Skip to main content

Effective Digital-Channels

  • Search Engine Marketing:
  • Though a costly affair but one can start making their presence felt in the virtual world. One has to balance between the amount to be spent for online promotion v/s the results they will be getting out of it. so far Google, Yahoo and Bing are the leaders for SEM.
  • SEO: The process to use various methods to improve a web site’s ranking in the organic results of search engines to attract more visitors to website. It’s a lengthy process and involves optimization of website content, structural changes in website and link building.
  • PPC: It is the process to bid for keywords for placement in sponsored listing of search engines to attract more visitors to website. It involves keyword research, creating textual ads, bidding for keywords and optimizing ad copy and landing page for good quality score.
  • Contextual Advertising: It is form of targeted advertising that relates directly to the content of the webpage on which it is served that is ads are in context with the webpage on which it’s served.
  • Newsletter: The process of collecting email addresses of users who opt-in to get relevant information or update on certain topics.
  • Email Marketing: Sending promotion email to already build list of users interested in receiving promotional emails.
  • Affiliate Marketing :  The revenue sharing model between online publishers and advertisers where publisher promote a business in exchange for either a percentage of the sales or a specified amount for each lead generated.
  • Display Advertising is a textual or graphical advertising on the web that appears next to content on web pages or web services in the form of Static Banner, Flash Ads, Floating units, Interactive Ads, Pop-up/under, Video Ads etc.
  • Social Media Marketing (SMM)It is an online marketing strategy based on utilization of online social media sites like Twitter, Facebook, YouTube, Digg, Flickr for the purpose of generating interest and excitement in a product or service, direct marketing and sales promotion.

Pinterest, Facebook, G+, Linkedin etc

  • Online Public Relations (ePR)The process of generating buzz about product/service on news portal and aggregators using the tactics of submitting press releases to PR sites who syndicate them to various outlets and other methods.
  • Viral MarketingIt’s a marketing strategy that encourages people to pass along a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
  • Mobile Marketing: It is a promotional activity designed for marketing on or with a mobile device and can use web display, text messaging (SMS), paid search, voice ads, video ads, in-games/applications etc.

Video-Blogging and Marketing:

Research has proved that Video marketing is far more effective and result-oriented than any other form of online advertising. Audio-visual retention is far more time effective and leaves a lasting impact in the Hearts and Minds of viewers

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…