Growth Opportunities..Digitally

Our identity is all about who we are. This is applicable, both at the individual level and at the industrial level too.  Shall programs taken randomly help us or do we need to identify the right ingredients? In personal life, we find a proliferation of self-development programs today. Business executives, housewives, and teenagers are all trying to enhance their worth by learning skills such as power dressing, grooming and etiquette. While these are useful, are these the most important ingredients necessary in life? Is our value based on what we wear, who we know, how good our accent is? Or is what we are more valuable? A fake jewel may shine but cannot command the price of the real thing, just like a hollow person who, with all the trappings of glamour, will ultimately pale. Whereas gold, however dull, always has value. Of course, a bit of cleaning and polish will make it even more luminous, just like a great personality would surely add value to a great person. In his book, ‘The 7 Habi…

Entrepreneurs in the digital age need to know and be listed everywhere to help them in their journey of entrepreneurship
We  shall help you in all the these areas to make you a success in the digital world.
Creating business cards
Whether we know it or not, business cards can be a deal maker or breaker.
The truth is that the first impression always matter, and if we want people to keep that business card in their purse, wallet, desk or on the kitchen refrigerator, then we must think of putting more work in the look and design... if not then your card will become part of a land field. More importantly, it will do more harm than good. This can also be done for free in sites such as www.canva.com
After all, most business conversations still do end with, “Let me give you my business card”.
Create a digital identity
The internet world is huge but to make a mark, you need to let everyone know what you’re an expert at and use that to boost your credibility and value. For this you would need to publ…

The digital world has made everyone, especially those with a mission, become successful digital entrepreneurs. Let us meet Dhritiman Bora, one such success story
Today,many of us want to replace plastic products with eco-friendly alternatives in our daily lives. We know that from water bottles to food containers, the use of plastic is widespread. We are aware of the harmful effects of the use of plastic on our health and the environment but are unable to switch to eco-friendly options. 
To tackle the plastic menace and reduce the use of plastic in our daily lives, Dhritiman Borah has come up with an innovative solution. This digital entrepreneur from Assam is manufacturing bamboo bottles as an alternative to plastic. The bottles are priced between INR 200 and INR 450, are completely handmade, and made from bhaluka, which is a bamboo variety.
His interest in this venture and on saving the environment didn’t start all of a sudden. According to him, it was instilled in his life at an early…

The digital domain does give a lot of opportunities but we need to also ensure that we take care to be able to succeed. One needs to learn all the skills and expected pitfalls if one needs to completely be confident and successful.
Many people envy freelancers as they have no one above them. If we all the boss and performer as well, we must learn all the pitfalls and how to avoid them. We have many choices today.  Still, this also causes confusion. Understand the world of today that is completely digital to make the right choice.

A freelancer usually runs into some problems at various stages of the project lifecycle. Some major ones are:

Negotiating the project price and service fees

Contract and legal nuances

Payment collections and payment modes availability

Invoicing and taxes

Finding the right network

All this comes with building a digital identity of your own.

Build a strong structure 

The strength of any structure comes from its base. Be it the “Taj Mahal” or our own house, the secret to …

Content utilizes whitespace, headings, short paragraphs, and relevant images to make the page easier to absorb and increases the user’s time on the page. Here, innovation has actually created values for almost everyone. Let us understand this and step into digital transformation.

Business Model Innovation and tranformation is all about finding new and better ways to create value for customers and extracting value for firms as well as their business partners. Suppliers and distributors can also benefit from this.
This can be seen from the example of Toyota, which though a generalist, started focussing on competitive advantages through economies of scale.
Value extraction strategies would also need to work on balancing and/or trading off between profitability, growth and risk.
For this, a company may need to forgo short term profitability to grow market share so that this  provide higher levels of longer term profits. It can reduce risk by enhancing customer experience and engagement. It co…

We all need to learn some basic steps to remain successful as freelancers. The digital world does make this easily possible. All one needs to do is take the necessary steps.
Though we may think this is extremely simple to do, we must know that like any domain, one must follow certain basic guidelines. Again, like everything else one needs to know what is required so that we know whether to get into this or not. This is certainly not impossible but doable. We share some basic tips we have learnt in our experience of training freelancers so that you succeed too. The first thing we must realise is that we need to definitely create an identity of our own and then work accordingly. We need to be visible in all the domains relevant to us so that people come to us for their work. While this is very democratic, it is also very competitive so we need to maintain our quality too. Quality plus following the following tips could definitely make us carve a digital identity and be successful freelance…

A personal brand is valuable when establishing authority as a freelancer and creating a long-lasting impression with clients.



Whether you use a design tool like Canva or outsource your branding to an agency, personal branding should be one of the first things on your to-do list. Along with a memorable logo, your personal brand should also include a business name. You can brand your business after your own name or a third-party name.

Another element of your personal brand is your online identity. This typically includes a dedicated website and social media accounts where you can display your logo and business name, portfolio, testimonials, and services. We strongly recommend that every freelancer should have a website, especially if they work with clients remotely.

What really is a persona? It is one’s identity.  It is quite easy to create one digitally in today’s world. It does of course require a lot of planning. For this, we do need to understand the whole digital world. For this, we h…