28 July 2011


Digital Marketing is the key for Entrepreneurs

Entrepreneurship is all about creating Value.
Be it Product or service whats Crucial for any Business Organization is to have a blend of or Unique way to have combination of His/Her own Expertise to the need of the Marketplace.

With an amazing figure of 750 million mobile users & more than 100 million internet users only in India with expected growth rate of more than 200% for next 5 years, the scope of digital marketing is very bright in India. This is why Entrepreneurs must grab the opportunity.
Bottom line is digital marketing & social media is no longer something that you'd like to have for your business... It's now a MUST.

Why Entrepreneurs must adapt to Digital Marketing ??
It is important to know just the influence it can have for your business in generating a larger consumer base. The processes involved in web marketing are a bit different than that of traditional marketing, but offer a much stronger approach. The actual impact web marketing campaign can have for a small business is well above that of traditional marketing, allowing small businesses to target the most consumers with ease and great management of the venture.

In the beginning entrepreneurs may not afford to use the traditional channels of marketing. But still they can achieve their marketing objectives through an effective Digital marketing strategy as it is the most cost effective medium.

Digital marketing tools to promote your venture.
Very first goal for entrepreneurs is to reach out to the world. Let the people know about your venture.

Websites : your online presence plays a critical role in your success. Very few of your potential clients will visit your office. All of them will visit your websites. A well designed website can help you to turn visitors into customers.
Web sites give the first impression about you. You just need to identify the needs of the consumers.

Social media : Social mediums like Facebook twitter LinkedIn and YouTube have become immensely popular and you must utilize it to your benefit. It provides you a platform to interact with people, to announce your products and services. It hardly takes 20 minutes to create a facebook page for your venture. This will help you in engaging with your customers. Social media also provides the platform for PR activities.

Blogs : Another way to promote yourself is through blogs. Blogging has emerged as one of the best marketing tool on the web. From the ease of creating to the convenience of interacting with possible customers and clients, blogging has given a new way for the marketers to do what they do – Promote!
Writing blogs on various sites can help in building reputation for yourself as well as for your business. Let people know about your opinions. Also it is a good way to increase the traffic to your site. Blog Is Your Press.

Business Directories : It’s important to list your business in local business directories as many directories are popular in specific regions and users use these business directories to find local merchants with the intent of buying offline or online. There are number of business directories on internet, just go there and register your company or products/services. This will help you to increase visibility for your company. Listing your business will often bring increased targeted traffic to your website and help in the overall search engine ranking of your site.
Other than these mediums there are many effective ways to promote your business such as Mobile marketing, emails and pay per click ads, just see which suits you better.
Now the big question is FROM WHERE DO I START ?

DO your strategy.
Where are we? Where we want to be? How do we get there?
Answering these simple questions will help you to begin with building a strategy for your business.

Choose your tools
Identify your objectives and choose appropriate tools.
The businesses that do NOT include digital marketing as a main strategy in their business will frankly be out of business in the next 3-5 years. If you have not started already, now is the time to focus on the web.


Are Indian B-schools in a bubble as some project about American higher education? 
 Schumpeter in his recent article in entitled “The latest bubble?” in the Economist, argues that American higher education bubble is already beginning to burst. Specifically, for business schools he concludes “Middle-ranking schools are seeing a significant drop in demand, which they have masked by taking weaker candidates, but which will eventually force them to start cutting back.” He also cites Peter Thiel, co-founder of PayPal who “believes that higher education fills all the criteria for a bubble: tuition costs are too high, debt loads are too onerous, and there is mounting evidence that the rewards are over-rated.”

With more than 3,000 B-schools, India has three-times the number of B-schools as compared to the US. This difference becomes stark considering that the size of the Indian economy is one-tenth of the US economy. The end result is poor quality of education, oversupply of MBA graduates which in turn increases unemployability and underemployability among graduates.

    The Process in MBA colleges ?
    First and foremost  is to create awareness about theory and practices of management. Then the students are made to choose their disciplines be it marketing, HR, Finance, systems etc., this awareness is adequate to build the basic competency - elementary management skills.
    Competency has three components -
     Fundamentals the theoretical know how about Management Frame-work, 
    Experience which reinforces the theory by providing an opportunity to experiment with the theory and finally and most critical, situation specific adaption of performance style, which is the end result of the first two components. 

A recent article notes that according to All India Council for Technical Education (AICTE), last year nearly 60,000, or 30 per cent of the approved 200,000 management seats, remained vacant. Also, the number of applications coming in for the Common Admission Test (CAT) for MBA entrance have decreased from 260,000 to 200,000 in the last three years.

This clearly indicates that Indian B-schools are in a bubble. Except top-100 institutions, most will suffer from bursting of this bubble which is characterized by irrational exuberance, oversupply and poor quality.

Interestingly, China is witnessing a boom in B-schools. The reason being that they caught on to the management education quite late and at the same time the size and growth of the economy is able to absorb MBA graduates. For example, there are nearly 230 B-schools offering MBA in China in 2010 while there are more than 3,000 B-schools in India.

Bubbles have a long history of existence around the world and they inevitably bust with severe damage to individuals, society and economy (remember dot-com bubble? housing bubble?). It’s time we collectively make our best effort to reduce the damage from the Indian B-schools bubble. Institutions have to start questioning if they are contributing to expanding the B-school bubble or containing it?

Ref: http://www.dreducation.com/

09 July 2011

Google Plus....whats news and whats more to come...

Google Plus....whats news and whats more to come... for institute of digital marketingGoogle Plus is here.

Some say it is the Facebook killer, an answer to the mighty Facebook and what not, despite being still in its early days, it has managed to create quite a buzz.

Let`s take a look at what Google + has in store for all of us, whats new and whats different.

This is called the Google Plus project because Google wants users to know that it is adding a social layer to ALL Google products (search, photos, YouTube, etc.) rather than creating a stand-alone social application like Facebook.
One of the main Google Plus features lets users categorize their connections into "circles" -- such as business contacts, friends and family -- and share different information with each circle, as in real life.
Facebook attempted to do this with lists, but the process there is time-consuming and burdensome. Google Plus circles are easier to create and use. Unlike Facebook, you don't have to accept all "friends" into one large network and share information that at times may be irrelevant to many of them.
You also can create niche circles for specific purposes -- a "Media" circle to connect with the press, for instance, or an "Industry" circle to share information that will help establish your organization's reputation as a thought leader in your field.
One interesting feature is the "sparks" feature which extends that mission of searching information using Google search engine to Google Plus. Sparks make it easy for people to find interesting information to share with their circles.
Sparks also filter information, providing you relevant content about your interests. Its location within Google Plus and its ease of sharing encourages users to share information with relevant circles. An example may be an organization,uses this Sparks feature to find new information on Google Plus and then starts an informative conversation about how that news or information affects its business or the industry altogether.
The "hangouts" feature of Google Plus allows you to video chat with up to 10 people at once. Unlike Facebook's new video chat feature, which requires you to initiate a call, Google Plus lets you tell specific people (or entire circles) you are "hanging out" and invite them to join you for a face-to-face chat. Hangouts also foster group video chats, and therefore collaboration.

Google Plus is an exciting project -- one that is clearly just beginning. For marketers, this provides a fresh opportunity to have relevant conversations with your brand activists.