Digitally Wise...Dreams Realized
Learn and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
How were Obama & Romney Competing in Digital space
Obama success via Link-spirals
2008 was the hallmark for use of Technology in
Politics.Worlds Politicians shifted their attention to Social-media not because
they were fancied by it but Politicians understood their presence and
engagement with the new breed of citizens via Digital medium is Vital.
One of the finest mix of digital communication channels that even the
techo-wizards are wondering TheDigital worldknows of Link wheel a normally used slang in digital-domain for
linking their website with their own online properties by wheel-spoke
The Secret is now out its
not the Link Wheel but Link Spirals that
Mr. Obama and his Genius Designed and Executed systematically.
Politicians are now devising the Digital
strategy as an Integral part of their Campaigns to ensure their win in polls.
Online Consultants have conducted enough Deep
Research and have come out with the Best Practices Guide for Politicians going
for Polls which enumerates detailed Do's and Don'ts.
perfect mix of website-mobile site, Deep
integration with all social-media sites,email marketingand online display ads
The Trinity was
1. Customer Acquisition
2. Customer Engagement
3. Customer Analytic's
via website being the central hub of all its
activities while its other virtual properties as spokes feeding the hub, later
the spokes get transformed as secondary-hubs thereby creating more spokes
creating a Whirl around the central HUB.
Lastly to sum up it was all Link wheels intertwined together as
spokes and those spokes acting as hub for the wheel.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.