21 November 2011

Timing is Crucial in the Virtual World

Internet Marketing Experts are struggling with the notion as to when to Hit with the news they intend to declare to their Fans, Customers, Friends etc.


for some it has to be early Monday morning others say people tend to be busy early morning as they have enough work load.
Fridays is avoided as again people are in weekend mood so they do not pay any attention to it.


Smart ones think of sending it on Wednesday afternoon thinking its a balance of median wee time.


Numerous Theories are flooded in the Virtual world each trying to prove his point and giving Justification for the same.


Some of the key things that need consideration are
Categorizing Your Target market into various class of people, Your experience about them, Country, Class of people, Gender, Age group whether Business, Professionals, Students etc.


what are the best days and times to Tweet, update blog, send email(s), update Facebook pages or personal postings etc.

  • When should you be sending your emails
  • When is the best time to publish blog posts

  • How frequently should we update your Facebook status?
  • for some its daily for others its once a week.

  • When is the best time to post new tweets
Generally some people prefer bad news should be released at 4pm on a Friday afternoon so that no will notice it ever and one gets sadistic feeling of declaring/publishing it.
You do this to ensure it appears in the Saturday news when no one is paying attention. You never sent anything of value out over the weekend with the understanding that

Effective Landing pages

When we envisage the Marketing funnel for Business activity right from  Identifying the Target Group , Market o Lead generation and then stages for Conversion, our sole Objective is to get the visitors to do what WE want them to do.so when the Conversion is not happening the Source can be the Landing page.

1. Generic, confusing Weak Headline
Online Visitor on Arrival of your landing page should feel at home yet be Curious and Excited  headline, which tells them that they have come to the right place and that doing business with you will be beneficial to them. The headline is what is going to get the visitors to read on. You only have three seconds to catch their attention before they leave your website. If the headline is unclear or lacks a benefit, most visitors will leave your website instantly.

2. Get Related-Enhance Your Trust
Human Beings are skeptical in general, we tend to be cautious and move slowly gradually at first instance. Trust word does not exist in the mind of online customer but Hoe effectively and efficiently we get related is the Secret, our number one priority is to build that trust, so make sure you include customer testimonials, guarantee satisfaction and offer a good return policy. This will help you build that trust that you need to convert your visitors.

3.  Call to Action...Designed & Execution.
How can you expect your visitors to know what to do next if you don't tell them? This may lead them to leave your website. I would suggest that you have a call to action on every page they view so they know what to do next.

4. Offer Chinese Buffet not Indian.
customers don't want options, they just want things to be simple for them. Having options can actually overwhelm your potential customers, which causes them to take no action at all. I would recommend that you only have one option for them, which will eliminate them being overwhelmed. Having two options (e.g. two different packages of a product/service) is acceptable, but avoid any more options.

5.  Visitors Don't Scroll Down The Page
 put the most important benefits and your call to action right at the top of the page so they know what you're offering and what they need to do next.

6. Conversion....not Confusion
The purpose of a landing page is to convert your visitors into customers. So why do you put links on your landing page to distract them? Get rid of those links, no leaks are allowed. Have them focus on one thing only, and that is to get them converted.

7. ZERO Moment of Truth.....The Sales Copy is Difficult to Read
our sales copy needs to be  clear and easy to read. Use bulleted/numbered lists, subheadings, short paragraphs and bold phrases throughout your sales copy.
Finally, the key to continuously increasing your conversion rate on your landing page is to always keep testing.  Never stop tweaking your landing page as there are always ways to improve your landing page and increase your conversion rate. The moment you stop testing/experimenting is the moment when you stop your business' future growth.

03 November 2011

Who calls the Shots On Web.??


Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. (Incredibly, Google controls 46% of all online spending.)
One thing to note, says Herman: "With Facebook only now starting to monetize their platform, you can start to see how big an impact they could have on the dominance of the digital advertising landscape."


Source: BusinessInsider.com

The decline of the West



Ten years ago, America had Steve Jobs, Bob Hope and Johnny Cash. Now
it has no Jobs, no Hope and no Cash. Or so the joke goes.
Only, it’s no joke. The line is pretty close to reality in the US. The
less said about Europe the better. Both the US and Europe are in
decline. I was asked by a business channel in 2008 about recovery in
the US. I mentioned 40 quarters and after that I was never invited for
another discussion.

Recently, another media person asked me the same question and I
answered 80 quarters. He was shocked since he was told some “sprouts”
of recovery had been seen in the American economy.

It is important to recognise that the dominance of the West has been
there only for last 200-and-odd years. According to Angus Maddison’s
pioneering OECD study, India and China had nearly 50 percent of global
GDP as late as the 1820s.   Hence India and China are not emerging or
rising powers. They are retrieving their original position.

The dollar is having a rollercoaster ride at present.

In 1990, the share of the G-7 in world GDP (on a purchasing power
parity basis) was 51 percent and that of emerging markets 36 percent.
But in 2011,  it is the reverse. So the dominant west is a myth.

Similarly, the crisis. It is a US-Europe crisis and not a global one.
The two wars – which were essentially European wars – were made out to
be world wars with one English leader commenting that ‘we will fight
the Germans to the last Indian’.

In this economic scenario, countries like India are made to feel as if
they are in a crisis. Since the West says there’s a crisis, we swallow
it hook, line and sinker.

But it isn’t so. At no point of time in the last 20 years has foreign
investment – direct and portfolio – exceeded 10 percent of our
domestic investment. Our growth is due to our domestic savings which
is again predominately household savings. Our housewives require
awards for our growth not any western fund manager.

The crisis faced by the West is primarily because it has forgotten a
six-letter word called ‘saving’ which, again, is the result of
forgetting another six letter word called “family”. The West has
nationalised families over the last 60 years. Old age, ill health,
single motherhood – everything is the responsibility of the state.

When family is a “burden” and children an “encumbrance,” society goes
for a toss. Household savings have been negative in the US for long.
The total debt to GDP ratio is as high as 400 percent in many
countries, including UK. Not only that, the West is facing a severe
demographic crisis. The population of Europe during the First World
War was nearly 25 percent and today it is around 11 percent and
expected to become 3 percent in another 20 years. Europe will
disappear from the world map unless migrants from Africa and Asia take
it over.

The demographic crisis impacts the West in other ways. Social security
goes for a toss since people are living longer and not many from below
contribute to their pensions through taxes. So the nationalisation of
families becomes a burden on the state.

European work culture has become worse with even our own Tata
complaining about the work ethic of British managers. In France and
Italy, the weekend starts on Friday morning itself. The population has
become lazy and state-dependent.

In the UK, the situation is worse with drunkenness becoming a common
problem. Parents do not have control over children and the Chief Rabbi
of the United Hebrew Congregation in London  said: “There are all
signs of arteriosclerosis of a culture and a civilisation grown old.
Me has taken precedence over We and pleasure today over viability
tomorrow.” (The Times: 8 September ).

Married couples make up less than half (45 percent) of all households
in the US, say recent data from the Census Bureau. Also there is a
huge growth in unmarried couples and single parent families (mostly
poor, black women). Society has become dysfunctional or disorganised
in the West. The government is trying to be organised.

In India, society is organised and government disorganised. Because of
disorganised society in the West the state has to take care of
families. The market crash is essentially due to the adoption of a
model where there is consumption with borrowings and no savings. How
long will Asian savings be able to sustain the western spending binge?

According to a recent report in The Wall Street Journal (10 October
2011), nearly half of US households receive government benefits like
food stamps, subsidised housing, cash welfare or  Medicare or Medicaid
(the federal-state health care programmes for the poor) or social
security.

The US is also a stock market economy where half the households are
investors and they have been hit hard by bank and corporate failures.
Even now less than 5 percent of our household financial savings goes
to the stock market. Same in China and Japan.

Declining empires are dangerous. They will try to peddle their failed
models to us and we will swallow it since colonial genes are very much
present here. You will find more Indians heading global corporations
since India is a very large market and one way to capture it is to
make Indian sepoys work for it.

A declining West is best for the rest and also for the West, which
needs to rethink its failed models and rework its priorities. For the
rest—like us—the fact that the West has failed will be accepted by us
only after some western scholars tell us the same. Till then we will
try to imitate them and create more dysfunctional families.

We need to recognise that Big Government and Big Business are twin
dangers for average citizens. India faces both and they are two asuras
we need to guard against. The Leftists in the National Advisory
Council want all families to be nationalised and governed by a Big
State and reform marketers of the CII variety want Big Business to
flourish under crony capitalism. Beware of the twin evils since both
look upon India as a charity house or as a market and not as an
ancient civilisation.

R.VAIDYANATHAN
PROFESSOR OF FINANCE
INDIAN INSTITUTE OF MANAGEMENT
BANNERGHATTA ROAD
BANGALORE

Source: http://www.firstpost.com/world/why-the-decline-of-the-west-is-best-for-us-and-them-104882.html#en