Skip to main content

Team Work -Secret of success in Digital-Marketing

Secret of success in Digital-Marketing

 Team Work -Secret of success in Digital-Marketing, institute of digital marketngConsider some of today’s most exciting  games Cricket, Football, Hockey. All of them are played by teams. Even sports that are played by individuals such as tennis, archery and weight- lifting contribute their success or (failure ) to  a larger contingent or team.

    Complicated surgeries frequently involve a team of doctors. Elsewhere, from  debating societies to construction sites, co- operation, collaboration and the responsibility of each individual to the collective group is of vital importance.

   The cliché ‘A chain is as strong as its weakest link’, is very relevant to the concept of  team spirit so, whether one is the star bowler, batsman goalkeeper or back-up player; the surgeon who performs a complicated transplant or the nurse handing him instruments in a precise and timely manner, the role of each is interdependent and significant.

   In the second decade of the 21st century, opportunities abound as never before so, while competition could challenge individuals to improve their own personal performances, collaboration, shared goals and the satisfaction of all participants contributing according to their own capacity this is what team work is all about.

     To illustrate the benefits of team work over individualism, a story is told about Heaven and Hell:
           A visitor, intending to make a choice for his future wanted to examine the                     merits of both, Heaven and Hell.
He was shown two identically appointed banqueting halls. The aroma of good food from both places enticed his nostrils. The music was just right, so was the décor. Even the cutlery was identical.
Why then, he wondered, was one room full of angry, discontented people while from the other emanated murmurs of satisfaction.
The answer lay in the way the extremely long-handled cutlery was being used.
 In Hell people were unhappy because they were trying unsuccessfully to get the food into their own mouths. The long handled spoons were jabbing their neighbours in the face while soup spilt onto the table linen and nothing reached their mouths.
 Heaven had the identical cutlery, so what made the difference?
In Heaven, people were able to enjoy the meal because they decided to reach out across the tables and FEED EACH OTHER!!!

The differences between Heaven and Hell are similar to the advantages of team work over individualism. In team work, emphasis is on the goal. Individual needs are set aside, the common good is supreme and each facilitates the other in achieving it. Everyone is a winner.
   Colleges are recognizing the value of inculcating the team spirit in their students. Most colleges hold Events (Malhar at St. Xaviers, Mood Indigo at IIT B to name two). These events involve several specialized tasks and teams of students undertake them with creativity and expertise.

Social service is another area in which teams of college students contribute to society. Literacy programs, environmentally sensitive activities and work related to health and hygiene are some of the ways in which colleges engage teams of  students.

   Classroom assignments too are increasingly becoming tasks for teams. The opportunity to share knowledge, set it forth in a manner that is unique to the group; to learn from each other --- these gains from working in a team go well beyond the academic frontiers. They are lessons for life.
   The process of undertaking assignments in a team involves
¨      Study of the topic through group discussion.
¨      Selecting the salient features for presentation.
¨      Delegating tasks.
¨      Executing the given tasks.
¨      Assembling all the component material.
¨      Reviewing the product.
¨      Following a strict time schedule.

It must be borne in mind that teams are made up of people. People with their own personalities, moods and skills. To recognize this to work with it to work around it, all of this is so much easier to do in the context of a team which provides a safety net to ensure that any individual’s fall is not fatal and can be compensated for by the group.

In summary a team needs to:
¨      Focus.
¨      Develop Leadership skills and People skills.
¨      Delegate duties.
¨      Follow up on tasks that were delegated.
¨      Regroup and review.

Once the team realizes the value of working as a focused harmonious unit, they may discover that they are simply teeming with ideas for more work!

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…