30 May 2011

Social Media Marketing

  • Although the Social Media Marketing is rapidly progressing in the way of achieving new horizon, many of the traders and marketers are still struggling with it. They frequently worried about their organizations performance, whether they do things right, even if they involved in social media at all. This confusion is partly due to some misunderstanding about marketing is still a social media. Since the objective of social media is easier than you think to demystify social media marketing, therefore this is an attempt to eradicate the myth of information technology specified.
  • Social Media Marketing is too risky: This anxiety is most common in health care, financial services and other industries regulated. There are certainly cases in which the company should be little more careful regarding social issues and content. You should be aware and should understand the regulatory environment and the necessary precautions. We should also keep a close eye on our potential customers, analysts, journalists, shareholders and others talk about your company and / or industry.                    
  •                                  Social Media Marketing Success fully depends upon rules and practices: In fact, there is evidence that being honest and knowledgeable helps in great extent rather than trying social-networking sites for broadcasting the company manuals and brochures. This section is new enough that many of the "rules" are going to be written in near future. While there are some techniques that seem to work well and is worth paying, and others who have a clear and unavoidable, and there is much room for creativity, rapid growth and development in this area.

  • Social media has No cost: Currently, it has been observed that most of the dealers agreed that social media reduces their overall marketing costs but it is gradually results in the increase in the labor cost. The tools of social media are (mostly) free, but the time, effort and expertise required to make social media marketing effective has real costs.

  • Social Media Marketing is too difficult:Though there are many techniques that work better than social media marketing, which are based on ethical rules and avoid common mistakes, but the overall capability projects are not so rare, and the details are ready to learn. Hence social media marketing helps to be innovative, expressive, and helpful.

  • Social Media Marketing gives instant results: It takes sufficient time to get the expected outcome to build online media and a good rapport with a customer. But once the good relationship gets established then it lasts for longer duration.

  • Social Media as just the young: While recent studies indicate that social networking sites like Facebook's user base is around 34-55 years of age. From this you can easily conclude that Age is not a crucial factor for the use of social media and life experience matters most for Social Media Marketing.
  • Social media marketing is new: Certainly the methods are new like Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade but social media marketing is fundamentally concerned about the participating and influencing the direction of your industry and brand. These practices are eternal, but social media has increased the speed and scope of these talks.

09 May 2011

Ad-war



Ad war in cyberspace

Shivani Shinde & Priyanka Joshi / Mumbai May 09, 2011, 0:39 IST


Yahoo remains the leader in digital advertising, but Google is catching up fast
The race for leadership in the digital advertising space is getting fiercer. While Yahoo is still the leader in the display space, Google has stepped on the gas.

The first evidence of Google’s resolve came when the Mountain View-headquartered firm gave out its revenue break-up – something it has never done before. Google said that the contribution from ads — from DoubleClick, Adsense and YouTube – was $2.5 billion. The intention was clear: Google wants to let the world know that it has achieved a critical mass in advertising.

Closer home, the appointment of Shailesh Rao as managing director of the media business for the Asia Pacific region was another indication of Google’s game plan. Add to this the recent launch of its campaign ‘Watch this space’.
The reason for the search giant’s enthusiasm is obvious. The Indian online advertising market went up by around 26 per cent to Rs 993 crore in 2010-2011 compared to the previous year. Total online display advertising market grew 28 per cent to Rs 534 crore.

More importantly, India’s internet user base has touched 80 million, and another 30 million access internet through mobile handsets. The latter is expected to grow as 3G starts gaining acceptance.
With YouTube, Google has demonstrated that it finally has the vehicle to dream big. To drive home the point, Rao says YouTube, which had 55 million hits during last year’s IPL, scored heavily on ad revenues. “There is a difference between knowing about an opportunity and actually seeing it happen. In a span of 30 days, we received sponsorship from seven to eight companies across multiple verticals in India who never thought of investing seriously on display ad. That’s when we realised the magnitude of interest,” explains Rao.

There’s more. Over 36 hours of video is uploaded on YouTube every minute. YouTube has crossed 20 million unique users in India and Google reaches 80 per cent of all internet users in India.

Rao says Google is focused on audience-based buying and targeting display advertisement. “We believe web is much more than just finding the audience and selling. We are trying to help through data that helps advertisers and publishers find the audience based on gender, interest, demographic, behaviour etc.,” he adds. And there are innovations galore. For example, offerings like ‘remarketing’ that allow advertisers and publishers to track a user anywhere.


THE LEADER’S MOVES 

Yahoo doesn’t seem to be overtly concerned about Google’s sudden aggression and says it is focused on growing the digital advertising category further by educating advertisers about the potential. Yahoo launched Fresh Fridays program for advertisers and agencies this year. This is a single day session that usually covers all key marketing and advertising professionals. “We share with them some great case studies, trends etc while encouraging them to leverage this medium to build their brands,” says Arun Tadanki, MD, Yahoo! India.

Digital ad campaigns for Dove, Samsung, Pepsi, Tata DoCoMo, Yatra, Cadburys and Citibank on Yahoo have delivered good results for brands. The Samsung Jet campaign reached out to over three million unique users in just seven hours with very high engagement. Tata DoCoMo reached nine million unique users through Yahoo.

Tadanki says Yahoo is constantly striving to retain its edge. It has already launched a dozen odd ad formats in the display advertising space. For example, its new log-in page ad enables advertisers to bring about their messages as they would with a full-page print ad but with much larger scale, reach and interactivity. “You can show a consumer an ad that lets him play the trailer of a movie (in full screen), post that link to Facebook; read reviews for that movie or even book a ticket for it: all from the ad itself,” informs Tadanki.

While the two giants are slugging it out, experts say that the larger story is to get the bigger chunk of TV advertisement spend. “I think Google is better prepared to garner this share of advertisement,” says Mahesh Murthy, founder Pinstrom — a digital marketing firm.

Data show Google is clearly gaining an edge. According to Comscore, in January 2011, Google sites ranked the top online video viewing destination in India across several metrics. More than 23.5 million viewers watched a total of 785 million videos on Google sites, with viewers averaging 1.7 viewing hours during the month.

But everyone agrees there is enough space for both to co-exist in India. Listen to Rao: the percentage of smartphones in India that allows rich media is still small in number. “But based on our interaction in the market, we will see in four-five years an Android-based smartphone with a price tag of just Rs 5,000.
The battle is therefore expected to be a long-drawn one.

Source: Business Standard 

Free Learning

Evaluation of the Institute's Learning Management System (LMS) is a Complex and Tedious task as the requirements of the four pillars of the Users are varied. Four Pillars are namely
1. Students
2. Faculty
3. Administration staff
4. Director or Head of Business Operation or Owner.


A. The Communication or Front end Tool of LMS
Announcements
Chat
Blog
Discussion
Email
Journal


B. course tools or Material Preparation Tools
1Tasks
2. Group Work
3. Assignments
4. Integration
5. Appointment/Scheduler
6. Calendar


Numerous LMS Vendors are coming up with Exciting Products in the Marketplace namely


Desire2learn
Efrontend
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Blackboard
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Clusty – This unique search engine sorts results into clusters of related information so that it is easier to sort out the relevant from the irrelevant.
Schoolr – Schoolr is a fully-customizable search engine that can be used to search Google, Wikipedia, and other popular sites. It can also be used to translate text, convert units, and cite sources.
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Internet Public Library – The IPL is a free public library for the Internet community. Resources include books, magazines, reference materials, subject collections, a physical library locator, and an “Ask the Librarian” section.
RefDesk – This award-winning, family-friendly website is a great place to find reference materials online. RefDesk also offers one of the best fact checkers on the Internet.
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OpenCourseWare (OCW) Consortium – The OCW Consortium is a collaboration of more than 200 higher education institutions. The Consortium’s website is an excellent place to find free courses and course materials from some of the world’s best colleges and universities.
Lecturefox – Lecturefox is an online directory of free audio, video, and text-based lectures from universities like MIT and Yale.
LearnOutLoud – This Internet catalog contains more than 20,000 free educational materials, including books, videos, audio lectures, and podcasts.
The Online Books Page – The University of Pennsylvania’s Online Books Page is one of the best places to find free unabridged books online. The site lists more than 35,000 books that can be downloaded or viewed at no cost.
The Free Library – Farlex’s Free Library contains more than five million books and articles that can be viewed online for free. The site also allows you to create your own home page with your favorite bookmarks and RSS feeds.
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Class Marker – At ClassMarker, you can create online quizzes that test your knowledge on any subject. 
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ThinkFree – ThinkFree offers Internet-based file sharing and storage