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instagram for business


Using Instagram for Business

instagram-sejal visawadia

Have you ever imagined that you can use photographs and video for your brand awareness through instagram ? 

Getting started on instagram is very easy just click, edit and share ! For  this you just need to sign up and add your brand logo, and add a link to your website, connect linking through facebook and there you start yourself.

But how you integrate instagram with business?
1. Most of the business are getting into fame through instagram. Instagram has very well provided us with a guide : instagram for business 


2. Balance Fun Images With Pictures From Your Business
Anthropologie has struck a good balance with their images. Their followers like fun images as well as business ones. A puppy picture received 7,640 likes and a picture of their personal shoppers posing at a company luncheon event received 3,457.

One of the ten most engaging posts mentioning #Anthropologie.
Track the engagement on your images to find out what your followers like best!

3. Cultivate a Following

  • Connect your Facebook account
  • Use relevant, popular hashtags
  • Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there.

4. Debut Videos

Instagram’s recent Video on Instagram has given Twitter’s Vine a serious competitor to contend with. Most notably 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds.
Jordan Crook charts the differences between Instagram and Vine in the image below:

5. Embedding Instagram Video(s)  in  Blog /Website

Last month, Instagram released a new embed feature for its desktop web browser version. Mike Gingerich provides helpful instructions, in addition to examples for when and how to use Instagram videos.
Since you never know who will see your shares on a social networking platform,embed your Instagram video in your blog or website to extend the reach of your content.

6. Follow Your Followers Back

The people you follow on social networking platforms make all the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back.
To create strategic relationships on Instagram, find the brands and people you enjoy and can learn from in your followers and follow them back. We’ll talk more about this in #23.

7. Generate a Flexible Posting Plan

Carley Keenan offers the following advice on the frequency of sharing on Instagram:
“You don’t need to post on Instagram every day. The ‘feed speed’ on Instagram is still mostly laid back. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. Decide what you have ready to post and create a schedule to help you remember what to post when and to track what is working once you get going.”

8. Explore & Exploit the Power of Apps

Kay Tan put together a list of 20 apps that will enhance your photo-sharing experiences. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more.
Use these apps to make Instagram a significant part of your social media marketing strategy.

9. Change our  Perspective.

Russ Meyer recommends that for brands to be successful on Instagram, they need to get past their inherent interest in selling and instead:
  • Share a distinctive view of the world
  • Cultivate a unique visual sense
  • Capture things that are interesting to the brand and to the core target customer
  • Train your eye to focus on what makes a great, provocative, engaging image
Entrust your Instagram presence to someone in the organization who understands how to align images with the interests of your target customer.
10. Networks & Networking on  Instagram
Kim Garst writes, “Instagram connects people through photos” and suggests 3 essential ways to create a network:
  • Engage—like others’ photos and leave comments
  • Follow your already established followers from other social media platforms
  • Include your hashtags—if your brand uses specific hashtags on Twitter or Google+, use them on Instagram as well.

11. Promoting Business on  Instagram

Great things can happen when a platform is purchased by an entity such as Facebook. Instagram and Facebook as a duo offer brands a unique opportunity for promotion.
James Borow explains, “Brands create Instagram videos, share them to their Facebook pages and then boost them into paid media that hits the Facebook news feed, in the same way that they boost text or photo posts. This enables brands to reach Facebook’s 818 million monthly active mobile users, which dwarfs Instagram’s 130 million. It’s profiting from Instagram without having to advertise on Instagram… For now it’s all about capturing and sharing the world’s moments—and paying to distribute them on the world’s largest social network.”
Capitalize on Facebook’s integration of Instagram to reach a wider audience.

source : http://www.socialmediaexaminer.com/instagram-for-business-tips/









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