Social Media for Growth of Small Businesses and Entrepreneurs
small business struggle to find the resources it needs to compete with larger companies? The challenges are numerous coupled with Time and Money Limitations. Social networks have come as a Big BOON and that can help you actively seek out clients and/or customers with little to no cost, and are a great way to generate leads and acquire referrals.
There’s a good chance you already have a handle on Facebook and Twitter, but there can be more added value in other social mediums, such as LinkedIn, Google Plus, Pinterest and Reddit. While you may not have the means to spend big dollars on advertising, social media allows you to compete with the larger companies who are in your similar Product/service segment in the same Target Market.
social networking is all about conversation.
It’s important that you personally engage on these networks in a genuine manner, keeping in mind that consumers don’t like to be solicited or bombarded with advertising. Another factor to remember is that
each network has its own personality and character to follow. For example, Twitter is more public, fast-paced and geared towards news dissemination. Facebook, on the other hand, is more personalized and geared towards engagement and conversations. It may take some time, but once you grasp the different voices of social media outlets, you’ll then be able to figure out which outlet is best for your company.
The more you position yourself as an expert in your industry, the more people will be inclined to engage and start a conversation about your business.