28 June 2012

Ignite your Website


Let us be absolutely Clear and authentic that the very purpose of we having the website is to make us Grow....either by no of people visiting it ... Knowledge and some basic skills surely helps to have Traffic and make us grow in Business(Products/services)  through our websites.


One can consider it Absurd or  coupled with numerous challenges but just keep your Head open to some of the Ideas that I am sharing here. Just have a look on the right side of  any blog, then you will see ads and billboards, and when someone clicks a purchase through these links the owner of Blog earns some money, which is a basic site monetization. When you click on ads and I earn money, it sounds cool, but it is not easy, but if you do what you know you will not only be able to earn some money, but you will also be able to boost your SEO efforts and reach new heights s organic traffic, let's see how you can achieve.


So what is the basis of monetization with affiliate and AdSense, you need links to your site, link to other Web sites, right? This is a hook ... Still Not Getting It? OK, a link to another Web site if you do it correctly, the connection to the very popular and most important, relevant sites. In some cases, even your website appears on the web pages that refer to it, which usually happens when a new branch or branches, so that your website is equipped with this you get a nice link to your website. It all adds to your profits and traffic.


The bottom line is, affiliate marketing, and various types of advertising on the Internet can have great benefits, but if you are not careful, it could have negative effects in the sense that Google do not look too kindly on paid links, but ultimately, this may the affect the Page Rank is not important, but it will not affect your ranking in SERP.


AdSense is a great way to get some very targeted links to get from your website, but the need to write specific contributions that the right kind of advertising attracts achieve. If you're doing wrong, that the ads I can not matter that your website can hurt.


My personal favorite is affiliate marketing, how to choose what type of products and services that have to your blog or website so that you can basically choose who you link. Even here monetization ratio and SEO work for you, you have a good SEO plan that it should clearly what you want to achieve with a certain type of monetization.


The basic things that you select monetization strategy for your blog or website:


The most important thing you have in mind is and how you expect your visitors to your blog. We have all advanced advertising blindness, so most people just ignore the ads on his blog. The only way to get noticed, advertising, when I was looking for something specific, so that most users, so what is that something specific. Considering my blog, you will see that all the ads a bit of nature from my blog, I have a banner for SEO services, two banners for web hosting, E-mail auto-responder Chimp is a very important tool for internet marketing and web banner for the success and my personal toolbar.


The next step is to consider what is on your blog or Web site design, as appropriate, text ads, image ads, like banners. One must take into account the overall look of your site and how these ads fit into the picture.


The last part has to be considered is what your SEO efforts to influence on the way. You can improve your SEO efforts on links from relevant and popular websites, you the money types that are broadly in line with your overall SEO efforts must be used. Also, what the benefits are few ads on your blog except that it brings what.


What you should focus on how users and their communities, always aim for something that will be useful to offer to visitors. You will never support me banner for improper material e.g. Casino and Forex. You also need to consider location, but falls below the relevant ads in its design. In the end, you probably have to experiment a little to see what is best for your blog. If you try your SEO plan, the best content, services and products for your visitors to make sure you will at some point the right combination to get more income, more traffic and better  position on the search Engines.

22 June 2012

Is Your Organization Cyber Smart?.....by Bill Damare

The next attack on the U.S. may be launched from a personal computer or laptop. Although the attack itself would bear little resemblance to the attack on Pearl Harbor, the effects of a digital assault could be devastating. Within just a few minutes, air traffic control systems, power stations, hospitals and refineries would grind to a halt. Colossal gridlock would trap millions in dark, powerless cities. As water and food supplies become affected, civil unrest will follow. Defense Secretary Leon Panetta has stated that the effects of an all-out cyber assault on society would be catastrophic. The FBI's top cyber cop Shawn Henry said in a March interview that companies are taking heavy risks by operating vulnerable networks.
Former White House National Security adviser Richard Clarke once wrote, "[It] is the public, the civilian population of the United States and the privately owned corporations that own and run our key national systems that are likely to suffer in a cyber-war." Cofer Black, former director of the Central Intelligence Agency's Counterterrorist Center, recently warned in his keynote speech at the Black Hat Conference that cyber attacks are imminent and will escalate.
Just as no one could have predicted the attack on Pearl Harbor, one can only speculate when and where a cyber attack will take place. According to the 2012 Bloomberg Government study titled "The Price of Cybersecurity: Big Investments, Small Improvements," most organizations are likely unprepared for a cyber attack. The study suggests companies should spend nine times more on securing computer networks to prevent an attack. So how can organizations safeguard themselves from cyber assault? More specifically, what can learning leaders do?
1. Be prepared.
Since training is an organization's first line of defense and budgets are tight, learning leaders should plan for adoption. They need to assess the organization's current and desired states. Moreover, they need to understand the organization's best practices, unique challenges, distinct goals, culture and methodologies. This will establish a road map to measurable results.
2. Provide the right training.
Armed with the roadmap and the right tools to measure progress toward the desired end-state, learning leaders should implement a learning program that will provide their organization with the knowledge and skills to develop and implement a cyber- security strategy. Most training programs in the market miss the mark; they are either too broad or too technical. Look for training in information assurance and cyber security fundamentals; information assurance risk management; and business continuity and disaster recovery planning. These areas will give teams a common vocabulary and an understanding of concepts they can integrate into their requirements and procurement decisions and use to develop strategies and manage risks, not to mention to ensure the appropriate delivery of content is supported and validated. Apart from training courses, consider practice and process improvement, methodology and standards development and the establishment of centers of excellence.
Learning leaders should be prepared for what's next. Who has the luxury of time to wait for disaster to strike? Relying on technology solutions to restrict access hasn't prevented recent digital attacks, losses and breaches, but changing how people think and work will.
Exposed to ever greater risks of information losses, organizations need foundational security training at all levels to improve how they protect their information and networks. Coupling this training with processes and technologies that have considered the security of individual and organizational resources will help organizations design and support a more secure workplace.
[About the Author: Bill Damare is vice president of government markets for ESI International, a project management and contract management training company.]

07 June 2012

Is Mobile Learning Right for You?

Article by Lisa Toenniges
The trend toward adoption of mobile technology is sweeping the learning and development industry today, but it's not the right solution for every need. Many questions need to be asked before committing to mobile learning: Is it the correct solution? How will it be delivered? Do I buy it or build it? These are decisions you should make carefully, based on rational, need-based criteria. Using mobile for learning must be right, not just new and cool.
Mobile Learning Versus Traditional Learning
At its most basic, mobile learning is about providing precisely what information workers need, when they need it, where they need it. It's about learning that directly supports job performance, anywhere at any time. It's about context; information that can be targeted to the work's current location or situation. It's about interaction and communication; the worker can give information as well as take, create, manipulate and share it. And it's also about the mobile device, which must be portable and connect to the Internet.
But mobile learning is a lot more than just putting training courses on a tablet or smartphone. In fact, it's best used for informal learning, such as reference information, job aids, collaboration and other forms of performance support. With mobile, the line between work and learning blurs - learning becomes integrated with job performance.
Here are four distinct ways mobile differs from traditional learning and how the two interact and support each other:
1. Content
Traditional learning is good for providing foundational knowledge. Mobile learning is good for providing necessary information, in easily digestible chunks, at the point of impact.
2. Knowledge Transfer
Traditional learning is a cohesive entity, with all part immediately reinforcing each other. Mobile learning can enhance formal learning by providing multiple learning opportunities over time, which increases retention.
3. Interaction and Feedback
Traditional learning provides well-documented benefits through interaction with the instructor and fellow students. But mobile learning can facilitate computation and data capture within the context of the worker's job, and instant communication and collaboration with colleagues no matter where they are.
4. Availability
Traditional learning is away from the job; there are few or no work-related distractions. Mobile learning provides continuous access to learning when and where it's needed - on the job.
Keeping all of this in mind, you should consider these questions when deciding if mobile is the right solution for a learning need:
a) Is the learning purpose performance-based, rather than foundational?
b) Is follow-up to formal learning needed or beneficial?
c) Do learners need the content on the job as performance support?
d) Can content be provided in small, discrete, easily digestible chunks?
e) Is the learning need tied to a particular location or variable locations?
f) Are learners mobile, either within or outside the work environment?
g) Are computational or other computer-friendly tasks (such as recording or retrieving data) part of the content?
h) Is any type of communication required or desirable?
Apps Versus Websites
If you choose mobile learning, you're going to need to decide if it'll be delivered via a mobile website or app. Each has its own advantages, depending on your learning need. Mobile websites are like regular websites, except they're optimized for mobile devices - that is, for smaller screen size and touch-screen user interface. Here are the advantages of using a mobile website:
a) Content is customized to smaller screens to allow for easier reading and use.
b) It has a lower development cost compared to app development.
c) It supports dynamic content - content updates can happen in real time.
d) Content is completely cross-platform and cross-device. The same content can be accessed on a variety of devices.
e) Existing development and production processes and tools can be leveraged.
A mobile application, or ''app,'' describes Internet applications that are designed for a particular device. These are advantages of an app:
a) It doesn't require a constant Internet connection to be used.
b) Native user interfaces are utilized for fast graphics, video and content.
c) App stores, such as Google Play, Amazon and Apple, can be leveraged to distribute content.
Buy or Build - And Which Authoring Tool?
When you've made your choice on delivery method, you need to decide whether to buy or build your mobile solution. Make this decision the same way you would if you were developing traditional Web-based training. Is there off-the-shelf content for mobile that can meet your needs? If the answer is yes, in most situations, off-the-shelf content will be less expensive than developing mobile learning from scratch. If no, you'll probably need to create content yourself.
If you decide to build it, there are many authoring tool options to choose from that run the gamut in capability requirements and complexity. For mobile sites, authoring tools that deliver content using HTML can be used. For apps, Flash, HTML with PhoneGap or other similar HTML packagers can be used. There also are authoring tools that convert PowerPoint to a format that's compatible with learning management systems. And there are more advanced programs on the market for the highly skilled programmer.
There are many decisions to make when deciding to venture into mobile learning; the entire process can be overwhelming. One option is to start by picking one small learning need and implementing it as mobile. It'll be less overwhelming, and this will provide some information on what works, what doesn't and how easy or difficult it is to implement.
Ultimately, the goal is to make mobile another tool in the organization's learning toolbox - seamless and familiar.
[About the Author: Lisa Toenniges is CEO and owner of Innovative Learning Group, a company that creates custom learning.]