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Showing posts from November, 2013

Some Interesting Digital Marketing Facts

Email Marketing a.k.a Go Green

No doubt email marketing also known as GO GREEN concept is delivering a message through an email to an individual person or a group of people. A database is required for it which comprises of a list of emails of people who either opt in for it or even if they don’t can opt out for it after receiving an un-required email.  It is used ·        \To enhance relationship with your customer email marketing is used.  ·To acquire new customers or maintaining rapport with the current ones email marketing can be used. ·Or to advertise a product or service email marketing can be used.

So basically email marketing is for trust, loyalty, brand awareness, maintains relationship etc. a lot of countries for example United states of America are expected to spend about 200 crores by 2016 on email marketing.  For it to be useful the content should be of high quality, text should be formal and the color should be matched according to the requirements. Information can be obtained to see the success of email ma…

Mobile Geolocated Dating

by Renzil D'Cruz Online dating is no longer what it was , like all most things on the internet is inevitably changed and developed as the technology improved . There is a recent change in growth occurred in old-school dating sites like eHarmony and Match.com to the new social dating sites like Badoo and Skout . One such technological developments that played in revolutionizing online dating a role is the ability to see . Geographical location of another member Location is an important element for dating sites , since a lot of users want to meet people in their city and want to be with people who live hundreds of miles away . Not linked Geolocation therefore more a normal part of dating apps. The theory is if users get to show the location and view of other users in the area , this leads to more contacts in real life . Their geographical location option Geolocated dating The expansion of geolocation apps that can determine via their mobile phone , the location of the user confirms the …

Google AdSense & Some Do’s to get approval

Google is the biggest and the best search engine on web. Google run's one of the best revenue earning programme for blog and website holder's Google Adsense. Adsense is one of the best ad networks to monetize blog or website. It offers the publishers the highest CTR for every web page. It is 90% better than any other CPC advertising programs Google AdSense is an ad serving application run by Google. AdSense provides a way for the website owners to earn money for content on their site. Website owners can join this program to enable text, image and video advertisements on their websites.  AdSense works on the text and the images to display adds on their site according to the sites content .

     The ads are created and paid for by advertisers who want to promote their products. Since these advertisers pay different prices for different ads, the amount you’ll earn will vary. AdSense has been particularly important for delivering advertising revenue to small websites that do not ha…

Online Media planning