Skip to main content

Best  practice of using hashtag(#)

Ravi jain

Hashtags have become an everyday feature of online life. With the introduction of these searchable links to Facebook over the summer it is key to be informed about the what hashtags are, why they are used, when they are used and how they are used. Our tips will help you get started in this essential online marketing trend.
Hashtags can be used on all major social networks. They are a form of tagging that associates disparate pieces of content within an overall category. A hashtag, a word or phrase preceded by the # symbol (hash in Europe, pound key in the US), groups content together within the network where it is published. On many social networks these tagged words or phrases will be clickable, allowing users to access all content on that network associated with that word.
"your hashtag will be used by fans and followers to join a conversation about your product, service or event."
The hashtagged word can be used in a sentence or appended to it. For example, “For excellent #cricketing tips, check out our crics’ Dozen of Tips today.” In order to be more relevant the hashtag #sport could also be appended to this content. A couple of points of hashtag etiquette:
·         Don’t use more than two hashtags in one update. More and your content can appear spammy.
·         Hashtags should be one word without spaces so “Ravi Jain” becomes #Ravi Jain. Note the use of capitalisation to assist the reader.
While hashtags pre-existed Twitter, it was on this social network that they really took off. Twitter responded to users using hashtagged words to group content by making the content clickable and a user friendly phenomenon was born.
As an individual responsible for promoting products or services, you too can use hashtags to associate your content with a general category or create specific hashtags to strengthen your brand and allow users to find your content easily.
For example if you are responsible for promoting a kkrish as a movie you might append #hritik to your tweets, LinkedIn or Facebook Updates, Google+ posts, Instagram or Flickr images and Vine videos to name but a few. Consider being far more specific and using the brand name rather than a generic hashtag e.g. #KKrish3. 
Therefore you can use hashtags to do the following:
·         Associate your product or service with a general category such as movie or music
·         Gather the content under one heading especially around an event or initiative e.g. #redcarpet13
·         Expose your brand to a broader audience: users might mention #kkrish3 but not namecheck your brand itself in their update e.g. “Loving the movie on #kkrish3.”
·         To host a conversation around a specific subject usually with the word chat included e.g. #IndianSuperhero

“...the success of a hashtag is measured in its adoption.”

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…