Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
There are approximately 6 billion Smart Phones in the world (more then there are human beings), leads to the irrefutable conclusion that…‘The Future is Mobile’.
Out of 900+ million users, 300+ million are accessing Facebook via a mobile device, a need, and an opportunity to educate the business community about them. The intention of this post is to simplify Mobile Apps in order for any business owner to be able to make an educated decision on whether the Mobile application market is worth getting into, or not. In the Mobile App realm there are 2 broad kinds of apps:
1. Creative/Unique Apps: These are the “idea” apps usually fresh and innovative. e.g. Taxi Meter App. This App calculates the fare as you travel between locations. SIRI, the Iphone’s intelligent personal assistant who is designed to help you get things done simply by asking it. The major disadvantage of conceiving, Designing and Developing an App apps is HUGE. Unique concepts are not everyone's cup of tea coupled with the complex engineering required to deliver these types of apps. Most people make their money by selling the app itself, another large segment monetizes and leverages the viral aspect of these apps. Example – Tiger Woods MySwing – $4.99 on iPhone $9.99 iPad – this has over 80K downloads in each version
2. Functional Mobile Apps It offers a functionality or an “augmentation” to an existing business process, either offline or as a web application, and you are building an application to further enhance it, or simply add mobility. we have numerous Functional Apps: Wellness Apps Google Maps Application, Hotel Apps, Airline Apps, Banking Apps and many more… a company that already engages with its customers or employees – who are mobile, identify its existing processes and enhance their functionality by building a new and improved app to further develop mobility and efficiency.
To recognize and materialize this need requires ingenuity and expertise but the delivery of Process Augmentation apps is not a difficult undertaking for the most part. These apps are normally free but some cost from $5-$50+ to download.
The monetization happens outside the app, essentially through the value enhancement that the app brings to the interaction between the business and the customer/employee. e.g.– Tripadvisor spent more than $200k to build this app, but they give it away for free. The added value this app brings to the users is what constitutes its real worth. The mobile world will continue to change the way we interact, the way we seek and receive information and, ultimately, the way we do business. Before any company decides whether it needs to engage the mobile playing field and develop a mobile application, outlining the specific role and utility of the application in rapport to the business requirements is key to ensuring its success.
Advantages and Benefits of Mobile Apps. soon we’ll be using phones as
as keys to unlock our car & apartment,
as boarding passes and
mobile, by nature, allows brands to talk to the
right people at the right times in the rigth places
Future of Mobile Apps. these trends will interact to reshape our lives. Each facilitates the other
content agreements, distribution channels, and strategic partnerships are being created behind the scenes to supply the hardware and software
Brands will create more of their own apps that tap into both geo-location services and social networking. Brands will also continue to increase the relevance of their messaging in traditional mobile ads by using more location targeting and embedding social content and shareability
There is merging of boundaries between mobile, online and TV.
TV and Social Media will fuel an explosion in tools, technologies &
platforms for interaction and research.“Social commerce” to be careful not to tip the balance of engagement toward marketing if there is too much focus on selling instead of delivering an experience
Social media can be used to kick start conversations, build awareness and trial; sampling and couponing have tremendous popularity within fan pages while sneak previews/special offers can spur sales for new products online before they even reach traditional shelves.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.