Skip to main content

Mobile Trends 2013



Bright Future Lies Ahead…


Mobile continues to be a key and growing strategy for many companies as browsing information, shopping and networking all go mobile. The growing percentage of internet traffic from various devices by itself should be convincing for marketers to increase their mobile marketing budget. As the technology becomes more and more advanced,
Vaibhav Kubadiamarketing will become more integrated and real-time and marketers have much to look forward to in 2013 and beyond. So there is no doubt that 2013 will be another booming year for the players in mobile system.
The marketing expression has changed with the introduction of innovative digital marketing techniques. With great presence of smartphone utility businesses have made smartphones & tablets as their core business branding and marketing strategy.
People are increasingly choosing to surf the web, not with a laptop or desktop, but via their smartphones or tablets, or both. Consumers are spending more media time on mobile web and apps than any other traditional mediums. This signifies that brands have to embrace mobile & 2013 will see more smartphones and more tablets with exciting innovations.

As mentioned in the statistics of 2013 edition of the TomiAhonen Almanac, the revenue generated by mobile industry in 2012 was more than $1000 billion alone from the services like voice calls, messaging and data services. These statistics show that mobile industry has become one of the largest revenue generating industries.

With an optimistic eye towards the future, here are few key mobile trends for marketers to grab opportunities in the coming year:
  • Emergence of new mobile Oss like Ubuntu is said to launch its mobile OS and Mozilla will be launching another smartphone OS later this year.
  • With the rise of Smartphone utility, businesses have made mobile ads as their core business branding and marketing strategy by offering special discounts, mobile coupons, mobile shopping etc. with targeted advertising. This trend will further grow in 2013 with retailers looking at new ways to attract and retain customers.
  • Social media integration also assists in converting prospects to leads.
  • Consumers are increasingly & more commonly using smartphones to access local information such as restaurant searches, ATMs, Fuel stations etc. This trend will continue to expand to other services as well.
  • Most of the devices have a GPS transmitter and can track where users are when they post online. This offers huge opportunity for targeted marketing based on their travel and location patterns.


We are shifting to a mobile first world i.e. always connected and never before have advertisers been this close to so many consumers who reach for their mobile device first and last order of the day – we sleep with our phones close by, and keep them on and in our pockets throughout the day, 7 days a week.
2013 is time to test and learn and to embrace mobile strategies throughout the purchase funnel. Target, engage, showroom, drive action, convert, improve, repeat!

Engagement of mass to their smart phones especially teenagers: http://ijustdid.org/2013/09/understanding-the-millenials/#!


Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…