28 November 2013

Some Interesting Digital Marketing Facts



About 80% of emails are opened from mobile phones and tablets





Companies that blog more than about 15 times per month, get 5 times more traffic.The average length of text on a page that ranks in the top 10 position is 2000 words.





The Articles with which have photos get 94% more page views. Companies using infographics grow in average of 12%.






Videos can help to keep your audience engaged for more than 2 minutes. 20 % of visitors are interested in reading while 80 % watch videos related to it.




20% of facebook users have purchased something by adds on it.




67% of consumers say that the quality of images of a product image is important in the selection and purchase of the same.





Companies are experiencing 55% increase in sales leads after increasing the number of pages on site from 10 to 15.







40% of the accounts and 8% of the messages on social media sites are spam.





73% of Smartphone owners access social networks through apps at least once per day Make sure that content you're sharing on social networks like your blog articles and landing pages are optimized for mobile devices.

27 November 2013

Email Marketing a.k.a Go Green

No doubt email marketing also known as GO GREEN concept is delivering a message through an email to an individual person or a group of people. A database is required for it which comprises of a list of emails of people who either opt in for it or even if they don’t can opt out for it after receiving an un-required email. 
It is used
·        \To enhance relationship with your customer email marketing is used. 
·         To acquire new customers or maintaining rapport with the current ones email marketing can be used.
·         Or to advertise a product or service email marketing can be used.
e-marketing - lokesh raghani


So basically email marketing is for trust, loyalty, brand awareness, maintains relationship etc. a lot of countries for example United states of America are expected to spend about 200 crores by 2016 on email marketing.  For it to be useful the content should be of high quality, text should be formal and the color should be matched according to the requirements. Information can be obtained to see the success of email marketing through bounce rate , conversion rate , click through rate etc.

It is certainly not the most expensive inbound strategies. It gives a high return on investment if executed properly. Its results can be measured , targeted marketing is possible by dividing the database according to the demographics , location etc. , 2 way interaction , very easy to track and most importantly has a subscribe or UN subscribe option.
Well if a thing has some advantages it also has some disadvantages like email marketing  has become an old tactic , the customers may not see the message , there is a need to work hard on the campaigns to get the required results , there will always be some glitches.

Things which need to be done are:
·         Aggressively capture email addresses.
·         Invest in a branded template.
·         Build promotional landing pages.
·         Clean up list periodically.
·         Compress the images to help email open quickly.

Things which are not supposed to be done are:
·         Spamming the list.
·         Lot of content on the email page.
·         Bad coupons.
·         Poor content.


Some of the types of email marketing are:
·         Welcome email – these are basically automated responses.

·         Educational email – they solve the problem of people whenever they have any queries.
types of email marketing - lokesh raghani


·         News letter email – they almost look like a newspaper and are sent to people to maintain relationships , build customer loyalty.

·         Event email – whenever a new event is coming up such type of email can be sent to people.

·         Lead nurturing email - this type of email helps you move a lead through your sales funnel, while cutting the amount of time required by a sales team to educate prospects about your services and products. 


There are a lot more to it like order status emails , shopping cart abandonment emails , re order emails , re engagement emails , birthday emails , anniversary emails etc.

26 November 2013

Mobile Geolocated Dating

Online dating is no longer what it was , like all most things on the internet is inevitably changed and developed as the technology improved . There is a recent change in growth occurred in old-school dating sites like eHarmony and Match.com to the new social dating sites like Badoo and Skout . One such technological developments that played in revolutionizing online dating a role is
Online Dating
Online Dating
the ability to see . Geographical location of another member Location is an important element for dating sites , since a lot of users want to meet people in their city and want to be with people who live hundreds of miles away . Not linked Geolocation therefore more a normal part of dating apps.
The theory is if users get to show the location and view of other users in the area , this leads to more contacts in real life . Their geographical location option
Geolocated dating
The expansion of geolocation apps that can determine via their mobile phone , the location of the user confirms the change in trend of dating based on shared interests to dating based on location . Mobile platforms such as iPhone and Android are ideal for modern online dating . All new dating websites like Mamboo , Skout , AreYouInterested , TheComplete.me , Zoosk and Badoo offer iOS apps . Badoo is these networks one of the fastest growing and their growth was promoted by people who visited the website via their mobile phone .

Badoo ?

Badoo is available as Android , Blackberry , iPhone and Facebook app . It uses a location - tracking system in the phones of their members , so they can find in their environment . To other members Badoo members to reveal their location wherever they are - which is ideal for people who want to meet other people they look nice find or see if they are in certain places and people there want to meet , such as festivals , sporting events , vacations or even entertainment in their own city .
Mobile Geolocated Dating
Badoo Login Page
Some people are understandably cautious about revealing their location , such as those who have no interest in meeting other members . Skout , for example , has developed a location - app with a built-in notification service . This service alerts users to any unwanted contact . Features such as access to private blogs and private chat the user can only contact people he or she wants to meet .
Online dating on the rise
The rise of online dating based on geolocation is a combination of demand and technological development. Geolocation apps have contributed to the growth of newer social dating sites and now seem to be at the meeting people over the internet . An essential part Match.com, and its traditional equivalents are also going to use apps but so far without location-based facilities . The obvious reasons for this include that they think their users do not want to be disturbed or approached in places such as the supermarket, without makeup , and that they prefer traditional ways of online dating. Whether this will change in the future remains to be seen , but what is clear is that online dating based on geolocation another product of our technological development. It seems that it will be in the future of online dating . An important element People are increasingly using their phones for things like apps than they use it to talk to people. So it is. Geolocation apps from companies like Foursquare were first used by people to share . Their location with their friends The potential of the app did not go unnoticed in the online dating world , and now there is no turning back .


19 November 2013

Google AdSense & Some Do’s to get approval


     Google is the biggest and the best search engine on web. Google run's one of the best revenue earning programme for blog and website holder's Google Adsense. Adsense is one of the best ad networks to monetize blog or website. It offers the publishers the highest CTR for every web page. It is 90% better than any other CPC advertising programs Google AdSense is an ad serving application run by Google. AdSense provides a way for the website owners to earn money for content on their site. Website owners can join this program to enable text, image and video advertisements on their websites.  AdSense works on the text and the images to display adds on their site according to the sites content .


     The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you’ll earn will vary. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people to generate revenue.

      Webmasters place a brief HTML code on the websites' pages according to the sites contenet and the viewers. Websites that are content-rich have been very successful with this advertising program.

Types of AdSense :-

Content
The content based adverts are of two types CPC (cost per click) & CPM (Cost Per Mille) The ads could be in various sizes. The ads can be simple text, image, animated image, flash, video, or rich media ads. At most ad sizes, users can change whether to show both text and multimedia ads and just one of them

Search

AdSense search allows website owners to place Google Custom Search boxes on their websites. Google shares 51% of the advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked

Feeds

Ther is a version of AdSense that runs on RSS. AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns.

Mobile content

Publishers generate earnings from their mobile websites using targeted Google advertisements. Technologies such as Java and Objective-C are used

Video

AdSense for video allows publishers generate revenue from video content  using ad placements from Google's extensive advertising network including popular YouTube videos.

Some do’s to get AdSense approval :-


  • Produce quality content on the site a good and fresh content is most   likely to get approved .

  • Use keywords and use Metatags to make your site or blog search friendly

  • Take time before applying your blog or website for AdSence approval

  • Chose wisely while putting images on blog or site it should not be a copyright content

  • Design the blog or website neat and clean to get approved 

17 November 2013

Online Media planning





     Online media planning is not an easy task now a day with ever improving technology and various options emerging in them Market. When planning your media campaign it is important to understand the strengths of all the available formats how to capitalize them. Ensure that the message is clear across all channels. Know clearly what your goals are and help your target get to the jackpot at the end of the rainbow when your campaign is successful.
 



How audiences respond to them and how they can work together for marketers who want to make the most effective use of all forms of digital media from websites to online video, social media and mobile as part of an integrated campaign. To figures out how, when and where to reach consumers while keeping a constant eye on ROI.





Things to consider for media planning :-



Targeting the right customers:-


Find the pleasure and the pain—The act of buying boils down to a person striving to avoid pain or increase pleasure. Yes, even in business. Understand what hurts and what makes the prospect’s heart race.


Re-orient your language:-As soon as you find your communications creeping back in the direction of what you do, what you make and how you do business, stop. Retreat. Turn features into benefits. Turn around first and/or third person voiced propositions into a “you” statement or question.


Personalize:-Apply what you know to make your message as customized and personal as possible making changes as per customer’s requirement.



An Integrated Approach


Digital media planning and media buying strategy both encompass a constantly evolving ecosystem of bought, earned and owned media. To build connected brands there is a need of holistic approach to media planning that allows integrating all digital channels and measuring cross-channel influence.



Branding & lead Generation:-


Branding with CPM deals or creating direct lead generation and sales channels using pay-for-performance contract is a very important .Also use of affiliate marketing .Negotiate the most favourable terms for your business in relation to costs, performance & placement

Campaign Tracking, Reporting:-


Real-time tracking of click and conversion results from email, paid search, and online media campaigns is essential to online success. It can translate into tremendous savings by minimizing waste spent on non-performing impressions and placements and boost ROI by focusing funds on successful placements Track the changes that really matter. The goal is to connect with and meet the needs of your audience people and people change.


Reach 
 Developing online reach and frequency is a worthy goal and promises to be useful for integrated campaigns. But developing valid reach and frequency models for the Internet is complex. Since ad servers count the number of ads that reach a target, buys are based on ad impressions, not based on site traffic. Because of this, online reach and frequency data will always be inherently different and will come from a various data solutions, such as ad server data, log files, and browser-based (cookie) information.


Frequency

Number of times a person likes it or comments on it or share it on various platforms.


Continuity

Advertising runs steadily and varies little compare with Flighting and Pulsing with scheduling


And at the last Measure, Optimize & Repeat :-

Creating balanced attribution models to measure the ROI of every media dollar spent. Using proprietary Connected Marketing Platform and third-party ad servers, delivering and tracking programs to optimize media spend and drive results. Together, these tools offer ongoing insights, flexible reporting and campaign forecasting, which will help in continuous re-invest by channel and placement so clients get the most result out of their online media investment.