28 June 2017

Digital Abundance Meet


Get Potential Business Leads @ Your Doorsteps.

Inviting You All to Experience How

Business Growth = Action Learning + Wisdom Networking



27 June 2017

LSI Keywords Importance in Google Ranking

LSI Keywords Simple Yet Very Powerful:


What Are LSI Keywords?

This is just a SEO term for related, similar or synonyms words. Before this term has came into picture the only thing to determine relevancy of article was keyword density. Which means if your post is about “abc” and you have used it 10 times throughout the article than your competitor needs to use it 11 time to beat your position in Google search, but let me ask you, is it fair?? Same Thing applies for search engine, instead of taking high keyword density into consideration, search engine bot looks for related keywords (Latent semantic indexing keywords) throughout the article. It doesn’t mean that we shouldn’t maintain keyword density for target keyword in our article, but over optimization can cause issues. I usually keep it between 1- 3 %.
LSI makes a lot of sense too. For example – Search engine discovers a page with the word “Apple” on it, how does it differentiate whether the Apple is a fruit, Apple is a brand or Apple is name of any pet? It uses Latent semantic indexing keywords, if there are words like fruit, taste, flavor in the article then it would be easy for search engine to determine that the article is all about the “Apple fruit”. Hence in this example fruit, taste and flavor can be termed as LSI keywords for keyword “Apple”.

LSI And SEO

Search engines like Google are always looking for a relevant most content for a particular search query. It’s really a tough task for a search engine to determine what the content is all about, it uses LSI terms to judge the relevancy of an article or a webpage. For our understanding we can say that using them increases the ranking in search engine but the actual process is much more complex and difficult to comprehend.
Let’s not divert from the point, we were talking about the kind of words or terms it expects in the content (The use of LSI keywords are not only limited to content it has few other useful usage, which can skyrocket your ranking, more on it in the next section)
let’s say: the particular content is about “on page SEO” so the following terms  can be found in the content. You can call them LSI keywords for main keyword On page SEO
on page optimization
on page seo factors
off page seo techniques
on page seo techniques
on page seo checklist

Research: How To Find LSI Keywords?

LSI Keywords Tools

1) Google search –
Note: In the images below, you would find that the watermark text is: easysteps2buildwebsite.com, it is because when this post was published back in 2012, the site name was easysteps2buildwebsite.com, it has been changed to beginnersbook.com since 2013.

As you can see, one of the best and free tool to find LSI is the Google search itself. When you write a key term in search query field, it automatically fetches and shows the keywords related to the particular query.
Same can be viewed in the search results –

 

 Where to use LSI?
Use of Related Keywords (LSI) for On Page SEO
Place to use:
1.    In content, title, heading, highlighted words (As per the need and stay away from over optimization).
2.    Can be used as an anchor text while interlinking to a particular post/page – Use the LSI keywords to vary things rather than using the same anchor text over and over again.
3.    Can also be used as external links anchor text.
Latent semantic indexing keywords became one of the Google ranking factors because, to Google it looks much more natural to use related keywords instead of repeating the same keyword over and over again.
Keyword stuffing, or repeating the same keyword over and over on your page in order to rank well doesn’t work, like it used to work before. It can actually get you in trouble these days because it looks manipulative, fake and spammy.
Using latent semantic indexing keywords for on page SEO is quite simple. I already carried out it here. My target keyword for this post is LSI Keywords. I have used it in important places like title, headings and meta description. I have used related terms like Latent Semantic Indexing, link building, on page SEO  and search engine. Even word “related keywords” is a related keyword.
Use of Related Keywords (LSI) for Off Page SEO
While building backlinks, Mix up your anchors. Use Latent semantic indexing keywords as well as your target keyword in anchor text.
Use LSI keywords while commenting on other blogs of same niche,  through it’s hard because most of the blogs doesn’t allow keywords in name field. Better option is to go for comment Luv enabled blogs, which can give you a quality dofollow link.
Before winding up the post, I just want to share few tips, which works even after Panda and Penguin.
·        Don’t build thousands of links overnight, instead try to build few quality backlinks daily. It will be good for SEO, which can help you to achieve good page rank. At the same time help you to rank better for the particular keyword used in anchor.
·        Write a quality content and use related keywords throughout the article.
·        Use Target keyword in title, Header tags and in meta description.
·        Maintain a keyword density of 1-3% for focus keyword and try to do the same for other related keywords.
·        Build Good connection with other bloggers, by giving few quality comments on their articles.

26 June 2017

5 Keys To Rank #1 On LinkedIn

5 Keys To Rank #1 On LinkedIn
This is a simple process to rank on the first page of search results in the “people search” section on LinkedIn.  Although this doesn’t work every time, it works most of the time and I’ve seen it well over 100 times happen for people in real time.  There are five places you need to put your keywords when you use this strategy:
1.  Headline
Your headline is the first thing people see when they go to your LinkedIn profile, therefore (in my mind) it’s the most important or most relevant part.  If your headline doesn’t have your keywords in it, then you are missing the biggest section of the equation.
2.  Current Work Experience
Your current work experience is the next most relevant thing because it is what you are currently doing in business.
3.  Past Work Experience
You start to notice that this works in the top to bottom approach within your profile.  Start from the top, and working your way through your profile to the bottom.
4.  Summary
Your summary is the meat of your profile, or the body of your speech.  Make sure it looks clean and you don’t just add a line of key words next to each other or it won’t represent your personal brand well.
5.  Specialties
This is the section you want to add a number of different keywords to showcase your talents in short phrases.

There are a number of other reasons LinkedIn can help you improve your reach within your industry or niche, simply starting a LinkedIn group will help your build a loyal fan base of potential customers in no time.  Take advantage of this powerful site by optimizing your profile full of key words, then start using the other amazing features it has to take your brand or company to the next level.

09 April 2017

Demonetization is a boon for Digital Marketing

Effect of Demonetization- On November 8, 2016 India’s prime minister, Narendra Modi, declared that all 500- and 1,000-rupee notes, making up 86% of the cash circulation in India, could no longer be used. This demonetization initiative caused a sudden breakdown in India’s commercial ecosystem. Trade across all sector of the economy was disrupted with this demonetization. The main motive of this demonetization was to eradicate the black money which was in three forms:
Image result for demonetisation is a boon for digital marketing
http://www.cyfersolutions.com/blog/digital-marketing-light-demonetization
  • Money that is stashed in abroad.
  • Money that is in the country but in higher value currencies i.e Dollar, Pounds,etc
  • Money stashed under mattress or somewhere else to avoid tax.
Demonetization will likely result in people adopting virtual wallets such as Paytm, Ola Money etc. With this new policy people have started going cashless. Paytm and other similar apps are on the rise. People have actually started using such apps. This behavioral change could be a game changer for India in the world of digitization.
Benefits of demonetization in India- Digital India without a doubt is a very commendable project and deserves full support. Some of the major advantages of digital India are as follows:
1)    Indian villages will be benefited the most as 70% of the total population in India lives in villages. The Villagers will get an opportunity to discover new things through internet facilities.
2)    Employment will increase as companies will employ more people to accomplish their company's goal.
3)    No corruption as it can be tracked easily.
4)    It will benefit many sectors like IT sector, Power sector, Education sector, Telecom sector, Electronics manufacturing, Banking and Financial sector, etc
5)    It will save time as paper work will be reduced.
Image result for demonetisation is a boon for digital marketing

 No one can imagine themselves without smartphone and computer with a working internet connection. This initiative will help people to fulfill their dreams. The best part is that government thought first for development of rural areas in the field of education, their living style and to provide employment. Through the digital India initiative, we can promote technological application in rural parts of India, which would be the most important step towards the development of the nation. There will be transparency in government functioning areas which will curb the corruption. In an era where everything is linked to Internet, we need to get digitized if we want to match our footprints globally.


05 April 2017

Is Sanskrit relevant in Digital Economy?


• Sanskrit has the highest number of vocabularies than any other language in the world.

• 102 arab 78 crore 50 lakh words have been used till now in Sanskrit. If it will be used in computers & technology, then more these number of words will be used in next 100 years.

• Sanskrit has the power to say a sentence in a minimum number of words than any other language.

• America has a University dedicated to Sanskrit and the NASA too has a department in it to research on Sanskrit manuscripts.

• Sanskrit is the best computer friendly language.(Ref: Forbes Magazine July 1987).

• Sanskrit is a highly regularized language. In fact, NASA declared it to be the “only unambiguous spoken language on the planet” – and very suitable for computer comprehension.

• Sanskrit is an official language of the Indian state of Uttarakhand.

• There is a report by a NASA scientist that America is creating 6th and 7th generation super computers based on Sanskrit language. Project deadline is 2025 for 6th generation and 2034 for 7th generation computer. After this there will be a revolution all over the world to learn Sanskrit.

• The language is rich in most advanced science, contained in their books called Vedas, Upanishads, Shruti, Smriti, Puranas, Mahabharata, Ramayana etc. (Ref: Russian State University, NASA etc. NASA possesses 60,000 palm leaf manuscripts, which they are studying.)

• Learning of Sanskrit improves brain functioning. Students start getting better marks in other subjects like Mathematics, Science etc., which some people find difficult. It enhances the memory power. James Junior School, London, has made Sanskrit compulsory. Students of this school are among the toppers year after year. This has been followed by some schools in Ireland also.

• Research has shown that the phonetics of this language has roots in various energy points of the body and reading, speaking or reciting Sanskrit stimulates these points and raises the energy levels, whereby resistance against illnesses, relaxation to mind and reduction of stress are achieved.

• Sanskrit is the only language, which uses all the nerves of the tongue. By its pronunciation, energy points in the body are activated that causes the blood circulation to improve. This, coupled with the enhanced brain functioning and higher energy levels, ensures better health. Blood Pressure, diabetes, cholesterol etc. are controlled. (Ref: American Hindu University after constant study)

• There are reports that Russians, Germans and Americans are actively doing research on Hindu’s sacred books and are producing them back to the world in their name. Seventeen countries around the world have a University or two to study Sanskrit to gain technological advantages.

• Surprisingly, it is not just a language. Sanskrit is the primordial conduit between Human Thought and the Soul; Physics and Metaphysics; Subtle and Gross; Culture and Art; Nature and its Author; Created and the Creator.

• Sanskrit is the scholarly language of 3 major World religions – Hinduism, Buddhism (along with Pali) and Jainism (second to Prakrit).

• Today, there are a handful of Indian villages (in Rajasthan, Madhya Pradesh, Orissa, Karnataka and Uttar Pradesh) where Sanskrit is still spoken as the main language. For example in the village of Mathur in Karnataka, more than 90% of the population knows Sanskrit. Mathur/Mattur is a village 10 kms from Shimoga speaks Sanskrit on daily basis (day-to-day communication).

• Even a Sanskrit daily newspaper exists! Sudharma, published out of Mysore, has been running since 1970 and is now available online as an e-paper (sudharma.epapertoday.com)!

• The best type of calendar being used is hindu calendar(as the new year starts with the geological change of the solar system)
ref: german state university

• The UK is presently researching on a defence system based on Hindu’s shri chakra.

• Another interesting fact about Sanskrit language was that the process of introducing new words into the language continued for a long period until it was stopped by the great grammarian Panini who wrote an entire grammar for the language laying down rules for the derivation of each and every word in Sanskrit and disallowed the introducing of new words by giving a full list of Roots and Nouns. Even after Panini, some changes occur which were regularised by Vararuchi and finally by Patanjali. Any infringement of the rules as laid down by Patanjali was regarded as a grammatical error and hence the Sanskrit Language has remained in same without any change from the date of Patanjali (about 250 B.C.) up to this day.

• संस्कृत is the only language in the world that exists since millions of years. Millions of languages that emerged from Sanskrit are dead and millions will come but Sanskrit will remain eternal. It is truly language of Bhagwan. Wealth of information on Sanskrit language. 👌👌👌 👆👆👆 Shows how India lags behind the Americans in this matter. We Indians are reading sacred texts, performing pujas for various religious festivals throughout the year. So we will not be lying if we say Sanskrit as also one of the languages in the next Census excercise without forgetting, thus help save our own language from disappearing & doing our bit for the language. Please forward this to  maximum Whatsapp mobile numbers & groups.

01 April 2017

How to increase Facebook Engagement?

How to increase Facebook engagement?



                        https://i2.wp.com/freshpeel.com/wp-content/uploads/2012/06/How_to_get_more_likes_comments_shares_Facebook_Infographic_sm.png?                                                                               fit=575%2C314

Facebook engagement help you to determine the success or failure of your page. It help you to build your image in market, make a brand in market.

Wondering How you can better engage with your fans????


1. Make personality:
Social media is just show your image. Everything you post for your business on Facebook it show your personality. for that your post should be reflect your objective, it should relevant to your business.
first impression is last impression that's why for more engagement the important part is to develop your personality on Facebook

2. Content should be relevant and consistent:
your content should be relevant to your objective,fresh,new,eye catchy,innovative. which help to attract Facebook traffic. The post should consistently post.

                                                         http://www.navigatedigital.com//wp-content/uploads/2014/04/content-is-king.jpg


3. Post on Right place and Right time:
Right Place and right people: Your target should be clear for that you should connect with right people who are our target at right place means where you want to grow.
Right time: When you want post something on Facebook you should see the right time when your audience are online.
Example:
Right People: If you want to do promotion for female shoe then you can not post meal picture.
Right Time: At 3.00 am you can not post because it is sleeping time.

4. Use some images and videos:
World becoming more faster people don't have time, so use more images and videos to express your objective. It should eye catchy which helps you to engage people.

                                       http://www.luxembourg.public.lu/pictures/photos/photos-videos-publications/photo-video-audio-mdpi.jpg


5. Ask Questions:
To make your post attract ask some question which will related there experience,emotions or which will related to there like or comments.
Example: If your product related to adventure the question will be
1. What is your favourite adventure place?
2. Who like adventure? Just like it.

20 March 2017

How to implement content marketing strategy?


How to implement content marketing strategy?

Content marketing is marketing focused on creating and distributing valuable,relevant and consistent content to attract and retain targeted audience,generate leads and creating brand for profitable action.

12 March 2017

How To Grow Businesses With Digital Marketing?

 Digital Marketing is a key way of promoting the brands on different online platforms. Many business owners are unaware of where to start from and how to promote their products online. Any offline business that is flourishing, can take advantage from a strong online presence too. Digital Marketing has been proved as a boon for all small and medium businesses. There are several techniques in which digital marketing strategies can help you connect with new customers, generate leads and sell your products more efficiently. Let’s have a glance how digital marketing can be fruitful for your business.


Building Relationships

The very first step for the growth of a business is building relationships. Digital marketing is not just about growing your customer base, rather it is about building a long lasting relationship with your customer on different platforms of social media, blogging and email marketing. You can create page on different social media sites and post on a regular basis about your product. You can use email marketing to offer some exciting discounts to your existing customers on your products and ensure they leave positive reviews on your website.

Targeting Your Audience

Digital marketing has given a powerful way of promoting the products to the targeted audience. You can target your customers from a particular country to a particular city or location. With Internet marketing you can target your marketing directly to those customers who are looking for your products and services. With the help of social media, SEO, web content and online ad resources, you can target your ideal customers.

Digital Marketing Is More Cost-Effective

There are basically two types of marketing. First is traditional marketing and the other is online marketing, (which is also known as Digital Marketing). Traditional marketing is more expensive than online marketing and it is not very targeted. Online marketing is a cost efficient way for businesses to reach natural consumers. With the evolution and change in modern technologies, many business owners are opting for online marketing for the promotion of their products. Online marketing can provides better Return of Investments (ROI) than traditional marketing.

Digital Marketing Delivers Conversion

Marketing products and online services are measured by the percentage rate of incoming traffic converted into leads, subscribers or sales. Without conversion, all your traffic would mean nothing and all your efforts will go in vain. There are several tools and techniques which you can use for online marketing campaigns such as Search Engine Optimization, Social Media Marketing and Email Marketing. These generates quick and effective interaction with the targeted customers and will give results in terms of higher conversion rates.

11 March 2017

Brand Awareness

Brand Awareness

Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Brand recognition is the ability of consumer to recognize prior knowledge of brand when they are asked questions about that brand or when they are shown that specific brand, i.e., the consumers can clearly differentiate the brand as having being earlier noticed or heard. While brand recall is the potential of customer to recover a brand from his memory when given the product class/category, needs satisfied by that category or buying scenario as a signal. In other words, it refers that consumers should correctly recover brand from the memory when given a clue or he can recall the specific brand when the product category is mentioned. It is generally easier to recognize a brand rather than recall it from the memory


http://infinityconcepts.net/wp-content/uploads/2012/09/Building-Social-Brand-Awareness.jpg


Brand awareness is a key indicator of a brand's competitive market performance. Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health. These metrics are collectively known as Awareness, Attitudes and Usage (AAU) metrics.

http://news.sap.com/wp-content/blogs.dir/1/files/Brands_iStockphoto.jpg


For Example : Coca Cola


Coca Cola Brand Awareness Campaign:
Coca-Cola’s popularity had decreased among Millennials, so the brand developed a campaign to raise awareness and increase sales and brand love. Since the “Share a Coke” campaign had been a global success, the brand decided to adapt it for a younger audience. The campaign was further adapted as a mobile campaign that would target Mexican teens and young adults.

http://www.didostudios.com/wp-content/uploads/2016/10/coke-island.jpg

Share a Coke Campaign : Video



https://www.youtube.com/watch?v=2X8Bd3-G6IU



Source : 
  •  http://www.managementstudyguide.com/brand-awareness.htm
  •  https://en.wikipedia.org/wiki/Brand_awareness


27 February 2017

Social media Recruiting... Marcie Taylor

*Social media Recruiting Tips:
Using  Twitter, Facebook and  LinkedIn for Talent Experts

Marcie Taylor

One of the most pronounced trends in social media adoption today is without doubt the drive by corporates to incorporate social recruiting approaches as a key element in their hiring strategies.

some quick social recruiting tips for social recruiting newbies – or those wanting a quick sanity check on whether they’re doing things right…
 
*Social Recruiting Tips – What Have You*

The biggest question we get from recruiters is: how can we use social media to recruit the best talent?

Gone are the days of having to sift through hundreds of paper resumes in order to find candidates that might fit a position you are recruiting for. Using social media tools allow you to connect and engage with a wider pool of talent.

But which channels should you use? What should you post? When is the best time to post? To be sure, social media can get pretty confusing. And so I’d like to share with you some best practices for Twitter, Facebook and LinkedIn. Just remember, that each channel has its own rules and its own audience. What works for Twitter might not work on LinkedIn and so on.

*Social Recruiting Tips: Twitter*

Once you’ve set up a Twitter account, remember that engagement is key – share, ask, respond. Do not rely on scheduled tweets alone or having your other channels automatically post to Twitter.

Tag keywords related to the job posting. Participate in industry-related chats. Find out what chats your prospective candidates participate in.

*Social Recruiting Tips: Facebook*

Like it or not, Facebook is the biggest social network at the moment. At the end of 2012, studies shown that people spent nearly 8 hours a month on Facebook. So you must:

Leverage your company’s Facebook Page. Have a career tab and post on the timeline about urgent positions with a link to the actual posting. Share industry-related content and prompt discussions in order to engage job seekers.Share photos and events that showcase the company’s culture.

*Social Recruiting Tips: LinkedIn*

You probably already have a LinkedIn profile. It is, after all, known as the professional social network.

Update your status with links to the jobs you are recruiting for. Add a message, an insight to the job so that it isn’t just a url to the job posting. Share jobs with connections who can then share them with their contacts.

Promote job openings in industry groups. Outreach to passive job seekers by sending a message or inMail. You might also consider a paid recruiter account that gives you access to the entire LinkedIn network and allows you to collaborate with the rest of your team.

21 February 2017

Search engine optimization

Search engine optimization is the process of getting traffic on the website through “organic”, “free” or “natural” search results on search engines. SEO is a methodology of techniques and tactics used to increase the visitors on a website on search engines i.e. Google, Bing, Yahoo and other search engines. It is a common mentality of search users on internet to click the top most website on the first page of search engines. Search users avoid clicking to pages and pages on search engines. SEO helps to ensure that a site is accessible to the search engine and improves the chances that the site will be visited by a user.


Types of SEO: There are three different types of SEO techniques which one should know before going ahead with SEO.

1)      White Hat SEO- White Hat SEO is one of the popular technique to improve ranking of a website on search engines. White Hat SEO is a technique which improves search engine results page while maintaining the integrity of the website and staying within the search engines' terms of service. These technique stay within Google bounds. Google and other search engines sites can ban your site if you are nor engaging in White Hat SEO. The best way of creating  a successful website and business is the practice of White Hat SEO.

2)      Black Hat SEO- Black Hat SEO refers to a disapproved practice that could increase a page’s ranking in search engine result page. These practices are against the search engine’s terms of service which can ban the website from different search engines. These practices have been denounced by Google Webmaster Guidelines and Bing Webmaster Guidelines. Black Hat SEO is just opposite of White Hat SEO.

3)      Gray Hat SEO- Gray Hat SEO is a combination of White Hat SEO and Black Hat SEO. Gray Hat SEO technique can be legitimate in some cases & illegitimate in others cases. Gray Hat SEO is more likely to create profile links in large scale. Gray Hat SEO contains less risk of being penalized than Black Hat SEO but is not as favorable as White Hat SEO.

20 February 2017

Google...Friend , Spy or Detective

Google Declaration on information

Google's Walk the Talk on Vital Information 

Google Like several other Companies Globally is coming out in open and Educating Users t on how numerous Laws  (Different Countries & its  States) coupled with its set of Complex policies are affecting Internet users
and How is the flow of information online( stages)

SOURCE: http://www.webnews.it/wp-content/uploads/2016/10/sorveglianza-650x245.jpg


It has become a precedence for several Countries (read its Government ) to requests for removal  of  content from Websites. Search Engines and Social Media face the maximum Heat


Requests for information about our users

 governments frequently Requests  to hand over user data and account information of its Citizens and/or Info originating or consumed in that country.  As the World is consuming heavy online info there is acute increase in Govt seeking this Vital info.

Requests by copyright owners to remove search results

Detailed information on requests by copyright owners or their representatives to remove web pages from Google search results.

Google product traffic

The real-time availability of Google products around the world, historic traffic patterns since 2008, and a historic archive of disruptions to Google products.

Encryption of email in transit

A report on how much email exchanged between Gmail and other providers is protected from snooping while it crosses the Internet
source: business-standard.com/article/current-affairs/indian-government-second-in-user-account-info-requests

Safe Browsing

Statistics on how many malware and phishing websites we detect per week, how many users we warn, and which networks around the world host malware sites