In addition there are some advantages associated with it which are as follows :
- It acts as a boon for marketers because one of the greatest hindrances of traditional marketing is the lack of mass reach.
- It drives engagement i.e. it creates exciting , consistent , connected web experience.
- Helps in monetizing which means it enriches experience through e-commerce and advertising revenues.
- It is completely cost effective as compared to traditional marketing and has a 24 x 7 reach.
- It has a potential market which today has an access through phones , cyber cafes and personal computers to literally millions of email and mobile campaigns.