19 October 2011

Effective Digital-Channels


  • Search Engine Marketing:
  • Though a costly affair but one can start making their presence felt in the virtual world. One has to balance between the amount to be spent for online promotion v/s the results they will be getting out of it. so far Google, Yahoo and Bing are the leaders for SEM.
  • SEO: The process to use various methods to improve a web site’s ranking in the organic results of search engines to attract more visitors to website. It’s a lengthy process and involves optimization of website content, structural changes in website and link building.
  • PPC: It is the process to bid for keywords for placement in sponsored listing of search engines to attract more visitors to website. It involves keyword research, creating textual ads, bidding for keywords and optimizing ad copy and landing page for good quality score.
  • Contextual Advertising: It is form of targeted advertising that relates directly to the content of the webpage on which it is served that is ads are in context with the webpage on which it’s served.
  • Newsletter: The process of collecting email addresses of users who opt-in to get relevant information or update on certain topics.
  • Email Marketing: Sending promotion email to already build list of users interested in receiving promotional emails.
  • Affiliate Marketing :  The revenue sharing model between online publishers and advertisers where publisher promote a business in exchange for either a percentage of the sales or a specified amount for each lead generated.
  • Display Advertising is a textual or graphical advertising on the web that appears next to content on web pages or web services in the form of Static Banner, Flash Ads, Floating units, Interactive Ads, Pop-up/under, Video Ads etc.
  • Social Media Marketing (SMM)It is an online marketing strategy based on utilization of online social media sites like Twitter, Facebook, YouTube, Digg, Flickr for the purpose of generating interest and excitement in a product or service, direct marketing and sales promotion.

Pinterest, Facebook, G+, Linkedin etc

  • Online Public Relations (ePR)The process of generating buzz about product/service on news portal and aggregators using the tactics of submitting press releases to PR sites who syndicate them to various outlets and other methods.
  • Viral MarketingIt’s a marketing strategy that encourages people to pass along a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
  • Mobile Marketing: It is a promotional activity designed for marketing on or with a mobile device and can use web display, text messaging (SMS), paid search, voice ads, video ads, in-games/applications etc.

Video-Blogging and Marketing:

Research has proved that Video marketing is far more effective and result-oriented than any other form of online advertising. Audio-visual retention is far more time effective and leaves a lasting impact in the Hearts and Minds of viewers




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