Skip to main content

Digital-Age


Digital-Age, Digial Marketing, Digital Marketing InstituteThe technological ( specifically in Internet and Mobile) developments have escalated beyond belief and Imagination. Digital Marketing is unanimously arising as one of the coveted  tool that can help Explore & exploit technological developments to advance the business.

 There are a variety of steps that are popular in digital marketing. Emails, pod casting, RSS feeds, instant messaging, blogging, websites and even video streaming are popular forms of methods that people have started using for digital marketing to name a few and very soon we will be having Education, Entertainment too.

The basic idea of marketing, digital or otherwise, is to make sure that most numbers of people are aware of the business’s name and purpose. As such, digital marketing provides a wider scope of target audience through the internet. Geographical restrictions are insignificant on the internet and therefore the marketing strategies can address almost the whole world. If the Product or Service provider wishes to reach out to Global masses.

Viral email campaigns are one of the cheapest methods of digital marketing. Blogging or owning websites can help the business to spread their information to a wider set of people and visitors can check out the credibility and service offers directly on the business website. Video streaming is a new and effective digital marketing strategy. 

The business can create a video presentation of its values and a short demonstration of its offered services. This can be streamed on popular websites and social network pages. This way a direct sales pitch can be provided to more people and this radically affects the advancement of the business.

Search engines can only help in generating visitors for the site as long as the content and the site in general are optimized to make it to the top of the search engine lists. Affiliate marketing can help in generating visitors for site and this method gives faster results too. This strategy involves a monetary or service transaction between the business and other popular websites. Links leading to the business are published on popular websites to utilize the heavy of traffic of the popular websites. This way there is a guaranteed advancement of popularity and visitor count for the business website.  

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

MARKET LINKAGES
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…