LinkedIn has been creating buzz in social media circles for many years now, however many businesses are yet to fully capitalize on this tool for their online marketing and promotional needs. As the largest professional network in the world, LinkedIn offers companies plenty of advantages. Like many social media tools, companies can use LinkedIn to not only promote themselves, but establish connections and build relationships. The site has more than 120 million members, making it an ideal platform for companies to recruit top candidates, showcase their culture and demonstrate their expertise.
Expand Marketing - Each LinkedIn company page has a dedicated section for you to promote your products and services. In this space you can provide detailed information about your offerings and provide links to your website for more information. To better target your audience, LinkedIn allows you to create custom campaigns based on industry, title, location and other segments.
Access Expert Advice - LinkedIn’s latest release, LinkedIn Answers, aims to facilitate information and idea-sharing online. In brief, the product allows you to post business questions to both your own network and the greater LinkedIn community. However, even before the introduction of this feature, LinkedIn was commonly used for 'knowledge sharing'. Users have always been free to use their mailbox to pose questions to connections and the multitude of groups on LinkedIn serve as forums for the discussion of many industry topics.
- If you or your business has a regularly updated blog, LinkedIn is a great way to share and promote it. Users are able to add a blog or website to their individual profile in order to give it exposure.
Recommendation - Another useful tool for businesses is the recommendations feature. Once you have added products or services to your company profile, you can request recommendations from your customers. Recommendation is the ultimate way to boost your company’s credibility and gain new clients.