Skip to main content

Web traffic Explosion


The Trinity:    Blog...website....Social media


It is essential for every organization to look for latest ideas and impel extra traffic via all existing social media feeds. Still many companies overlook some simple techniques which could be responsible to increase conversion rates for the traffic they already have. Hence I am sharing few strategies which would lead to an increase in conversion rates and income from social media channels and lift them above rivals and assist them to stay there.

Know your client:


Organization should always act according to customer behavior and for that purpose they should exhibit relevant campaigns, offers and contents according to their customer’s preference on their website. Keep an eye on what they search and what they look at, not just what they purchase. Also it has been observed that the vendors who promote their product according to brand preferences see a tremendous growth in their business.

Informative online content:


Contents on our website should imitate recent events or other aspects, such as informing abroad clients about discount in international shipping because that can help to influence them to buy a product. Your webpage should be informative and at the same time it should be relevant too. Relevance includes adjusting site content to reflect where a consumer comes from. It is possible that the customer may come from social networking sites like twitter or a Google group. Hence according to their sources of arrival their buying habits may or may not be different. You should use analytics to know more about their buying habits to take a decision.

Importance of offline data:


It is a responsibility of a firm to accumulate a lot of information about their customers. For example, managers of Tractor Company know that people prefers local brand rather than a foreign brand. On many occasion, the brand preference changes from region to region or one state to another. Hence it is always desirable to use geographical information to target online traffic.
If Mumbai customers prefer Nike to Adidas, highlight Nike to online traffic from Mumbai. The results will be improved conversion rates and higher average order values.


Continuous Push:

People who joined or visit your webpage from other channels like Twitter or Facebook will convert as your eternal customer only if you would able to inform or message them continuously about your new services and offerings. For example if you declared an offer such as “facebook fans receive 15% discount” then it should be mentioned not only on the landing page but also on each page that the visitor sees until they sign out. In short your prime motto should be to catch the consumer’s attention in the first place through a continuous push.



Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

MARKET LINKAGES
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…