05 October 2013


Marketing and advertising of products and services has taken a new Dimension with entry of Video tools, in which business create 2-5 minute short videos. 
These videos are then uploaded to various video sharing websites like YouTube for distribution and exposure, incorporating videos in your marketing campaigns whether to promote your company , product or services.

It serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles. Videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts. Marketers can gain a lot of speed with just one video by incorporating it into all your marketing channels. Also video can increase your Google ranking, open rates, click through rates and more.

A study states that a web page with video is 50x more likely to appear on the first page of Google. Even more importantly, Google has started incorporating more video content within its organic search results allowing us to increase our exposure.

Some of the advantages of video marketing are

  • Customers spend most of their time watching videos.
  • Video is shared easily and frequently.
  • Video entertains, educates, and inspires.
  • It allows for feedback & interaction like people love to comment on videos, and that's where we can learn more about our consumers. 
  • It is measurable & cost effective.

Some  interesting facts about video marketing
  • About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. 
  • Video is now the sixth most popular content marketing tactic
  • The average user spends 88% more time on a website with video
  • Video and e-mail marketing can increase click-through rates by more than 90%.

Marketers normally make use of video marketing because its the easiest , now one of the cheapest ways of marketing , also one of the fastest ways to attract traffic on to your site , increases conversion & sales. Before the use of video marketing was not to a great extent because of some myths such as it is complicated , expensive , technical etc. but now its completely the opposite...people turn up to video marketing because it gives good exposure to the product or company and has a wide reach.

It should attract the prospects back to your website and free information should be given to them in exchange of their contact details. Video marketing is a content marketing cornerstone, and an integral aspect of brand reach, influence, experience. With video marketing your brand can reach a targeted consumer audience with relative ease.  And by properly taking advantage of social media, distribution channel and keyword targeting, your priority demographic audience can be engaged with near-surgical precision. 

Some of the sites for video marketing are Youtube , Dailymotion , Livevideo.com , Metacafe , Vimeo etc.