Skip to main content

Online Media planning





     Online media planning is not an easy task now a day with ever improving technology and various options emerging in them Market. When planning your media campaign it is important to understand the strengths of all the available formats how to capitalize them. Ensure that the message is clear across all channels. Know clearly what your goals are and help your target get to the jackpot at the end of the rainbow when your campaign is successful.
 



How audiences respond to them and how they can work together for marketers who want to make the most effective use of all forms of digital media from websites to online video, social media and mobile as part of an integrated campaign. To figures out how, when and where to reach consumers while keeping a constant eye on ROI.





Things to consider for media planning :-



Targeting the right customers:-


Find the pleasure and the pain—The act of buying boils down to a person striving to avoid pain or increase pleasure. Yes, even in business. Understand what hurts and what makes the prospect’s heart race.


Re-orient your language:-As soon as you find your communications creeping back in the direction of what you do, what you make and how you do business, stop. Retreat. Turn features into benefits. Turn around first and/or third person voiced propositions into a “you” statement or question.


Personalize:-Apply what you know to make your message as customized and personal as possible making changes as per customer’s requirement.



An Integrated Approach


Digital media planning and media buying strategy both encompass a constantly evolving ecosystem of bought, earned and owned media. To build connected brands there is a need of holistic approach to media planning that allows integrating all digital channels and measuring cross-channel influence.



Branding & lead Generation:-


Branding with CPM deals or creating direct lead generation and sales channels using pay-for-performance contract is a very important .Also use of affiliate marketing .Negotiate the most favourable terms for your business in relation to costs, performance & placement

Campaign Tracking, Reporting:-


Real-time tracking of click and conversion results from email, paid search, and online media campaigns is essential to online success. It can translate into tremendous savings by minimizing waste spent on non-performing impressions and placements and boost ROI by focusing funds on successful placements Track the changes that really matter. The goal is to connect with and meet the needs of your audience people and people change.


Reach 
 Developing online reach and frequency is a worthy goal and promises to be useful for integrated campaigns. But developing valid reach and frequency models for the Internet is complex. Since ad servers count the number of ads that reach a target, buys are based on ad impressions, not based on site traffic. Because of this, online reach and frequency data will always be inherently different and will come from a various data solutions, such as ad server data, log files, and browser-based (cookie) information.


Frequency

Number of times a person likes it or comments on it or share it on various platforms.


Continuity

Advertising runs steadily and varies little compare with Flighting and Pulsing with scheduling


And at the last Measure, Optimize & Repeat :-

Creating balanced attribution models to measure the ROI of every media dollar spent. Using proprietary Connected Marketing Platform and third-party ad servers, delivering and tracking programs to optimize media spend and drive results. Together, these tools offer ongoing insights, flexible reporting and campaign forecasting, which will help in continuous re-invest by channel and placement so clients get the most result out of their online media investment.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…