04 May 2012

M&A in Digital Marketing

Ybrant Digital  acquiring US-based content Company
 Hyderabad-based digital marketing company Ybrant Digital Acquired a US-based content company in an all-cash deal.
  It is one of the largest content players in the digital market space. 
Ybrant Digital CEO and Chairman Suresh Reddy told media people.

Whats important out here is the Process of Indian companies buying out Foreign Counter parts
 in the similar Business line for Expansion and Foreign Giants looking for Indians to buy out has been initiated

Publicis Groupe acquires India's Indigo Consulting

Global communications giant Publicis Groupe has acquired Indigo Consulting, 
one of the leading digital marketing and web development agencies in India, While Indigo will 
operate as a unit within the Leo Burnett Group in India and will retain its name, its founder, 
Vikas Tandon, will remain as MD and would report to Arvind Sharma, chairman of Leo Burnett for the Indian Subcontinent,

similar symbiotic Merger has happened with I-prospect and Communicate 2.

In the days to come we will see numerous such News in the Internet and Mobile space