28 September 2011

The Digital Innovation Playbook -Nicholas Webb

How to ensure Success and Growth on our digital media platform?

This new Book that has hit the stands  The Digital Innovation Playbook: Creating a Transformative Customer Experience,

emphasis is given on "Listening" The trick is How to Listen to the Customer when on Digital Platform. Easy said than done. we can have all the User Experiences and Analytics done but all those are the aftermaths.

 The Author is enumerating just to follow the Successful Business Strategies of the Global Leaders coupled to his Insights and  wisdom, Results are easy to get in minimal time tells the Author.

A very good success story mentioned in the book he Digital Innovation Playbook is of SPIGIT.  They harness the wisdom of crowds to capture the best ideas amid the digital noise. Using a variety of techniques to create social triggers, including analytics, game theory, behavioral economics, and other tools, they help companies identify relevant content, and essentially include the customer in their internal discussions. 

Whats important are we present there to Listen to them. also what the Author tells its Our Learning at Others Cost. (Imitate-Listen-Adapt)

So the Question comes to our Minds is what innovators do ???

  Innovators just  listen…all the time...Continually they have got the knack of  how to listen to customers.
They have the Ability...the Patience and all the necessary skills coupled with the Tools.

lastly   “It’s not frequency and loudness that wins the innovation race; it’s relevance to your innovation platform that matters.”
The Digital Innovation Playbook can help you master the art of authentic conversation and concludes with an innovation game plan and an online training module. Quick Response codes in each chapter give you immediate access to online components, videos, and webinars.
It’s not too late to create a genuine digital culture and become a true digital enterprise.

24 September 2011

Future of Digital Marketing Education

Business depends upon effectual marketing for its success. Digital marketing a new concept requires expertise to develop this(marketing) skill in the best possible manner. Many institutes are  Launched/launching helpful learning courses in digital selling. These courses not only educate students but are also open for the professionals who seek information and knowledge about digital media working. 

When we talk about digital promotion, it seems an easy job. But if you look into it, this requires lot of knowledge and Learning To maximise the value and ensure Continual Growth in Business be it a Product or Service Benefit of emerging technologies in digital marketing awareness is must.  

Digital world is thrash pit of dotcom and e-commerce; SMS, MMS, e-mail, social networking sites, and blogs are common marketing tools. If you are into business or in marketing profession it is essential to comprehend them most effectively.  For instance, creating website is not enough to generate  Business it require traffic or ranking in search engine, until, it has traffic and Conversion by way of virtual links and keywords.  

The mantra to be successful in this challenging job is to get education and proper training. Practical platforms also offer good knowledge with many winning examples. 

Institute for digital marketing offer courses to professionals and students and provide fair idea and knowledge about the technology. Here you learn every technicality of digital world and its future prospects. Basic online training is free

It does not cost huge to the companies to reach to their customers through digital media , Better to enhance this excellence by exploiting the best of  tools  organize & Enhance their digital wisdom.   

In virtual merchandise, knowing your customer is most important. Tools of digital marketing are best to acknowledge future clients and restore previous ones. Blogs, chatting rooms, SMS or social networking site, support in getting an edge over them. Creating digital network is not hard but to retain it for long term  needs Learning and Constant Upgradation so one can either choose to Learn it by themselves or Hire Experts to do it, but cannot afford to miss it to Grow and Stay ahead in Business.