29 October 2013

Unplugged: A Day without Internet.....!!





Unplugged: A Day without Internet


Vaibhav KubadiaStuff happens! Have you ever thought how life can be for a day if there is no internet around you? Yes, an entire day! Just imagine 24 hours or 1440 minutes or 86400 seconds of a day without internet on your laptops, iPads, Smartphones. Could you do it?  Is it even possible? Terrifying right? A day without being able to use the Internet was a major wake up call for me. 


It goes without saying that we live in a world where Internet is everywhere. Everyone is connected to the internet, some more than others. A lot of us, I dare say, can't be disconnected with the internet without being anxious even a little bit.

What happens when the power goes out, when the WiFi doesn't work, or (God forbid) you're in the no 3G zone for your phone?




Does it make you a little anxious? Suddenly feel like there's nothing to do? Can't wait to go back online and check who liked your Facebook status you posted 3 seconds ago?

That's a problem, and I think I am not immune to it.

“I feel like most people these days are in a similar situation, for between having a Smartphone, a laptop, a television, and an iPod, people have become unable to shed their media skin.”

We had never realized how dependent we are on the internet. Practically today our major business is conducted over the internet. We are on social media several times a day, pay bill on the Internet, book tickets, shop online & correspond with clients via email all day.

Lessons we could learn from the thought of lack of Internet experience

  • ·         Don’t wait on until the last minute to do what needs to get done.
  • ·         Plan ahead for the stuff that happens in life.
  • ·         Have a Plan B if your Plan A is derailed


We have become so habituated to this limited interaction that we seem to have forgotten what it was like to be human. It’s not that I’m saying we should leave technology it does improve our lives. In spite of looking at our blank computer screen & thinking what next to do we can still make use of our computer to compose emails, blog posts, organize old mails etc.  



If you take anything from this little thing, than let it be this: It is important to stay connected to the things that drive your life, but don’t let them rule it. Don’t just be aware of your surroundings, but be attentive and observative. Strive to learn something new every day. Try something different. 

27 October 2013

Online Buying Trends India



Online Buying Trends


Vaibhav KubadiaOnline shopping is just about ease of shopping to bring about a progressive change in the field of shopping. 

Just a thought of standing in a long queue for your turn at a store’s cash counter, when you could buy the same goods from the comfort of your home at competitive prices of different websites and have the goods delivered to your doorstep isn’t it enough that you rush to your PC to shop online!
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For More Details Click On the Link below:
http://vaibhavkubadia.blogspot.in/2013/10/online-buying-trends.html

Social Media for Small Businesses and Entrepreneurs

 Social Media for Growth of Small Businesses and Entrepreneurs


social media-sejal visawadia

small business struggle to find the resources it needs to compete with larger companies? The challenges are numerous coupled with Time and Money Limitations. Social networks have come as a Big BOON and that can help you actively seek out clients and/or customers with little to no cost, and are a great way to generate leads and acquire referrals. 

There’s a good chance you already have a handle on Facebook and Twitter, but there can be more added value in other social mediums, such as LinkedIn, Google Plus, Pinterest and Reddit. While you may not have the means to spend big dollars on advertising, social media allows you to compete with the larger companies who are in your similar Product/service segment in the same Target Market.

vast majority of users Globally are on some or the other social network, your chances of reaching someone who could potentially be interested in the goods or services your business has to offer are too huge to ignore. Social networks give you the opportunity to find these people and engage with them on a personal level. This will give your small business a distinct advantage over larger, less personal companies.

So, how do you get started? The first thing to remember is that 
social networking is all about conversation

It’s important that you personally engage on these networks in a genuine manner, keeping in mind that consumers don’t like to be solicited or bombarded with advertising. Another factor to remember is that 
each network has its own personality and character to follow. For example, Twitter is more public, fast-paced and geared towards news dissemination. Facebook, on the other hand, is more personalized and geared towards engagement and conversations. It may take some time, but once you grasp the different voices of social media outlets, you’ll then be able to figure out which outlet is best for your company.

The next step is to follow and join as many groups that relate to your company’s area of expertise. As the opportunity arises, share your knowledge and experience with others. If your business has a company blog, don’t forget to post your blog content on each and every one of the networks you belong to! This will not only increase your SEO, but it will increase your chances to be found by potential customers who are actively looking for the same topics. 

The more you position yourself as an expert in your industry, the more people will be inclined to engage and start a conversation about your business.
While social media is a cost-effective marketing choice, it takes work to manage. You can make accounts for you or your business at no charge, but you’ve got to give each and every network your own tender love and care. If social media is not your forte, hire a millennial! These guys eat, sleep and breathe social media, and can easily be trained on your industry and the voice that you wish to convey.

Remember that social media is an investment. Building a reputation within an online community takes time. If you don’t see results right away, don’t get discouraged! Give it some time – wait at least six months before you decide to abandon a network that isn’t working for your business.
All of these resources are right at your fingertips! If you follow the above guidelines and convey your message in a cohesive and personable manner, you will see results. The biggest mistake entrepreneurs and small businesses are making is not using social media. Unleash your online potential to the fullest – we promise, you won’t regret it!


instagram for business


Using Instagram for Business

instagram-sejal visawadia

Have you ever imagined that you can use photographs and video for your brand awareness through instagram ? 

Getting started on instagram is very easy just click, edit and share ! For  this you just need to sign up and add your brand logo, and add a link to your website, connect linking through facebook and there you start yourself.

But how you integrate instagram with business?
1. Most of the business are getting into fame through instagram. Instagram has very well provided us with a guide : instagram for business 


2. Balance Fun Images With Pictures From Your Business
Anthropologie has struck a good balance with their images. Their followers like fun images as well as business ones. A puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457.

One of the ten most engaging posts mentioning #Anthropologie.
Track the engagement on your images to find out what your followers like best!

3. Cultivate a Following

  • Connect your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.

4. Debut Videos

Instagram’s recent Video on Instagram has given Twitter’s Vine a serious competitor to contend with. Most notably 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds.
Jordan Crook charts the differences between Instagram and Vine in the image below:

5. Embedding Instagram Video(s)  in  Blog /Website

Last month, Instagram released a new embed feature for its desktop web browser version. Mike Gingerich provides helpful instructions, in addition to examples for when and how to use Instagram videos.
Since you never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.

6. Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back.
To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back. We’ll talk more about this in #23.

7. Generate a Flexible Posting Plan

Carley Keenan offers the following advice on the frequency of sharing on Instagram:
“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”

8. Explore & Exploit the Power of Apps

Kay Tan put together a list of 20 apps that will enhance your photo-sharing experiences. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more.
Use these apps to make Instagram a significant part of your social media marketing strategy.

9. Change our  Perspective.

Russ Meyer recommends that for brands to be successful on Instagram, they need to get past their inherent interest in selling and instead:
  • Share a distinctive view of the world
  • Cultivate a unique visual sense
  • Capture things that are interesting to the brand and to the core target customer
  • Train your eye to focus on what makes a great, provocative, engaging image
Entrust your Instagram presence to someone in the organization who understands how to align images with the interests of your target customer.
10. Networks & Networking on  Instagram
Kim Garst writes, “Instagram connects people through photos” and suggests 3 essential ways to create a network:
  • Engage—like others’ photos and leave comments
  • Follow your already established followers from other social media platforms
  • Include your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well.

11. Promoting Business on  Instagram

Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion.
James Borow explains, “Brands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebook’s 818 million monthly active mobile users, which dwarfs Instagram’s 130 million. It’s profiting from Instagram without having to advertise on Instagram… For now it’s all about capturing and sharing the world’s moments—and paying to distribute them on the world’s largest social network.”
Capitalize on Facebook’s integration of Instagram to reach a wider audience.

source : http://www.socialmediaexaminer.com/instagram-for-business-tips/









26 October 2013

SEARCH ENGINE OPTIMIZATION IN 
DIGITAL MARKETING


importance of seo - siddheshwar bhagunde
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines-- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Search Engine Optimization is simply the process of increasing the visibility of a web page. All search engine traffic starts with a keyword. Pick a keyword to target and rank for it in order to get the traffic generated by that query. The act of getting a page on our site to the top of the SERPs (search engine results pages) is essentially SEO.

SEO are of two types namely WHITE HAT SEO and BLACK HAT SEO.

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which abides by the search engine (mainly Google) guidelines. Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Follow these steps to help direct your website upward through the serps
  •          Perform Keyword research and analysis
  •          On page optimization
  •          Off page optimization
  •          Content optimization
  •          Article writing
  •          Engaging in discussion forums
  •          Convert articles to pdf format
  •          Convert articles to eBooks
  •          Linking articles to article directories and generating back links
  •          Leverage Social media  (specially G+)
  •          Use analytics for measuring engagement and strategizing
  •          Collaborate with experts to increase brand value








Facebook v/s Twitter



Facebook v/s Twitter

Vaibhav Kubadia


Any business being small or big uses social media channels to market their brand to the public online. But how do you go about choosing the right social media channels for your business? The internet today has been flushed with different kinds of social media channels, with Facebook and Twitter as the two most widely used social media networks in the world.

Between the two how do you identify which one is doing its job as a social media channel to direct clients to your brand? Perhaps what you should be asking first is what kind of brand you are.

It is because Twitter and Facebook are different and work in different ways. You must put in efforts into your social media channels whatever may be the result. This isn't just about updating your status; it's about your brand making promises to your client and ultimately a consumer relationship. Also must identify your target audience. Establish quickly what your brand means and who is interested in it. What motivates your client to use Facebook or Twitter or both?

Your brand is unique and will benefit from the social media channel. Facebook has the Pages option where you can create a company profile that looks neat, identical to your website if any and you can embed images and branding unlike Twitter. According to Mikal E. Belicove, social media strategist, messages embedded with images or also called as info graphics receive more attention. Facebook also provides the 'Like Button'. This tool helps create engagements with user with your company by sending updates from the page the client has liked, and broadcasts pages what friends have liked too.

Facebook also provides options of ads which your company can pay for and watch them work through analytics. With over 500 million users, an advert on Facebook is a powerful thing isn’t it?

If your business is time sensitive, than Twitter is a great option. Twitter deals in real time, with live updates that go out to all your followers instantly. Twitter also provides Promoted Tweets. This social tool is paid for on a Cost per Engagement (CPE) basis by companies who want their status to be boosted up a notch so that they become keywords that can be searched by search engines.


Choosing social media channels for a company is about who the brand is and who the client is. Respond to your followers and your Likes. Let clients know that you aren't a faceless brand but an interactive company that will listen and deliver. It's all about being a consistent user of social media channels in order to earn the benefits.

As the more widely known name, Facebook has opted for a traditional layout is a comfortable platform which most internet users find familiar. Facebook does have a live chat feature, but most user activity is done in a standard send and then wait for a reply fashion.

Twitter on the other hand has a more unique approach to messaging between members, you still get a static profile page, but where Twitter wins over Face book is in its active delivery of people's messages it is almost like a texting service.

• Twitter is not as well-known as Facebook, although this is changing. More people are familiar with Facebook and are already engaging with friends and family.

• Twitter has more outbound links than Facebook. Almost every Tweet (140 words character on Twitter) contains a link to a blog or website. People are tweeting about what they find interesting online. This makes it great for driving traffic to your landing pages.

• Twitter is an immediate response. You can post a question and get an immediate answer. By using hash tags (#), you can track responses to your inquiry. You are literally "tapping into collective notifications."

By using Twitter search tools, you can find current posts on any given topic. This is more difficult with Facebook, where you can post a question and people can comment on your question. This will keep all the responses together with the original question.


As a small business owner, I don't think it is one or the other, but both. There is a place for both social media sites. Twitter will help you keep a pulse on what is being said in your industry and Facebook will help you with that all important connection with your customers. Just set a schedule and stick to it. Don't get sucked into spending large chunks of time that could be better devoted to other areas of your business.

Mobile Marketing Importance & Advantages



Mobile Marketing Advantages


Today, Marketers in the digital world are constantly trying to find most opportunistic ways of marketing to their target audiences, searching for innovative ways to market their products & services. 

Vaibhav Kubadia

Mobile Marketing is very much the thing for all marketers. Offering various benefits, it has practically changed the face of conventional marketing as well as bringing in a lot more connectivity, Mobile Marketing is going far beyond e-Marketing and the way companies view this aspect of business. 

Mobile is no longer something you can afford to ignore......


For More Details click on the link below: 

http://vaibhavkubadia.blogspot.com/2013/10/mobile-marketing-importance-advantages.html

Pinning for Profits & Performance



How Pinterest can help you in social media ?



Imagine a drawing board where you can draw, create your own pictures.Now imagine you can share your board online with all your friends online through various social media sites  - this is what pinterest is all about Radial Thinking, An Innovative Approach albeit non-liner one. 

Pinterest is a Revolutionary online platform were you can pin / repin your pictures.
But how One might THINK what the Hell this has to do with my Business, does it affect my business?
Ah ...ha.. So this has now your Gret-matter (Brain) Trickling.

pinterest-sejal visawadia

We all have seen college displays for all relevant  information on a board, also  similarly even in our office does the same now why do they do it thats the question arises in our mind.

The purpose of this is to let the message go to relevant customers faster and let all know about whats happening and when its happening.In other words its to highlight to the visitors about the product ,services, innovation.
However, there is a limit to the number of visitors to this activity of sharing inside colleges, offices.
Thats the place where pinterest takes the position. Pinterest helps to solve this limited access problem since it is a social media platform that let users pins to their boards and thus share with their friends and everyone.

Once you get yourself registered you can pin and share your pins.Companies should use pinterest to boost their name. Companies sector like food, photography, fashion, event management, advertising, arts and crafts can easily make use of Pinterest to boost their brands.

To get he BEST out of pinterest, consider the following.

1. Make sure you pin  Regularly.
    Pinning everyday (though difficult proposition)  will be benefited because this will lead to increase number of visitors, thereby leading to more number of followers.

2. Upload interesting pictures.
    Since pinterest is visual the best way is to upload interesting and catchy pictures that will attract a huge number of audience. The thumb rule is simple your Picture/Photo/Image must either Entertain or Educate or Inspire or Empower the Viewer.

3. Pin theme based pictures.

Picture Speak Louder than words( TEXT)     Working with an amazing theme results huge traffic.Most of us love theme related pictures that we can relate to our story.

4. Pin it to win it - contest.
    One common method to drive traffic to your brand is through various contest and prize distribution.

5. Link to your web page.
    When you pin your picture make sure you don't forget to provide a link to your website.



Play Pinterest....Ping it...Pin It..Please..



Content Marketing

content marketing-sejal visawadia


What is Content Marketing?
Content Marketing is creating and delivering valuable content to your target audience. In short attracting to the right audiences.

What is content?
Content is the matter of a particular subject.The wide information of a certain field.Content is in any form like 1. Info-graphics
2. Whitepapers
3. Video & audio
4. Blogs
5. Case-study & newsletters
6. Emails

Why Content Marketing?
1. Generates 3times leads than normal traditional marketing.This will lead to increase in number of visitors.
2. Build trust, create value among suspects - people who want to know what you know not what you sell.
3. Decrease cost, increase customers.

Cornerstone of marketing -
SEO plays an important role in content marketing. Social media platform also helps build in spreading the content go viral. Brand personality also is an important aspect of content marketing.Content directly affects search. For eg. if you type info-graphics in your search bar all information related to info-graphics appears on your page i.e. it directly affects search. Content marketing does not directly sell it just gives you information about a particular product, service.





                                       Content marketing does help push leads down the funnel.

Content marketing strategy revolves around 4 aspects :
1. Plan 
    In planning we need to target to the right audience.The content you create should address your customer
points : need, problem, desire, challenge. The challenge is checking out common search enquires around your product or service using Google search trends and Google keyword tool. The other pain poit is to ask your sales person what exactly customer are asking for.
In short do your complete search on what do customers needs?

2. Create 
    There are tools for content creation avaible. Following tools will be useful for creating a content =
Percolate (real time content marketing platform)
LookBookHQ (A visual storytelling platform)
UberFlip (Flipbook)
LittleBird
TrackMaven
Papershare


3. Publish
    Publish your content on all social media sites like Facebook, slide share, Google+, twitter, LinkedIn.

4. Measure
    Measure through Facebook analytic, Google analytic.


QR Codes 

QR codes-sejal visawadia

Everyone loves innovation.Its a human tendency that after some days we get bored with same technology.
QR codes is amazing. Just scan the code and you enjoy it.

Do you know what it is?
Its Quick Response codes. 2D bar codes.Scanning the codes will directly take you to he company website with more information.

Have you ever thought how it works?

1. Data can be translated into a QR code by any QR generator, many of which are available for free.

2. Users simply enter the data or URL add. to be translated & the generator produces the code which then can be displayed electronically or in a printed format.

3. Decoding the information can be done with any mobile camera phone that has a QR reader application.

How do I design my own QR code ?
1. There are free websites which you can use :
     www.qrstuff.com
     www.tag.microsoft.com
2. QR codes are not time limited in anyways and they do not expire.
3. You can generate as many as you need.
4. There are no limits on the number of times it can be scanned.

How will Google sell them ?
1. If you add them to your website, the search engine will see that your pages has been changed & that you are updating the pages.
2. —The search engine will see a new image & index it accordingly.

Ideas to use QR codes =
1. T shirts
2. Mugs
3. Notebooks
4. Blogs & websites
5. Tattoos 
6. Newspaper

QR codes for inside the classroom =

1. QR codes stuck on tables leading likes to a video of a science experiment.

2. QR code at a Poetry Center taking kids to poetry reading, author interview, picture of a setting, historic 

place.After school, teachers can put together everything that was done in class that day, create a QR code, 

put it on a sticky label, and slap it on a calendar for the students to scan.

QR Codes – Bring Public into the Classroom
1. When students publish online – send home a QR code to parents so they can take a look. Also post the code on the corporation site for the public to access

2. Students write and perform a Public Service Announcement (food drive) – post it online then make a flyer with a QR code to the video which can then posted in the school or community to help collect food.

25 October 2013

Social Media Optimization tips

Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. 
          Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages.
          How do you make Social Media Optimization (SMO) happen? Here are 12 tips.
social media optimization tips - lokesh raghani
1.          Define objectives and set goals
Know your desired outcome at you start – for example, reputation, sales, influence, credibility, charity, traffic/page views.
2.          Make people smarter
If a piece of content makes people seem smart, they’re more likely to share it with their friends. And people like being the first to share information because it makes them seem cool and in-the-know.
3.          Increase  linkability
To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
4.          Tag content so it travels faster
Make sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site).
5.          Make access to content easy
Content that is easy to view through short links (PDFs, video files and audio files), travels further and is more trackable in proving it is driving visitors ultimately to your site.
6.          Use permalinks in blogs for keywords and sharing
When you blog, permalinks automatically capture keywords in the URL titles that search engine look for when the crawl your site; at the bottom of your blog, they make it easy for readers to copy and share.
7.          Reward helpful and valuable influencers
Share the content of the people who are sharing your content. It is both a sincere and smart way to raise visibility.
8.          Be a useful resource, even if it doesn’t help you
Add outbound links to areas that could help others. Folks will link to your social site and tag is as helpful or the ‘ultimate’ guide in that space. As this adds up, it will become more and more relevant in search engine results.

9.          Don’t forget your roots; be humble
Sometimes it can be easy to get carried away being a BlogStar or industry talking head. Remember those who helped you along the way, and that respect will help all involved.
10.  Let go of an idea and let others own it
In the spirit of social media principles, the idea of Social Media Optimization is now out there and belongs to the marketing and PR community. I strongly believe the future definition of this emerging marketing practice will come from the group.
11.  Know who and how to target
On the internet as in life, there is always going to be a certain audience you can appeal to and others that you can’t. Listen to who is engaging with you and take the learning to build your audience.
12.  Stay fresh

Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your social sphere.