This new Book that has hit the stands The Digital Innovation Playbook: Creating a Transformative Customer Experience,
emphasis is given on "Listening"The trick is How to Listen to the Customer when on Digital Platform. Easy said than done. we can have all the User Experiences and Analytics done but all those are the aftermaths.
The Author is enumerating just to follow the Successful Business Strategies of the Global Leaders coupled to his Insights and wisdom, Results are easy to get in minimal time tells the Author.
A very good success story mentioned in the book he Digital Innovation Playbook is of SPIGIT. They harness the wisdom of crowds to capture the best ideas amid the digital noise. Using a variety of techniques to create social triggers, including analytics, game theory, behavioral economics, and other tools, they help companies identify relevant content, and essentially include the customer in t…