Google is the largest search engine on the Internet, and to use the Internet as a profit making source, one needs to use Google. Google AdWords is a system that Google has developed to Assist marketing companies products on Google and its affiliated sites , it is the largest earning system for Google .Google is the largest search engine on the Internet, and to use the Internet as a profit-making source, one needs to use Google.
It provides various services such as pay-per-click, that is also called as cost-per-click (CPC) advertising another service provided is cost-per-thousand-impressions or cost-per-mille (CPM) advertising and site-targeted advertising for text, banner, and also rich-media ads.
For applying companies just have to register on Google AdWords and have to bid in auction in for keywords order to get there add shown on the search engine it is considered one of the best way for advertising but still the AdWords may not work for the companies if there adds are poor and if they are using wrong keywords The more smartly you use it, the more benefits you will reap
Reasons To Use Google AdWords :-
Small Initial Investment:-
This is the major reason why Google AdWords is so popular. Google AdWords comes with a small initial investmentYou need to pay only a small amount to create an AdWords account; thereafter you can bid on the best keywords. After creating the Google AdWords account and releasing the content, the payment is billed after every click
Google AdWords comes with a Return of Investment (ROI). This means you need to pay Google per click, which suggests your investment is returned against assured business. Google AdWords increase click through rates and visits; therefore, there is a greater chance of business.
This is another important and very useful aspect of Google AdWords that serves as a major reason behind the use of the Google AdWords campaign. By using this, you can bring targeted traffic directly to a Web site. As ads are displayed along with a defined title and description, a serious audience will end up clicking these links and taking a further call to action.
This is one of the most important reasons why you can still use Google AdWords. Google AdWords bring instant gratification or traffic to one’s Web site. On-page optimization and off-page optimization is very important for bringing traffic to one’s online Web site. However, all measures such as link building, on-page optimization, and so on do not come with assured traffic brought by Google AdWords.
Targeting ads locally:-
Google AdWords offers location targeting for display ads. You can specify definite display ads for certain locations, which will enable those particular ads to display exclusively to a particular location. This enhances the effective use of Google AdWords as it allows you to reach browsers at local, national, and international level.