Due to the constant evolution of search engine algorithms, it's important to keep your SEO practices up to date. Many tactics that worked last year are completely ineffective now. That's why it's necessary to make the proper adjustments along the way. Let's take a look at some of the top SEO trends of 2013 and how to use them to benefit your campaign.
1. The rapid increase in the importance of mobile optimization - A few years ago, mobile devices like smart phones and tablets were just starting to catch on. Almost 40 percent of people are now accessing the Internet via mobile devices. When it comes to social media the figure is higher at 55 percent. If this growth continues half of all Internet browsing will be done on mobile devices within few years. So it’s important to adapt to this trend and make your website Mobile friendly.
2. Google Authorship - Google authorship is playing a major role in search engine rankings and click-through rates. Google has stated that it provides ranking boost to the content. It’s rare for Google to confirm anything that affects ranking, so when Google makes such a clear statement about something like this, it's worth paying attention to.
3. Longer Content - While it's still possible to rank well with shorter articles ranging from 300 to 500 words, it's advantageous to create longer articles that are more in depth. Higher the word count, the more links an article will get. Since the quantity and quality of backlinks are the strongest factor in the ranking algorithm, longer articles tend to result in higher rankings, more inbound links and more website traffic.Join Social Media Bandwagon - In order to boost your SEO power go on board with social media. One of the easiest ways to do this is by making it convenient for people to share your content on the social media networks of their choice. By installing social share buttons, readers can quickly and easily share your content on their profiles, allowing their followers/friends to have instant access.