Skip to main content


Twitter’s purpose is still widely misunderstood, and many people think they have no need for it. But it has great potential to enlighten us.

We are a specialised species. Each of us lives a different life with unique passions, intellectual pursuits and hobbies. We choose a path and along the way amass a distinct collection knowledge. But what if we could peek into each other’s minds to gain insight from the roads we’ll never travel? Well, we can. That’s the magic of Twitter.

It’s inherently flexible. Twitter is a skeleton its users bring to life. Yes, we can share what we’re having for breakfast or what we watch on TV. But at its best, Twitter is a tool for distilling understanding of the world into the most digestible format possible.

By following the right people on Twitter, we could see the world like a quantum physicist, movie critic, artist, explorer or entrepreneur. Even “normal” people have something special to say about how they interpret existence, and there is joy in more vividly seeing our friends’ perspectives.

Reading tweets won’t make us experts in all these areas. But our mortal lives are short. There’s not enough time to grasp the intricacies of everything. Twitter is a shortcut to the next best alternative – understanding through the help of those who truly understand.
Teaching us to refine our life experience into precise words — to transform coal to diamond — will be one of Twitter’s greatest challenges. It’s a skill in and of itself, and Twitter must convince us that aiding others is worth the trouble.

Even tougher may be leading us to follow the right people…and unfollow the wrong people. Twitter’s uncensored stream of information is vulnerable to blatherers more interested in self-promotion and hearing themselves talk than educating their audience. If these challenges can’t be beat, the value of Twitter falls apart.


1. Twitter has some 500 million users, with 5000 to 10000 new users joining every day. This is too big a market to ignore.

2. Opinion leaders and influential people use Twitter. They generally don’t mind if you tweet to them (although they may reply to your tweet only if they are interested in what you are saying).

3. You can follow the industry leaders in your category and glean ideas/inspirations.

4. Twitter can be invaluable for your in-house research. Ask a question and get valuable insights.

5. You can use Twitter to find journalists and pitch them your publicity story.

6. Use Twitter search to find out what people are saying about you, your competitors and other players in the industry.

7. You connect with hundreds or thousands of customers who you have no other way of reaching.

8. You can connect more personally with your customers, employees, suppliers, competitors and media people.

9. If you have an interesting idea, people on Twitter will spread it to new places.

10. You have a continuous stream of fresh, current information and news. You can use this information for your updates or news pitches.

11. You can post links to articles or products on your website and drive traffic from Twitter to your site.

         Thank you so much for reading my blog....!!

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…