Websites, blogs and streaming media (audio and video) are also examples of pull digital marketing. In each of these users have to link to the website to view the content. internet marketing technologies (search engine optimization) has been proved as the most effective tool to attract the Target consumer from a specific demographic.
secondly paid versions of SEM i.e Search engine marketing Techniques too have proved to be useful albeit a costly affair yet its still PULL Strategy.
Push technologies can deliver content immediately as it becomes available and is better targeted to its consumer demographic, although audiences are often smaller, and the cost for creation and distribution is higher.
Push Strategies are Volume based and the Hit ratio is poor however most people adopt it owing to its ease.