value to the marketing endeavour. Other than products, greetings such as new year wishes and personalized messages where a person’s birthday and anniversary is also noted and remembered surely adds value here.
·      Content management
Content should be clear and specific so one would need to manage it well.
·      Web development
The web is your marketing space. Websites would need to be developed well with a good web design, copywriting and editing
·         Analytics
We would need to analyse who are the people visiting our site so that we can talk in their language,
·         Business/marketing strategy
Once all the above factors are well known, we can indeed formulate a complete digital marketing plan with no divides at all. This is certainly a challenge but an interesting one for sure. Further in digital marketing, the potential customers are immense
  • Social Networking
  • Social Media.
  • Online PR.
  • Display advertising.
  • Email marketing.
  • Search marketing.
  • Game advertising.
  • Affiliate marketing.
  • Video advertising.
 All this is not at all difficult. We just need to use social media such as Facebook, Instagram, Twitter, Instagram, email channels, SMSes and videos are just a few of the ways we can indeed capitalize on this huge potential.

When the rural market is tapped through the above, the urban shall also be targeted of course and this way the divide will slowly but surely end.

This shall surely make the whole nation prosper and become a world leader, slowly but surely.