some Ideas for pitching yourself to the media. Create Opportunities and never miss a chance to promote.
Ensure that you write a good text content coupled with a photograph and Video such that you regularly keep yourself in the Limelight in the virtual world. Post all the info on your company websites, blogs, social media pages and share with your friends, employees and business connections i.e suppliers, vendors.
Get yourself a prize, Award at Local, a state, national or international Level. (Manage it if you are desperate)
pitch yourself as an expert When something newsworthy happens in your field –at state, national or international level
Create a story around new release or re-release of your Product/service (free with add on product/service, added benefits, discount coupans)
Become a Author, Speak in conferences, write article in Newspaper or Magazine or write a book
Be creative, Host a charity event or Social Service activity e.g. Cleanliness Drive, Tree Plantation.
Do a Big Donation in a Event amongst Press and People.
Celebrate your Birthday, Anniversary, Foundation day, Completion of n no. of Years , etc
Invite a Celebrity and you be the Host of the event.
Release report by Conducting a poll or surveyand use the results to form a press release.
Get exposure (photo) in Newspaper, magazines or TV .
Report a new study and include your analysis and forecasts.
Launch a competition that is unique. Remember the “best job in the world’’ campaign?
When you get new Project assignment/contract.
Make a bold statement/controversial statement about a person/event or Brand.
Launching your business expansion in international markets or Start a new or unique business or some collaboration with someone
Publish a Patent or buy a patent or sell a patent.
known celebrity promoting your product/service.Create an event with a celebrity
Create, Declare an award/Scholarship,Prizeto honour individuals or business in the community