|Ad war in cyberspace|
|Shivani Shinde & Priyanka Joshi / Mumbai May 09, 2011, 0:39 IST|
Yahoo doesn’t seem to be overtly concerned about Google’s sudden aggression and says it is focused on growing the digital advertising category further by educating advertisers about the potential. Yahoo launched Fresh Fridays program for advertisers and agencies this year. This is a single day session that usually covers all key marketing and advertising professionals. “We share with them some great case studies, trends etc while encouraging them to leverage this medium to build their brands,” says Arun Tadanki, MD, Yahoo! India.