SOCIAL MEDIA MARKETING (SMM) TRAINING IN MUMBAI

 

Institute of Digital Marketing is the  Social Media Marketing (SMM) training in Mumbai because:

• Provide basic knowledge on SMM.
• Faculty consists of experts in SMM field.
• Giving to do assignments and projects on SMM.

Course includes:

• Social media concepts
• Facebook page creation
• Facebook Group creation
• Using twiiter and linkedin
• Linked groups and quora

Social Media Marketing

It is the process of getting traffic from various social media sites.

 Target Audience

• Business Owners
• Students
• Professionals
• Web Developers
• Sales Executive
• Bloggers

Benefits of Social Media Marketing

• Understanding the various Social Media Platforms
• Knowing how to market/communicate through Social Media Platforms
• Choosing a platform to fit the brand objective
• Objectives and Metrics
• Research and Mapping
• Tools, Tactics, Targets and Teams
• Developing an effective Social Media Strategy
• Online Reputation Management
• Social Listening
• Social Media Optimization
• Social book Marking

Contents

• Introduction to Social Media Networking site
• How to do Promotions on Social Networking Sites
• How to do Promotion of your site using Multiple Sharing Options
• Promoting your site using URL Shortening Tools
• Generic Internet Sharing Zone
• Success Examples from Industry

Time Duration

• 45 hours of study and practice (Full time)
• 45 hours of study and practice (Partime)
• 45 hours of study and practice (Weekend)

For further details on Social Media Marketing click on the following links:

• http://digitalmarketing.ac.in/social-media-marketing/
• https://en.wikipedia.org/wiki/Social_media_marketing
• https://www.udemy.com/social-media-marketing-1013/
• http://www.socialmediatoday.com/content/introduction-social-media-marketing-guide-small-businesses

SEARCH ENGINE OPTIMIZATION (SEO) TRAINING IN MUMBAI

Institute of Digital Marketing is the best Search Engine Optimization (SEO) institute in Mumbai because:

• Provide finest basic knowledge on SEO.
• Faculty consists of experts in SEO field.
• Giving to do assignments and projects on SEO.

Search Engine Optimization (SEO)

The process of getting traffic from the free, organic, editorial or natural listings on search engines such as Google,Yahoo, Bing etc..

Target Audience

• Any Graduate Student
• Web-designers
• Marketing Professionals
• Bloggers and content writers
• Business owners

 Benefits of learning SEO

• Increasing demand of SEO
• Good salary
• Better career path
• Job satisfaction
• New learning every day

Career Path

• SEO Executive
• SEO strategist
• SEO consultant
• SEO + Adwords Expert
• Digital Marketing Expert

Contents

• Keyword Research
• Competitive Analysis
• SEO Copywriting
• Creation of Meta Information
• Site Map Creation
• Link Popularity Building , Link wheel & spirals
• Web Site Load Time and HTML Validation
• Search Engine and Directory Submissions
• Compatibility and Resolution Checking
• Article Postings
• Social Media Marketing
• Press News-wire Release
• Monthly Rank Monitoring And Reports
• Google algorithm updates 

SEARCH ENGINE MARKETING (SEM) TRAINING IN MUMBAI

Institute of Digital Marketing is the best Search Engine Marketing (SEM) institute in Mumbai because:

• Provide finest basic knowledge on SEM.
• Faculty consists of experts in SEM field.
• Giving to do assignments and projects on SEM.

Search Engine Marketing

It is the process of getting traffic from various search engines such as Google,Yahoo,Bing etc..

Target Audience

• Any Graduate Student
• Web-designers
• Marketing Professionals
• Bloggers and content writers
• Business owners

Benefits of learning SEM

• Search Engine Marketing fundamentals
• Keyword Research & Campaign Structure
• Campaign Management on the web console & Google Adwords Editor
• Campaign Optimization
• Live Campaign Management-Analysis & Reporting
• Micro Level Campaign Optimization
• Consultation and Practice on Live Campaign
• Advanced Google tools/ Excel Techniques/ Short Cuts
• SEM Estimation/ Planning/ Strategy/ Case Studies
• Integration of Google Adwords and Google Analytics examination
• How Google auction works?
• Remarketing and best practices

Contents

• SEM: Introduction, trends and potential
• Basics of Adwords – 1
• Basics of Adwords – 2
• Basics of Adwords – 3
• Non-Google SEM
• Measurement and Analytics
• SEM for E-commerce sites

DIGITAL MARKETING DIPLOMA COURSE TRAINING IN MUMBAI

Institute of Digital Marketing becomes one of the leading Digital Marketing diploma course institutes in Mumbai because:

• Faculties who ar experienced and Google certified industry experts.
• Interactive classroom training.
• A chance to work on live projects.
• Guaranted premier job placements and 100% job assistance.
• Flexible batch timings .

Digital Marketing

Online promotion of goods and services is known as Digital Marketing

Target Audience

• Students seeking for an attractive career in Marketing
• Entrepreneurs to enhance the business visibility and sales.
• Freelancers
• Working professionals from advertising , marketing, information technology, sales, or business development who wants to specialize in Digital Marketing 

Contents

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Blogging
• Email Marketing
• Social Media Marketing
• Social Media Optimization
• Social media Analytics
• Google Analytics Overview
• Video Marketing
• Inbound Marketing
• Mobile marketing
• Digital Strategy & Planning