21 October 2013

Digital marketing advantages

We all know that digital marketing is a way of marketing your products and services through electronic devices such as computers , tablets , televisions and smart phones. Internet marketing and Search engine optimization are the most important elements of it. Digital marketing is the activity of promoting , advertising and selling your products and services using digital distribution channels. Like traditional marketing , digital marketing is highly result driven and sets objective practice.
          In addition there are some advantages associated with it which are as follows :

  • It acts as a boon for marketers because one of the greatest hindrances of traditional marketing is the lack of mass reach.
  • It drives engagement i.e. it creates exciting , consistent , connected web experience.
  • Helps in monetizing which means it enriches experience through e-commerce and advertising revenues.
  • It is completely cost effective as compared to traditional marketing and has a 24 x 7 reach.
  • It has a potential market which today has an access through phones , cyber cafes and personal computers to literally millions of email and mobile campaigns.
    benefits of digital marketing - lokesh raghani
As digital marketing also includes use of computers it works well with social media networks. Though impersonable , it communicates well with niche or the target market if execution is done properly. Campaigns can be easily adjusted or scaled up and down.

           It provides additional branding and promotion for your company product and also in digital marketing is easy to measure the success of the campaign for example through analytics. Today various industries are dependent on technology. A recent forecast suggest that 25 percent of companies will plan to hire a chief digital officer by 2015. It enhances your relationship and credibilty with among the audience and peers.

           Apart from these digital marketing has a wider geographical reach , more flexibilty for respondents and less expensive added to less time consuming.
It has a potential market which today has access through phones, cyber cafes and personal computers to literally millions of email/mobile campaigns.It has a potential market which today has access through phones, cyber cafes and personal computers to literally millions of email/mobile campaigns.
Post a Comment