24 September 2012

Certifications

Certifications, institute of digital marketingBest SEO Training Institutes Globally?
No one has ever done or dared to ask and/or answer this complex question. Everyone Think...Assumes they are the BEST. is there anyone who has evaluated...Graded the Training Experts Individuals or Institutes?
Google Webmaster Academy is one of the most prominent infosite

The Gap: With the huge rise in Awareness about of SEO (Search Engine Optimization) and its ever increasing importance,  standards and certification related to it are buzzing in the Digital World.The fact is as of now there isn't any industry-recognized standards or certifications that qualify an individual or entity as an "SEO Certified Professional."
An Opportunity: Though there are numerous well-credentialed establishments who are offering their SEO certification. e.g. 
Bruce Clay, Inc.
http://www.expertrating.com
InboundMarketing.com
 Currently in Marketplace industry central body is SEMPO. They also offer various levels of certification. several universities (online, especially) and SEO agencies the world over are offering numerous certification programs.
 The crucial Issue is --  there are no standards -- so there is no Authentic, Approved  process to qualify someone to teach SEO to the extent that they can certify others in a manner recognized by one industry-governing body.
Bridging the Gap: Additionally, where standards are concerned, part of the difficulty in defining them can be exemplified due to latest launch of Google Instant causing shifts in the SEO curriculum.
So, while certification is not an industry-recognized credential (or even truly a necessity, for that matter), it can still be a very structured and beneficial approach to learning SEO.  standardizing & Certifying SEO with put boundaries across it, Limit it and restrict it to a few Certificate Holders.
Google Adwords Certified Individual  the most common form of Google certification and is the easiest to get.  One  need to do the following in order to become a Google Adwords Certified Individual:
  • Accept & follow the rules of use.
  • Manage at least one Adwords account for 90 days.
  • Have a total spend of at least $1000 (or equivalent local currency) during the 90 day period.
  • Appear & Pass the exam.(  It costs $50 each time you take the exam) 
  • The format for the exam is 100 questions in 90 mins and you need at least 75% to pass.
After clearing Exam one gets a Wonderful badge like this:



Certifications,l institute of digital marketing
Google Adwords Certified Company is basically a company which contains a few certified individuals and has a much higher total spend

  • Have a billing and mailing address.
  • Employ at least two certifies individuals 
  •  you have $ 10k spend over any 90-day period 
  • The benefits are very similar to above, you get an updated badge like this:
Certifications, institute of digital marketing




Google Analytics Authorized Consultant : it's much more like an interview. You need to submit a document detailing all the reasons why you should be an authorized consultant via email to THE GOOGLE. Your email should provide evidence of the following:
  • You offer a range of stand-alone Analytics services including implementation, configuration, training and consulting.
  • 3 verifiable, paid, expertly deployed Google Analytics projects with at least 3 different clients who Google will contact for references. These case studies should show all kinds of things including, interestingly enough, examples where you have customised the GA code for your clients.
  • A proven expertise in web analytics including blogging, speaking or white papers.
  • At least 2 employees who have taken and passed the GAIQ test.
 There are very few authorised companies world wide! In addition to being a member of this exclusive club you get the following benefits:
  • Possible client referrals from Google sales teams
  • Elevated technical support for Google Analytics
  • Listing on the Google Analytics Partner page
  • Invitation to attend annual GAAC summit at Google offices
  • Access to an exclusive GAAC web forum to share ideas and technical tips with Google and other GAACs
  • A fancy badge like this to display on your site:

Google Website Optimizer Authorized Consultant                             



, your email should display evidence of:
Certifications, institute of digital marketing
  • Having designed and implemented at least 3 verifiable and successful Website Optimizer experiments with 3 different referenceable clients.Google specifically requests that you provide screenshots of the tests you're running so they're looking for quite in-depth references here.
  • Proven expertise including blogging/speaking/white papers etc
  • Providing a range of services dedicated to Google Website Optimizer including setup, training, and consultation.
  • Being willing to attend and pass Google Website Optimizer technical training sessions.
  • commit to launch of 3 Website Optimizer experiments per quarter.
Certifications, institute of digital marketing
  • Elevated technical support
  • Co-marketing opportunities
  • A listing on the Website Optimizer Partners page
  • A fancy badge, as always:
So now you know what it means to be "Google Authorized" - and you can safely debunk the myths of being "SEO Google Approved". Also - I'd love to hear from anyone who is an Analytics or Website Optimiser authorized consultant. Are there benefits that aren't listed on the site? Have you seen Google actually pass you any leads?!




Post a Comment