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SEARCH ENGINE OPTIMIZATION IN 
DIGITAL MARKETING


importance of seo - siddheshwar bhagunde
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines-- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Search Engine Optimization is simply the process of increasing the visibility of a web page. All search engine traffic starts with a keyword. Pick a keyword to target and rank for it in order to get the traffic generated by that query. The act of getting a page on our site to the top of the SERPs (search engine results pages) is essentially SEO.

SEO are of two types namely WHITE HAT SEO and BLACK HAT SEO.

White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which abides by the search engine (mainly Google) guidelines. Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Follow these steps to help direct your website upward through the serps
  •          Perform Keyword research and analysis
  •          On page optimization
  •          Off page optimization
  •          Content optimization
  •          Article writing
  •          Engaging in discussion forums
  •          Convert articles to pdf format
  •          Convert articles to eBooks
  •          Linking articles to article directories and generating back links
  •          Leverage Social media  (specially G+)
  •          Use analytics for measuring engagement and strategizing
  •          Collaborate with experts to increase brand value








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