17 January 2017

The Rise of Paytm

We are synonymous with the brand Paytm specially in recent times as its been making waves across the nation thanks to Modi's demonitisation shocker. The company which was founded and incubated by One97 Communications in 2010 as a prepaid mobile recharge website. Apart from launching the Paytm on Android, Windows and iOS platforms, the company had launched Paytm wallet in march 2014. But even after fundings by Ratan Tata and Ant Financial Services Group, a subsidiary to Alibaba group for which the company reportedly received $575 million worth of investment that same month. Even after all this the company was not fully utilized by people. But in the wake of demonitsation, Vijay Shekhar Sharma and Paytm, his $5-billion mobile payment and e-commerce company, have been riding high on the back of the Narendra Modi government’s decision to replace some currency denominations.

After all, Paytm was among the earliest entrants in the Indian mobile payment sector and a government decision to make the Rs500 and Rs1,000 notes—which form 86% of the currency in circulation by value—invalid meant that the Delhi-based firm’s platform had emerged as one of the best alternative modes of payment.

Yet, less than a week into the demonetisation exercise, Paytm is in hot water. On Nov. 13, a commercial it had launched following the massive monetary revamp in India was alleged to be hurtful to the millions of Indians waiting for hours in long queues to get some usable cash in hand.
With the tagline Drama bandh karo… Paytm karo (Stop being melodramatic, use Paytm), the video showed a house-help asking her boss to stop dramatising the situation and instead use Paytm to pay her.
The video evoked howls of protests from a section of social media users.



All About Indian food:

Each region of India has its own style of cooking and distinct flavours. The North is known for its tandoori and korma dishes; the South is famous for hot and spicy foods; the East specialises in chilli curries; and the West uses coconut and seafood, whereas the Central part of India is a blend of all. As the majority of India’s population practices Hinduism, vegetarianism is widespread across the continent, but Hindu food habits also vary according to regional traditions.

In the Ganges, a meal typically consists of plain rice, accompanied by vegetables sautéed with spices, dhal (a blend of pulses), unleavened bread and a sweet. Bengali cuisine is considered somewhat more elaborate and refined, being the only place in India in which food is served in separate courses.

In the south, where rice is the staple, it is eaten in many forms, including thin crepes known as dosai or steamed to form idli.

Goans are known for their use of vinegar and fiery chillies, with the hot curry known as vindaloo hailing from this region. The name, however, actually derives from the Portuguese words for vinegar and garlic.

Spices are unquestionably the cornerstone of Indian cooking and are widely cultivated according to region. For example, cardomom, cloves and peppers are harvested mainly in the south, while chillies and turmeric come mainly from Rajasthan, Kashmir and Gujarat.

The period of British colonial rule left its mark on the food of India and the blending of eastern spices into western food that began at that time has endured to this day. Examples include kedgeree (a rice and lentil breakfast dish), mulligatawny ("pepper water") soup and the ubiquitous curry. Curry is a catch-all term used originally by the Raj to refer to any sauced dish of spicy meat, fish or vegetables and is probably an adaption of the Tamil word kari, meaning "sauce".

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze.
Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.

Plan and publish.
Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness across distributed teams.

Engage and connect.
Respond to your customers in a timely manner with compelling content. Monitor your owned social channels and participate in conversations at scale. Organize discussions and topics, and automatically label, classify, and assign posts in order to route and prioritize work across teams.

Showcase your digital presence.
The Marketing Command Center is a multichannel hub with customizable displays, providing live, up-to-the-minute details about what’s happening across your digital marketing strategy.

Manage your social strategy from any device.
Transform customer experiences by connecting social to the Customer Success Platform for a unified view of every customer. Sales and service teams can engage with fans and followers quickly and more efficiently on the customer's channel of choice.

Connect natively to the Customer Success Platform.
Extend social listening, analysis, content marketing, and engagement across the Customer Success Platform. Use social insights to drive marketing decisions. Surprise and delight customers with social customer care. Find and connect to new customers faster with social lead generation.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.

Social Bookmarking

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. Folksonomy is also called social tagging, "the process by which many users add metadata in the form of keywords to shared content".

In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and can be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.
Del.icio.us is a very well know social bookmarking website.

Social Networking

A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.

The main types of social networking services are those which contain category divisions (such as former school-year or classmates), means to connect with friends (usually with self-description pages) and a recommendation system linked to trust. Popular methods now combine many of these, with services Facebook, MySpace, Twitter, LinkedIn, and  Orkut & Hi5 being widely used worldwide.

§  Contribute

     Publish, maintain or update podcasts or recordings related to business.
     Upload videos created — internally or by customers — to a public Web site. (e.g., YouTube)
     Upload photos, images, or presentations to a public Web site (e.g., Slide Share)
     Comment on a blog related to business.

§  Comment/Collect

     Answer questions related to business in a discussion, community, or online forum.
     Contribute to/edit articles in a wiki.
     Give a customer reference or testimonial.
     Use RSS feeds for work purposes.
     Add labels to, categorize, or tag business web pages, articles, blogs, etc. (e.g., Deli.cio.us)
§  Join In
     Update/maintain a business profile on a social networking site. (e.g., LinkedIn)
     Visit social networking sites.
     Recommend someone on a social networking site.
     Ask for advice on a wiki or social network.
§  Observe
     Read business-related blogs.
     Watch videos posted by other companies & organizations.
     Listen to or download audio, podcasts, or recorded Webinars.
     Read online forums or discussion groups related to business.
     Read customer ratings/reviews of products or services.

     Attend Webinars, Webcasts, or other online presentations related to business.

-Sejal Chaurasia

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16 January 2017



I am explaining you all how you can use your LINKEDIN profile as your business tool. Let see :

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How to Use LinkedIn as a Marketing Tool

 We are learn how to use social media as marketing success, now time to work for business. For business-to-business social networking, LinkedIn is where the action is!
LinkedIn is the most ‘professional’ of the major social networking Websites, used by over 450 million business professionals worldwide. Since it is largely focused on B2B connections, LinkedIn should be a big part of your social media marketing strategy.


Think of your LinkedIn profile as an interactive resume – on steroids. In addition, to information about your work experience and education, LinkedIn allows you to enhance your profile with the following Web 2.0 capabilities to showcase your expertise:
  • Status Updates: One of the best ways to keep your connections informed about your happenings is by posting ‘status updates.’ Status updates are brief statements that you feel your connections will find useful. In addition, they can include links to related content on your Website or third-party Websites. To appear active in the LinkedIn community, post useful and actionable status updates on a regular basis.
  • Posts:  LinkedIn allows you to easily publish articles (or posts) to your profile. This is a great way to establish yourself as a though leader getting exposure to your LinkedIn community.
  • Videos and Presentations: If you post PowerPoint presentations to SlideShare or videos to YouTube, you can display these valuable content items in your LinkedIn profile.
  • Recommendations and Endorsements: LinkedIn makes it easy for you to request recommendations and endorsements from your connections. A collection of glowing recommendations that underscore your expertise and experience will significantly enhance your profile.
  • Publications: If you wrote and published traditional books or e-books, you can highlight these publications with active links so connections can view and purchase them.
  • Projects: If you have successful projects you want to highlight, post your projects including a description, link and the team members you worked with.
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In addition to your profile, LinkedIn provides a number of community features that allow you to communicate and collaborate with other LinkedIn users, including:
  • Groups: LinkedIn Groups help you stay informed and keep in touch with people that share your interests. Participating in LinkedIn Groups by adding value to the discussion is a great way to expand your circle of influence.
  • Company Pages: Company Pages are a powerful research tool that you can use to find companies to do business with or research competitors. In addition, you can create a Page for your company to showcase your expertise. You can publish your company’s description, headquarters address and Website address. 


LinkedIn can be a valuable business tool to help you grow your business and catapult your career. The following strategies will help you use this resource to produce results:
  • Brand Your LinkedIn Address: When you create a LinkedIn profile, it will create a LinkedIn Web address that will appear like a collection of odd letters and addresses. LinkedIn will let you customize this address to create a branded LinkedIn address with your name. 
  • Become an Recognized Expert: By actively participating in LinkedIn group discussions and publishing thoughtful posts on a regular basis, you have an opportunity to establish yourself as an expert and thought leader.
  • ‘Warm Call’ Sales Prospects: If you’re in sales, you can use LinkedIn as a ‘warm calling’ tool. If there is a prospect you want to reach, you can easily find them on LinkedIn and see how you are connected to them. Use LinkedIn’s introduction features to ask one of your connections for an introduction.
  • Find Rock Star Employees: Successful business people are always looking to find valuable employees that will ensure their future success. LinkedIn provides you with an easy place to find them. 
  • Keep Your Connections Current: Whenever you meet someone, connect with them on LinkedIn. It’s a great way to expand your influence and keep connections up to speed on your accomplishments.

13 January 2017

Challenges in Rural Communication

Challenges in Rural Communication

There are many challenges to communication in rural like Low literacy level, poor media reach and exposure. A vast, heterogeneous and diversely spread rural audiences characterized by variations in language, culture and lifestyle-all these factors pose multiple challenges to marketers looking to take their messages to the largely media-dark or media-grey areas, of rural markets.
The rural environment is different from the urban and therefore communication to potential customers in a proper and effective manner is a major challenge for corporate marketers.

Media Reach is Limited

The limited reach of the mass media has imposed limitations on universal communication for rural consumers. These factors has lead to poor message comprehension and negligible impact, which fails to translate into consumer awareness and hence failure in generating consumer pull.

Rural Audience is difficult to understand

What is equally crucially important to understand is the need to understand the behavioural and psycho-graphic characteristics of the rural audience, in order to develop an effective rural communication strategy. With around 6, 38, 667 villages, India boasts of the highest number of villages in the world, hugely populated by around 720 million people (72% of India lives in villages). It is a market which can't be ignored by the marketers. Customers in villages have their own sets of aspirations and are willing to pay for the right services.

Heterogeneity and spread

The communication pattern in any society is a part of its culture. No communication medium can exist in a cultural vacuum. Communicating the message to rural consumers ha posed enormous challenges to the rural marketer, because of the large numbers of consumers scatters across the country. The problem is further compounded by the heterogeneous nature of consumers there are 16 scheduled languages and 114 local vernaculars. The languages and dialects vary from state to state, region to region and probably from district to district. Since messages have to be delivered in the local language, it is difficult for the marketers to design promotional strategies for each of these areas. Facilities such as phone, telegram and fax are less developed in villages adding to the communication problems faced by the marketers.

Deprived people and deprived markets

The number of people below the poverty line has not decreased in any appreciable manner. Thus, poor people and consequently underdeveloped markets characterize rural markets. A vast majority of rural people is tradition bound, and they also face problems such as inconsistent electrical power, scarce infrastructure and unreliable telephone system, and politico-business associations that hinder development efforts.

Low levels of literacy:

The level of literacy is lower compared with urban areas. This again leads to a problem of communication in these rural areas. Print medium becomes ineffective and to an extent irrelevant, since its reach is poor.

Problems in sales force management

Sales force is generally reluctant to work in rural areas. The languages and dialects vary from state to state, region to region, and probably from district to district. Since messages have to be delivered in the local language, it is difficult for sales force to communicate with the rural consumers. Sales force finds it difficult to adjust to the rural environ­ment and inadequate facilities available in rural areas.