Skip to main content

Video-Marketing Strategy

Why is it so Vital?
Video is much more personal than just a Dry Text.
Any Individual loves to spend more time and enjoy Video more than Text.
Video appeals to more senses than text
Retention of Video is longer and Impact stronger



People view 100 million videos online every single day.
Web pages with video are 50 times more likely
twice as many views, 30% more profile clicks and 18% more calls and 24% more sales.
Retail site visitors stay 2 minutes longer and are 64% more likely to buy.
1)100 million views video people
2)30% more clicks
3)64% more sales

Current Web Stats?
video traffic growth on internet in much higher than text traffic, You tube is the second largest serch engine after Google now

Probablity of having more of bacl links

size of audience is increasing exponentially
its a powerful sales tool
enhanced levels of Creativity and Awareness resulting in more sharing of it too....Viral.ability becomes multifold with Videos


Probable Future?

enhance your web presence and convert tentative enquiries into solid sales

  • each video on your channel has to be towards targeted marketing   campaign.
  • Give Viewers What They Want, what they need the most.
  • Connect emotionally by sharing your origin story.
  • Video FAQ's
  • Demonstarating solving Intricate complex problems.

  • Give instructions on advanced techniques using your product (or skills)
  • Show your customers how you do what you do
  • Share their pain – and then alleviate it
  • Focus On Quality
  • Make Your Video Portable
  • Use Multiple Distribution Channels
  • Tell your story with animation.
  • Insert slides and graphics to help viewers visualize what you’re talking about.
  • Make an emotional connection with your viewer through identification. A video that says, “We feel 16)your pain” can make a powerful impression.
  • Add appropriate music. Never underestimate the power of music to move your audience where you want them to go.
  • Story is everything. Use your video to tell a story about your viewer or your product. Your story 
  • should have a beginning, a conflict and a resolution – starring you or your product, of course.
  • value of one minute of video,

- Over half of the traffic on the internet is now video
- Video marketing can give you access to tons of valuable backlinks
- A "viral" video can be unstoppable once in motion...Chain Reaction

Video is a powerful online tool and has rapidly become one of the most credible, engaging and low cost marketing mediums. 

Video is flexible and can be used in many different ways through multiple distribution channels.

Human brain has evolved to develop, learn and operate optimally in multisensory environments.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

MARKET LINKAGES
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…