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Showing posts from May, 2012

Prioritizing Your Digital Channels

An Individual often gets confused What to use...when to use and How to for promoting their Products and Services on web.....
Some of the digital channels are given below. Though its not the entire list but some major channels are being covered.

·         Blogging ·         Micro blogging ·         Search engine optimization  ·         Social network participation ( G+, Face book, LinkedIn) ·         Email marketing ·         Social media monitoring & outreach ·         Pay per click  ·         Blogger relations ·         Video marketing  ·         Social media advertising  ·         Online/digital public relations ·         Affiliate marketing  ·         Corporate web site  ·         Viral marketing  ·         Free content (eBooks, white papers,Research reports, Downloads etc) ·         Online communities/forums  ·         Branded micro sites  ·         Webinars ·         Podcasts
How to select:

Using SOCIAL-MEDIA for Products & Services promotion

Social-media has captured the Hearts and Brains of the masses by grabbing no 1 Position in Online World Today.


Find a good place to showcase their products, services and web sites for free online world is a dream for everyone - Facebook made it a reality. With nearing a billion Facebook users and thousands of online communities to choose from, Facebook has brought many potential customers closer to you.

Did You ever THINK....How can Facebook,G+, Linkedin ,Twitter  help us in internet marketing. 
Marketing is much more than just create a profile on Facebook. Keeping your fans engaged is key. Do not sign, but are they want to be part of the community. In this article I will tell you about how to use Facebook means to increase their customer base, as well as keep the ones you have!

Can You afford not to have your presence on Facebook,G+, Linkedin ,Twitter ???
 by creating a profile for yourself or your business, you can create your identity. It will take you a long way in developing relations…

Enhancing the effectiveness of email Marketing

With the advancement of new CRM packages and mass mailing software's now one is able to ascertain the reliability of their email campaigns, the replies sent to email address actually go to an inbox somewhere... they just aren't acted upon, most of the time.

while we can come to know How many of them actually opened it but Readers acting on it is still a Challenge in itself. Be it sending regular Newsletter or PR Notes or Event, anything else.
First and foremost we all miss out on to find 

1. whether the email ids of subscribers that we have are from our Target market?
2. Do they need our Info/Product/ Service at that time?
3. Is the email subject and content good enough coupled with call-to-Action for the reader?


It stands to reason that if you are emailing subscribers, your subscribers should be able to do the same in return. If someone replies to your email shouldn't you have the ability to act on their: request for more information, sales inquiry or customer service issue? It…

Digital marketing – Pull versus Push

Two different forms of digital marketing exist.

Pull digital marketing in which the consumer must actively seek the marketing content often via web searches via Social-media or a search engine or the recipient has given permission to received content that is sends to the consumer by emailtext message and web feed

Websites, blogs and streaming media (audio and video) are also examples of pull digital marketing. In each of these users have to link to the website to view the content.  internet marketing technologies (search engine optimization) has been proved as the most effective tool to attract the Target consumer from a specific demographic.

secondly paid versions of SEM i.e Search engine marketing Techniques too have proved to be useful albeit a costly affair yet its still PULL Strategy.

Push digital marketing technologies involve both the marketer that send a message without consent of recipients. Such as display advertising on websites and news blogs. Emailtext messaging and web…

M&A in Digital Marketing

Ybrant Digital  acquiring US-based content Company
 Hyderabad-based digital marketing company Ybrant Digital Acquired a US-based content company in an all-cash deal.
  It is one of the largest content players in the digital market space. 
Ybrant Digital CEO and Chairman Suresh Reddy told media people.

Whats important out here is the Process of Indian companies buying out Foreign Counter parts
 in the similar Business line for Expansion and Foreign Giants looking for Indians to buy out has been initiated

Publicis Groupe acquires India's Indigo Consulting

Global communications giant Publicis Groupe has acquired Indigo Consulting, 
one of the leading digital marketing and web development agencies in India, While Indigo will 
operate as a unit within the Leo Burnett Group in India and will retain its name, its founder, 
Vikas Tandon, will remain as MD and would report to Arvind Sharma, chairman of Leo Burnett for the Indian Subcontinent,

similar symbiotic Merger has happened with I-prospect and …

Blogging for Growth

Why Blog ?
Its Easy, Most Effective, Almost Free
Blog arrived as a Big respite for enthusiast who were bogged down with the Technical challenge(s) of not knowing the know-how of uploading their Ideas, views,opinions about a particular topic and impediments of putting forth their views, Opinions, Ideas to visitors online.

The Opportunity:As days passed Technology made Blogs very much user friendly, Blogs took away all the significance and fear that came in the non technical Groups of people. It was a Boon that was simple yet effective for Virtual sharing and Communication.

Any lay men with minimal knowledge was able to set up his/her Blog.

The Problem:There are millions of blogs out there that covering thousands of varied topics—e.g. Marketing , that is, the marketing of blogs—and blogs about Web marketing strategy using blogs. Its difficult and yet challenging at times to find and locate the Best Blog article from the wired maze of  numerous online blogs  

Blogs are now maturing, moving up …