Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
Twitter is basically a social networking site that enables the users to send and read text messages also known as 'tweets' in twitter language. Twitter characters are only limited to 140 characters. It was created in the year March 2006 and the site was launched in July 2006. You can follow your favorite film stars , sports person , leaders or your role models and see their views or comments via tweet. There is also an application for twitter on smart phones through which people can tweet via smart phones or with the help of their laptops or PC's. It provides with the facility of updating your profile i.e. putting a profile picture and giving a small description about yourself which can be edited anytime.
Apart from these features twitter has some advantages which are as follows :
can be getting in touch with your peers and even strangers.
2. You can learn
about new products.
3. You can be
updated with current and breaking news.
4. You can enjoy
someone's newly created website.
5. You can write
about anything by using your right of speech.
6. You can send
your message to the whole world, via twitter where millions of people can hear
7. Twitter is a
great place for your self-promotion.
8. You can kill
your some time, and at the same time you can make some money with this great
site by promoting some goods or services.
9. People are
using this great platform to find, connect and interact with minded people and
10. You can find
potential customers for your business or services.
Many people tweet to drive the traffic to their website or blog. Its a great source for talking to strangers. Every public tweet is
indexed by search engine like Google and hence it is a very good tool for Search Engine Optimization. Customers can complain if they don't like a particular service so that the service providers can see it and improve their selves and is also a great platform for sending a quick message to your followers.
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways: by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…