19 July 2012

Viral Marketing....Digital Chain Reaction


Viral marketing is like an Atom Bomb, Its Exponential in Nature...a chain Reaction....., although it has been very useful for major social marketing sites like G+, Twitter and Facebook. Though its a daunting task, and people continue to put a lot of time and effort on viral marketing in various companies is to get as much knowledge as you can about viral marketing elements.

If you have an idea of ​​what you think he could even put your feet in the form of the virus I have. The only way you can make viral marketing work for rapid implementation of their ideas. The fact that viral marketing can be a perfect plan, so you never know what really works for you: take a small test marketing is actually a great way closer to the viral campaign, it really does not make sense to wait and try to make your idea is perfect, while I started because it does not happen. The most successful viral marketing campaign, there was something expected, without spending too much time, so we encourage you not to put too much time and money, and ideas.

Just take the Famous song of Kolaveri Di.....without any of Promotion it was a big Rage amongst Indians


Needless to say, something to people's attention, then another thing that should be very interesting.

Any viral video, or anything else would be something that catches their attention, at least for a short time or two. Almost all people tend to react in the same way, except maybe for professionals who do not. But ultimately it all comes down to the meat case and the actual content of it. It's a good idea to know what others think about it before I roll it. However, you should be insensitive to this process because it is what you can not always be something to produce virus.

Let it run for as long as you're not familiar with the actions you take in your monitoring efforts to Learn all about your successes and mistakes, and you have a very strong and wise in the future. Type of viral campaign, for example, that the reason for the refusal is not always possible .. And you do what you can learn and move on to the next question. Take what is not taken and, if you are able to offer so many ways, but other sources of targeted traffic. There is something wrong test individual elements of the campaign, and it is a very wise move in our book. Viral marketing is a problem, of course, but part of the entertainment and online businesses, or at least think so.

Why Digital Marketing is becoming Vital


Digital Marketing is Experiential in Nature though it starts with an Ideation but whatever Product/service one intends has to have  “learning-by-doing” course, where the bulk of the activities in class are focused on doing project work, as opposed to passively sitting and listening to the lecture. 
We believe that you should be practicing the kinds of things that real professionals do, day in and day out.  Most professionals spend very little time in lectures, doing homework that is thrown away after it has been turned in, or investing untold hours studying for exams.  Rather, most professionals spend a great deal of time working with others to produce deliverables.  These activities are usually done in small groups.  To do your work well as a professional, you have to do preparatory work on your own, be prepared to work in a group setting, then finish, review, polish, and submit the work to your client.
The Crown of this course is a collection of projects, all of which must be done during the Course-period.  Some of these projects have detailed sets of requirements and instructions, while others are more open-ended. Some projects are due early to be done Individually, and some are Group Work.  
The amount of work required for each project is not small, and most will require more effort than you will be able to do on the night before it is due.  This is precisely the way things work in the real world, and that is why these projects were designed this way.
To be successful, you need to skim over all of the provided documents and figure out what you must do, and when it must be submitted.   list of assignments should be used as a checklist as you figure out what you need to do and when it needs to be finished.
A number of these projects come complete with step-by-step guidance about what to do and when to do it.  Others are not as specific.  Your job is to figure out what you need to work on individually; when the class will be working together on parts of these projects; and when you need to do thing so that you can meet the deadline. Consider trying to turn in assignments early to avoid last minute stress. We believe that you are capable of figuring many things out on your own, so trust your judgment and put forth your best effort. And remember that your professor is here to guide and mentor you, so don’t be shy about asking for assistance.
After skimming over all of the assignments, focus your attention on the Group Tasks, the Institute of Digital Marketing Website Project, 
Digital Marketing  professionals know that nothing remains constant, and that the only constant in this world is change.  It’s not just  learning to survive change but mastering change Ongoingly and use it to your advantage.
 The System, process and methods of this course will help you do this, while the material we cover will help you come to understand nuisances of Digital Marketing field and how you might become a part of this dynamic and ever-changing field.

Growth by Learning Digital Marketing!!!

Digital Marketing is Experiential in Nature though it starts with an Ideation but whatever Product/service one intends has to have  “learning-by-doing” course, where the bulk of the activities in class are focused on doing project work, as opposed to passively sitting and listening to the lecture. 
We believe that you should be practicing the kinds of things that real professionals do, day in and day out.  Most professionals spend very little time in Learning new Things related to their field, doing homework that is thrown away after it has been turned in, or investing untold hours studying for exams.  Rather, most professionals spend a great deal of time working with others to produce deliverables.  These activities are usually done in small groups.  To do your work well as a professional, you have to do preparatory work on your own, be prepared to work in a group setting, then finish, review, polish, and submit the work to your client. Analysis is hardly done with no time left for it.
The Crown of this course is a collection of projects, all of which must be done during the Course-period.  Some of these projects have detailed sets of requirements and instructions, while others are more open-ended. Some projects are due early to be done Individually, and some are Group Work.  
The amount of work required for each project is not small, and most will require more effort than you will be able to do on the night before it is due.  This is precisely the way things work in the real world, and that is why these projects were designed this way.
To be successful, you need to skim over all of the provided documents and figure out what you must do, and when it must be submitted.   list of assignments should be used as a checklist as you figure out what you need to do and when it needs to be finished.
A number of these projects come complete with step-by-step guidance about what to do and when to do it.  Others are not as specific.  Your job is to figure out what you need to work on individually; when the class will be working together on parts of these projects; and when you need to do thing so that you can meet the deadline. Consider trying to turn in assignments early to avoid last minute stress. We believe that you are capable of figuring many things out on your own, so trust your judgment and put forth your best effort. And remember that your professor is here to guide and mentor you, so don’t be shy about asking for assistance.

Digital Marketing  professionals know that nothing remains constant, and that the only constant in this world is change.  It’s not just  learning to survive change but mastering change Ongoingly and use it to your advantage.

 The System, process and methods of this course will help you do this, while the material we cover will help you come to understand nuisances of Digital Marketing field and how you might become a part of this dynamic and ever-changing field.

RSS feed the Catalytic agent of Promotion


Why is RSS feed Vital?

Conversion of Visitors to Subscribers is essential as we webmasters invest lot of time and money to get people on their blog or website. Retaining them for longer enhances our chances of Success.

Online visitors are becoming SMART now they just do not subscribe to anything, they are choosy, just want to subscribe to the feed they see as an advantage. Giving online guests the benefits of subscribing to our feeds and clearly showing them its benefits ensures a high success rate and the number of subscribers to our channel.

Placing the RSS feed ICON in prominent Visible place:

 Most of the sites/blogs  as you can see that the button RSS feeds are not visible. Thats because they hide in the bottom or covered with ads. If you want your viewers to submit their channel and subscribe button, and then put them in places where he can see. Many of the most well-liked blogs have put the RSS-feed at the top of the page. If you are using a blog, you can also use the options in an area where one element ends. Also note that graphics are more powerful than text links. If you want your visitors to see your feeds, and then do not post links. However, instead of large, colorful images to help them write. If you look at them, you can enter different kinds of images. If you are not creative, you can submit your own version of the image. However, make sure that they are close to the famous design button RSS. This is due to the fact that people still associate with a traditional button RSS.

Have  flexibility in terms of the nature of the subscription offer, so rather than just a standard RSS subscriptions, one can also have e-mail option, so subscribers can use their e-mail address to receive updates. most visitors still opt  e-mail, it is a proof of the fact that the new method of distribution is still prevalent.  subscribers get exactly what they want, giving them a choice in terms of updates and combines the power of e-mail to your channel.

Conclusion:
Our goal is not just getting more traffic, to be successful , one must focus on adding  new subscribers and retaining Old ones regularly maybe making them share too if possible. Just Think.... how many return buyers you can get if you have a list of the thousands that are waiting for new updates on your channel?

The real beauty of RSS feeds that which should not be underestimated - it is a small investment of time and bring Big Benefits in the Long run.

So what are you waiting for ....Go run make your RSS more appealing...Lucrative....Enticing and Symbol of Growth on your website/Blog.

16 July 2012

Leadership in Digital era

The Digital Domain has transformed and Impacted the Leadership Concept.
The Mobile and Internet Technology have brought tsunami to the Boardroom challenging established roles, responsibilities and competencies of leaders.

According to the 2011 "Cisco Connected World Technology Report," 56 percent of workers feel most productive away from their office. While three out of 10 college students view working remotely as a right rather than a privilege, How to be effective in Dealing, handling the onslaught of New Mobile workforce in Organization culture today?

60% younger generation are unwilling to be responsible and accountable or protecting corporate information and devices thus posing a big question for cyber-security Experts in the Organizations.
Front-line leaders are trapped amid this growing divide and will need skills, Attitudes and Knowledge to bridge this gap.

social media technologies is influencing in a big way as to how Employee think about Employers and their involvement. It  have given the individual a platform to Express their thoughts and ideas to flow without qualification or restriction.

Hallie Janssen, CEO of Anvil Media, a social media marketing firm explains that Coaching and collaboration are key tools to engage social-savvy Employees.Customers, potential buyers have numerous opportunities to Recommend, rate products/services, blog their opinions or seek advice from peers as they engage in the buying process.



15 July 2012

Google Panda and Penguin

Very few webmasters create and execute a comprehensive strategy to increase the visibility of their websites on major search engines. It’s a known fact that the search engines regularly upgrade their algorithm to provide users with more relevant and fresh information based on the search keywords or phrases entered by them.

Search and search engine is a synonymous with Google now. The new word coined we no more say “search it” we just say “Google it”.  Updates and Upgrades to Algorithm has been vital for various reasons

1. New Technological updates. Faster and accurate search and lastly  so called Experts tend to make use of their Expertise in wrong way, manipulating their expertise. Google ensures itself to be a step ahead of SMART gang of webmasters. search algorithm changes done by Google within last few months have made it challenging for a website owner to avail the best search engine optimization (SEO) services.


Check out for the content duplication on your website.
-Check the quality and percentage of your links.
-Remove any sponsored links that don’t include a text description next to it.
-Periodically check your web master central for errors and flagged items.



-Ensure you have a mix of keywords in the incoming links (especially in the anchor text)

08 July 2012

Google...the undisputed King

Who is Going to be the Emperor of the Future ?

The world is unanimous with Google being the undisputed King of present era. Though others are too keen on taking Google but they all are far away from it.

The verb  “googling” has become synonymous with Internet searches, a fact that speaks to Google’s dominance. But don’t expect the verb “msn-yahooing” to become part of the lexicon anytime soon.
Even with the $44.6 billion bid by Microsoft Corp. to buy Yahoo Inc., the combined company would be unable to knock Google Inc. off its web search and web advertising throne, industry watchers say.
“It’s going to be awfully hard to take two complex companies that are trailing, put them together to beat a company that has the tremendous momentum of Google,” says Bob Monroe, associate teaching professor in information technology and computer science at the Tepper School of Business at Carnegie Mellon in Pittsburgh, PA.
Indeed, even a merged Microsoft and Yahoo would still be dwarfed by Google. The web giant holds nearly 60 percent of the Internet search market share, compared to what would be a 33 percent stake for the combined Microsoft-Yahoo.
But the deal would go a long way in helping the two companies in their battle for the lucrative Internet advertising space that is expected to explode in the next decade. “I think this deal is a no brainer,” says Rich Munarriz, senior analyst of media and technology at The Motley Fool. They need to marry, he explains, because alone they would be unable to at least give Google a run for its money.
“Even with Yahoo on Microsoft’s shoulders, the company would still come up to Google’s belly button,” he quips.
While the deal makes sense to many technology analysts, most agree there will be challenges.
First off, is the issue of combining two very different cultures. Yahoo is seen by many as more cutting-edge and creative, compared to Microsoft’s more business-like image. Bringing together two very different workforces will be a challenge, says Andy Zaleta, a partner in the technology practice at recruiting firm Battalia Winston.
Employees at firms that are acquired – in this case Yahoo – are typically the ones whose jobs are most threatened, Zaleta says. But, he points out, Microsoft has already reached out to software developers at Yahoo, offering them retention packages if the deal goes through.
So that means, upper level management and those outside of the engineering sphere, he adds, may have the most to lose if such a deal goes through.
As far as regulatory hurdles, most analysts believe the deal will have little problem getting past a U.S. Justice Department review because even merged the company would be no where near the size of Google in the Internet search space.
But in Europe, the battle may be harder to win.
It’s hard to predict exactly what the European Community will do, but Jonathan Yarmis, an analyst with AMR Research, says it will all come down to “who the EC hates more: Microsoft or Google.”
“They hate anything that strengthens Microsoft but there is also growing concern over anything that strengthens Google,” he notes.
Microsoft shareholders might not be that happy with the prospect either.
Anant Sundaram, finance professor at the Tuck School of Business at Dartmouth in Hanover, N.H., says, “This is a great deal for Yahoo’s shareholders, but an iffy one for Microsoft’s shareholders.”
“The $31 per share offer by Microsoft for Yahoo, for a total valuation of $44.6 billion, seems like a substantial overpayment,” he explains. “While this valuation presumes revenue synergies from increased advertising and moves into newer areas such as video and mobile, as well as cost synergies from R and D efficiencies and other cost reductions, the 62 percent premium over yesterday’s closing sets tough synergy goals to achieve.”
A tough economy will only make matters worse, he adds.
But Motley Fool’s Munarriz says it’s a move Microsoft had to make if the company was going to get in the Internet search and ad game with Google.
“You can’t compete with something like a Google but you can hold off the bleeding,” he explains. “Buying Yahoo is like a tourniquet for Microsoft.”
The big surprise, Munarriz surmises, is if Yahoo says no to the offer.There is no other publicly traded company that can afford the deal that Microsoft has put on the table, he says. While Google could make a bid for Yahoo, he adds, no regulator would ever go for such a combination because it would surely hinder competition in the search arena.
While all these Internet portals want people surfing the web to do searches on their websites, thus capturing the coveted eyeballs, the real money is in the advertising dollars businesses spend with Google, Microsoft and Yahoo in order to get to those eyeballs.
Google is clearly the leader in this regard. “Most people start their day out on the web by going to Google,” says Carnegie Mellon’s Monroe. Neither Yahoo nor Microsoft, he adds, “offers software or services that are significantly more compelling than Google.”
AMR’s Yarmis disagrees. He believes Microsoft has some decent technology that enables them to monetize traffic, but the problem is the software company just doesn’t have enough search traffic.
Outside of search, though, Google hasn’t been nearly as dominant.
Google’s web mail, for example, is still in beta and hasn’t been the mail powerhouse some analysts expected. Yahoo’s and Microsoft’s service, however, have done much better, Monroe says.
So if Microsoft and Yahoo can get it together and create a viable alternative to Google, companies that pay ad revenues to Google now may reap the benefits down the line when it comes to choice. “Advertisers are scared of Google’s growing power,” notes Yarmis.
Soure: Jyotish Khanna,  Aimsportal