Skip to main content

Video-Marketing

Marketing and advertising of products and services has taken a new Dimension with entry of Video tools, in which business create 2-5 minute short videos. 
These videos are then uploaded to various video sharing websites like YouTube for distribution and exposure, incorporating videos in your marketing campaigns whether to promote your company , product or services.

It serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles. Videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. Marketers can gain a lot of speed with just one video by incorporating it into all your marketing channels. Also video can increase your Google ranking, open rates, click through rates and more.


A study states that a web page with video is 50x more likely to appear on the first page of Google. Even more importantly, Google has started incorporating more video content within its organic search results allowing us to increase our exposure.

Some of the advantages of video marketing are

  • Customers spend most of their time watching videos.
  • Video is shared easily and frequently.
  • Video entertains, educates, and inspires.
  • It allows for feedback & interaction like people love to comment on videos, and that's where we can learn more about our consumers. 
  • It is measurable & cost effective.

Some  interesting facts about video marketing
                                                                          
  • About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. 
  • Video is now the sixth most popular content marketing tactic
  • The average user spends 88% more time on a website with video
  • Video and e-mail marketing can increase click-through rates by more than 90%.



Marketers normally make use of video marketing because its the easiest , now one of the cheapest ways of marketing , also one of the fastest ways to attract traffic on to your site , increases conversion & sales. Before the use of video marketing was not to a great extent because of some myths such as it is complicated , expensive , technical etc. but now its completely the opposite...people turn up to video marketing because it gives good exposure to the product or company and has a wide reach.

It should attract the prospects back to your website and free information should be given to them in exchange of their contact details. Video marketing is a content marketing cornerstone, and an integral aspect of brand reach, influence, experience. With video marketing your brand can reach a targeted consumer audience with relative ease.  And by properly taking advantage of social media, distribution channel and keyword targeting, your priority demographic audience can be engaged with near-surgical precision. 


Some of the sites for video marketing are Youtube , Dailymotion , Livevideo.com , Metacafe , Vimeo etc.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…