21 February 2014

Types of Internet Marketing Strategy for Online Business.



 Attention Marketing – The idea of this is simply communicating your message to grab attention of customer or visitor by headline of email , keywords , articles or blogs.


Affiliate Marketing -This method rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts other company or brand who use internet marketing strategies they can have target customer through other means.

Article Marketing – This is a type of advertising in which  articles are written related to the business’ respective industry. These articles are made available for distribution and publication in the marketplace. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.

Content Marketing –
It is the content which matter a lot in online marketing. You content should be jargon and to the point which your visitor want to know from you or your website. Content helps to drive more and more people to website or blog.

Digital Marketing – With regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers. This includes video channels, Internet Radio,mobile phones, display or banner ads, digital outdoors, and any other form of digital media.

Email Marketing – A form of direct marketing which uses electronic mail (email) as a means of communicating messages to an audience. The purpose is to enhance the relationship of a business with its current or previous customers, to encourage customer loyalty and repeat business, or to acquire new customers or convince current customers to purchase something immediately.

Performance Marketing –
As you know that performance can be noted in online or internet marketing which can used to lure visitor and drive their attention for your services by showing them that how well your product is doing and how your existing customer like it. This can be made in point with the help of PPC , CPC , Pay per View , Pay per lead.

Search Engine Marketing (aka “Search Marketing) – A form of Internet marketing that is use  to promote websites by increasing their visibility in search engine result pages through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion.

Social Media Marketing –
As we know that now a days social media marketing now a days play big role in online or internet marketing. To any business online reputation plays an important role which helps any brand to know how their customer feel about their products and their services. Key factor or advantage of social media is that brand can have direct conversation or say or review product from their customer.


13 February 2014

" Recession is Good ! The Good Side of It "

It seems like everyone around us is obsessed by recession talk these days.
" Economic Recession, Global Meltdown, Tough Economy, Economic Crisis, Stock Market Crash..." all these terms which used to be economic jargons once has become common words for us today!

Everywhere we look, people want to know if we're in a recession. Turn on the nightly news or read the news paper, we get scary economic statistics one after another. Without doubt the main topic dominating the news is the current economic crisis, and it appears certain that it may be going to get even worse.
Anyways, What is this Recession?
Our Economists and Financial Guru's says, " it is a state of economic decline; a widespread decline in the GDP, employment and trade lasting from six months to a year ". To make it more understandable, it is when hundreds of people gets laid off from their jobs, prices of commodities are shooting up, and everybody is short on cash. Holy Cow! Quite a disaster isn't it?
We could say "There is nothing that we can do about this recession; it is out of our hands" . To some extent this is true, there is nothing that we as individuals can do about the recession. How long it will last or how deep it is, is simply out of our control.
I read in one of the leading Financial News Paper recently, "Recession is primarily caused by the actions taken to control the money supply in the economy. The Government is responsible for maintaining an ideal balance between money supply, interest rates, and inflation. When the Government loses balance in this equation, the economy can spiral out of control, forcing it to correct itself." bla..bla..bla..it goes on !

In short, we can blame the Government for everything that's happening right now. But, is that what we should be doing right now? Or can we talk about something better? As always, in every situation there are those that comes out victorious, so don't dwell on the negative effects of economic recession because that won't help us and take us anywhere.

Instead, what if we think of the different ways to beat economic recession ?
Great! That's one good side of it. It makes us think! Remember, in every situation we can come out victorious if we choose to. You must be laughing thinking what good side can economic meltdown offer. Well, tighten your seat belts, let me take you through that.

The Good Side of Economic Recession

1) It Makes Us Wiser : You'll be surprised how people start to lecture you about spending wisely, saving for the future, tighten your belts etc.! Seriously, in this world where consumerism is highly encouraged, the situation right now has made everybody wiser than before. I don't see people spending a lot of money like they used to. Don't you feel that's really good?
2) It Makes Us Think Out Of The Box : As I've said earlier, economic recession makes us think, which is the greatest thing. What different way have we thought of today that will earn us some extra cash? The beauty of it is that, the more we think of it, the more creative ideas we get. And that is our first step towards success.
3) It Creates a Decision Maker Out Of Us : Knowing that we have to act fast, it forces us to make quick decisions. It doesn't matter if we make a mistake, what matters is that we are doing something. Procrastination will get us no where, and that is what recession is saving us from.
4) It Makes Us Appreciate What We Have : A friend of mine used to always complain about the car that he drives, he wanted something new, a brand new Honda to be specific. But now I'm hearing him say how thankful he is to still be driving a car. How about rest of us? Do we still hate the car we drive? Do we think our house is too small? Don't you think recession really makes us appreciate what we have?
5) It Forces Change : This goes together with all the other benefits of economic recession. Change is a constant thing but recession accelerates that, it makes everybody adaptable. If we were used to eating at Five Star Hotels and Fine Dining Restaurants, I bet some of us might be at least thinking or started having it at a Fast Food Joint or even just eat at home!
6) Other Benefits of Recession : Economists say, during recession Interest rates which will come down which is good for Borrowers and Inflation rates will drop which is good for Savers. Sometimes difficult times can force us to reevaluate our financial situation. It can make us look for new business avenues and new ways to cut costs and spending. Although it may be temporarily unpleasant, the important thing is not to panic but try to make the best of any situation we find ourselves in.
I can probably list 10 or 20 more good sides of economic recession but I think you got the message what I am trying to explain and I will be extremely happy if reading this article made you to look at recession in a different perspective.

Anyways, Its for sure that, we can't control what happens to the economy, not even U.S President Obama can do that (or maybe he can, whatever!),
but " we can control our own economy " !
In the changing world there will be opportunities, and we should be looking for them. By doing so and becoming established now, we will have a distinct advantage when things start to recover. We need to research and develop our strategies for the future, and acquire the skills that will help us to succeed.
I am sure that those amongst us who survive or even prosper through this recession will do so because of the positive attitude, flexibility and willingness to explore new ideas. Another thing that we all need from time to time is inspiration. Like the old saying "Necessity is the Mother of All Invention".
Lets be appreciative on what we have, ambitious on what we want, avoid negativity and recharge ourselves with positive energy during this recession. While businesses are folding right and left and people are filled with panic and fear, can we make a positive affirmation and boldly say " I refuse to participate in this recession " !!!
Don't you think that's refreshing? A positive mantra surging through your veins? If so, joining with you to beat this recession
 
Bibliography:-http://shamimrafeek.blogspot.in/2009/02/recession-is-good-good-side-of-it.html

12 February 2014

How online marketing help in Business and is effective – Part 2


Reason 5 :- you can develop good relationship with your customers

You can connect through customer through various social media or app also by which you will know that your brand worth and you can have direct view from customer also for any changes or suggestions.

Reason 6 :- You can convert visitor into customer.

Once if web spider know that the person visited your site for something to purchase and didn’t purchase anything you can create affiliate marketing and you can convert that visitor into customer and after that they will register with their email id so you can send them offer letters also.

Reason 9 :- No restriction to promote your business

While doing marketing we are restricted to certain areas and money budget also but in online marketing we are not restricted we can market our business all over the world and get our customers.

Reason 8:- Online Marketing Is Eco-Friendly

Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste is thrown out when people dump their yellow pages? With online marketing, you are at peace with the nature. You gain without hurting the ecosystem.

Now a days with an increase in technology we in India earlier thought that tier 3 cities wont be using PC very often but according to recent surveys they use more internet as compare to tier 2 cities.


Online marketing is more effective because it is measurable in each and every scale whether it is visitors , money , sales and conversion. It is more effective because we get actual figures in our hand that how much did we spend and what was conversion rate or in simple terms we can say ROI for any business.

11 February 2014

4 Digital Marketing Techniques That Will Be in Vogue in 2014

What’s in store in the digital marketing world of 2014? What will be trending in the New Year? Whatever it may be, now’s the time to start preparing your marketing plans for 2014. It’s time to foresee what will work better and what won’t, and include the essential things in your New Year marketing strategy. In this article we’ll examine some trends that must be taken into consideration for any digital marketing endeavor in 2014.

Content Marketing Will Get Bigger

‘Content marketing’ has almost become the catchphrase in today’s digital marketing sphere and come 2014; it’s predicted to only become bigger. Let’s see the figures for today. Social Media B2B claims that businesses that blog are getting 67 per cent more leads a month than those who don’t. A great content marketing campaign will still be the best way to stamp your authority and earn your customers’ trust. A good marketing strategy entails creating precious content on a large number of varied channels.

Marketing-to-Location

Almost all adults have their Smartphones close to them 24 hours a day and they are the ones who are being targeted in location-based marketing campaigns. This mobile device based technology, which is already being effectively used, will become a more popular next year as more and more people start using mobiles. Depending on their location, content marketers are using GPS technology to supply multi-media straight to persons using mobile devices. In 2014 this trend will flourish as businesses become more tech savvy. Marketing-to-location will become commonplace.

Social Media Will Diversify

Pinterest and Instagram have become popular too, like other giants of social media. It is a reflection how social media is diversifying and how it has become part of our daily life. Next year it will only get bigger as the number of visitors to social media sites will get bigger and bigger. In 2013, as many as 93% of marketers said that they used social media for their businesses and that figure is bound to be higher in the coming year. Therefore, in 2014 businesses will have to establish themselves on several social media networks to remain in touch with their customers to build their brands on these very popular sites. Also, LinkedIn and Facebook allow you to pay for ads on their sites. So, more marketers will use paid advertising on the social network. Apart from time, investing cash into these sites to enhance awareness of your brand, reach and social signals will be a good idea.

More Sharing

When you use the social media to share your content you will be rewarded by search engines like Bing and Google in your Search Engine Optimization effort. So persuade your friends, fans and followers to share with each other the content you provide them. The standard way to do this is via the ‘share’ button. But in future, try out some other methods to share like staging competitions on the basis of how much of your content is being shared; calculate and classify your shares and create outreach programs to stimulate momentum and awareness.

More Via Videos

On Vine, you have six seconds in which to display your product via a video. So, if your product is good, why not put it on the Vine? If a product or service works best on videos this site is great for you. Along with other sites where you can show videos, Vine is predicted to be widely used in the coming year. Snapchat and Instagram have also included options for video in their apps because of the growing demand. These small bits of content have become popular and brands use them in short bursts. Try them out before 2104 sets in and then you should be ready to take advantage of this video marketing technique.

More Pictures Will Tell Better Stories

The trend of using more pictures will continue and even grow. It has been proved by Pinterest & Instagram how powerful images can be and next year this will become more evident. Statistics claim that articles which have images get 94 per cent additional views and so pictures will help get greater attention. Images also give your site an SEO lift if you use appropriate ALT/Meta tags with every visual.

Simple, Direct Information

Messages will get simpler as the daily life of people becomes more hectic than it is now. Complex messages will go out of fashion and direct communications will be the order of the day. Simplicity and minimalism are already becoming the new custom in digital marketing. Google and Apple are already using simplistic website designs and ads.

Google+ and SlideShare Major Players

In 2014 B2B marketers will make more use of social media than they are doing now. They will use Google+ and SlideShare as regular tools for spreading content and social sharing. In 2013 B2B started to promote their content on social media and next year they will make extensive use of these networks.

Remarketing

Remarketing has become a popular way to convert web traffic. Normally, first visits by potential customers result in just 2 percent conversions and retargeting has become essential in the digital marketing process. Remarketing allows you to target customers who visited your site but did not convert. Here you can display your products/services on sites they will visit in the future. For the second time AdRoll has been rated one of the worlds fastest growing businesses. As this trend is expected to stay, try out the Remarketing technique before time runs out for you! Google Remarketing can be a great future marketing choice to build your brand in the world of internet marketing.

Go for 3D Printing

For businesses in the retail, real estate, military and fashion industries 3D printing will be a groundbreaking and hugely innovative way to attract customers. Design your products in plastic and let the 3D effect give them that larger-than-life appearance. It’s an entire new and large playing field for a wide range of industries which will also cut down costs and waste products. 3D can even be effectively used for trending, one-off products.

Summing Up...

In the fast-changing technological world that we live in, it's vital that business persons stay abreast of the latest trends and prepare for those that will be most effective in 2014, which is practically around the corner. In this article I have covered the major factors that must be considered and I hope they will be useful to you.

http://socialmediatoday.com/alan-smith/1918461/digital-marketing-techniques-for-2014

What is “intelligent marketing?”

What is “intelligent marketing?”

Most marketers, me included, want to believe they are intelligent. But for the purposes of this article, “intelligence” will have more to do with approach and process than intellectual capacity.

Let me state my biases right upfront: I’m a data geek.

As the founder and president of ASTECH InterMedia and, more recently, the managing partner of Leap Media Solutions, I have long espoused the conviction that the industry’s future will be chiefly determined not by how much we can charge for our paid content initiatives, but by the knowledge we have of our customers — and our customers’ customers. And as part of the ownership group of a Colorado publishing company, that conviction has only grown stronger.

That is not to say that consumer monetisation efforts and new product development are unimportant; indeed they are essential. But those initiatives — and most others — will only succeed if they deliver value to our intended audiences.

And the dominant variable in the value equation is relevance.

Our ability to be relevant is driven by customer knowledge — knowledge that is garnered, enhanced, and applied through intelligent marketing. Such knowledge facilitates the creation, promotion, and delivery of content and offers that are valued by audiences because they are relevant.

So, back to the original question: What is “intelligent marketing?”

The answer is not a simple one. Intelligent marketing is both a journey and a destination. It is a process and an outcome. It is a strategy and an objective.

Let’s start with defining the endgame: the destination, the outcome, the objective.

In the simplest, most idealistic of terms, intelligent marketing is the state in which all communications are customised and targeted based on customer knowledge — and delivered via the channel of customer preference at a time likely to provoke the desired response. That is the euphoric state of absolute relevance.

Obviously, attainment of that state — or anything close to it — requires a level of customer intimacy that can only be achieved through a thoughtful, comprehensive strategy or process that is intended build the company’s knowledge of its customers and those of its advertisers.

This is the process of intelligent marketing.



http://www.inma.org/blogs/keynote/post.cfm/6-steps-to-audience-revenue-growth-through-intelligent-marketing

Digital Marketing – What it is and why it matters !


 
In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.


Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Manage Customer Relationships Across All Channels
Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.


Challenges Facing Digital Marketers

Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
Intensifying competition. Digital channels are relatively cheap, compared with traditional media, making them within reach of practically every business of every size. As a result, it’s becoming a lot harder to capture consumers’ attention.
Exploding data volumes. Consumers leave behind a huge trail of data in digital channels. It’s extremely difficult to get a handle on all that data, as well as find the right data within exploding data volumes that can help you make the right decisions.



Three Keys to Digital Marketing Success

So, what does it take to do digital marketing right? Here are three keys to digital marketing success:

1 Manage complex customer relationships across a variety of channels – both digital and traditional.
2 Respond to and initiate dynamic customer interactions.
3 Extract value from big data to make better decisions faster. 



http://www.sas.com/en_us/insights/marketing/digital-marketing.html

10 February 2014

Cutting A Long Story Short...

As a marketer, I want the biggest bang for my bucks. With tight budgets and astronomical expectations, every penny counts. In such a scenario, when advertising agencies come up with 80 seconds and 120 seconds creatives, it becomes tough not to lose cool.

Advertising is a business of story-telling in as few words (I must add seconds also) as possible. If it takes longer and longer (both words and time) for an agency to tell a story, they definitely are not masters of their art. In current scenario, I am slowly coming to a conclusion that if an agency can't tell a story in 20 seconds flat, they are either too lazy or too dumb!

Average attention span of a consumer is declining at the rate of speed of light. With a stressful life at every step, who has the time to concentrate for long on advertisement of a biscuit, or hair oil, or soap? If something doesn't grasp her attention in first 5 seconds she changes channel. Similarly, if something doesn't tell its story quickly (20 seconds) she changes channel. Patience to watch irritating and long commercials is not the cup of tea of current consumer. To grab her attention, you need to be a master in the art of quickie. Else she will become trigger happy and kill all your investments in production and airtime.

An off-shoot of this rapidly declining attention span is the growing importance of frequency. It is not that reach is not important; but with a disinterested consumer, the only way to get some attention from her is to bombard your advertisements on her as many times as you can without irritating her too much. In the current scenario, I feel that one can trade-off reach with frequency to some extent but trading off frequency with reach would be catastrophic. And the best bet to increase frequency is to have short and sweet creatives to get the most mileage from the spending on commercial time. By reducing length of advertisement from 80 seconds to 20 seconds, one can increase the frequency by 4 times (assuming everything else as constant)!

Isn't it time for our advertising gurus to don their thinking hats and set a 20 seconds limit on their creative works? If they could tell the brand story in 20 seconds, it would be true reflection of their creative brilliance. The end result would be a win-win situation for both the brand and the consumer!

Rise of emerging economies changes the world trade map

The evolution of supply chains is forging new trade corridors around the world, creating new opportunities in emerging market economies.
"It's not just about trade between for example China and the U.S. or China and Europe. There are new strands of activity that are growing fast," says Adrian Rigby, Global Deputy Head of Trade and Receivables Finance for HSBC in London. "In more difficult economic times, businesses are re-engineering themselves and hunting out new markets."
Many of the new opportunities arise in fast-growing emerging market economies, especially those with expanding import and export markets. The trade aspect is important because it indicates a certain level of interconnectedness with global supply chains, as well as a certain threshold of infrastructure and regulatory development to make it possible to do business.
"You can't have network trade without industrialization," says Richard Kozul-Wright, Head of the Unit on Economic Cooperation and Integration among Developing Countries at the United Nations Conference on Trade and Development (Unctad), in Geneva. Network trade accounts for more than 75% of total developing country trade, with China responsible for about 60% of that.
Trade by low- and medium-income countries has increased to about 20% of world trade today from about 8% in the early 1990s. The trend of developing economies of the world trading between themselves, often called south-south trade, has picked up speed since the 2008 global economic crisis, says Przemyslaw Kowalski, Economist at the Organization for Economic Cooperation and Development in Paris. Some developed countries still haven't recovered fully from the crisis, while others—mostly emerging market economies—didn't dip as much and have fully recovered in trade.
That means that since the economic crisis, opportunities for new business or growth of existing business may exist in markets that weren't very evident before the crisis, Mr. Rigby of HSBC says. "Corridor creators" are what HSBC calls businesses that seek out the best trade partners to drive competitive advantage, regardless of location.
Source: HSBC Holdings

The Great Debate: Inflation, Deflation and the Implications for Financial Management



As the economy bounces between recession and recovery, financial executives have to make a bet between whether the economy, their industry and their business will experience rising prices going forward or whether they will have to grapple with the balance sheet and operational effects of deflation. They will have to choose wisely as this has the potential of being a bet-your-business risk. The decision is made all that more difficult by the simple fact that few senior managers have ever had to deal with either high inflation or deflation in their careers.

High Performance through Cost Accounting: Confronting a New World of Higher Production Costs and Greater Volatility



In recent years, global market expansion and price volatility have made the job of cost accounting more important and more difficult. Accenture discusses the merits and drawbacks of several cost accounting alternatives and suggests ways to create an enterprise-wide function that is predictable, repeatable and scalable.

Pulling Ahead vs. Catching Up: Tradeoffs and the Quest for Exceptional Profitability



To pull away from the pack one needs to break performance tradeoffs by getting better in several ways at once. The struggle for greatness, however, is far more complex and subtle. Prevailing over capable adversaries requires accepting and exploiting tradeoffs and very often seeking an advantage in only a very small number of very carefully identified ways, while frequently accepting a performance disadvantage along other dimensions

When Product Complexity Hurts True Profitability



Most companies are prolific producers of new products. This can be a good strategy for raising share and accessing new markets, but it can backfire if companies cannot determine which items actually make money. A product complexity management framework can help you determine what to make, what to jettison and how to increase product profitability.

A Fresh Look at Procurement



When supply cost pressures increase, so does the opportunity to gain an important source of untapped margin. By taking a more comprehensive approach to what they buy and how they buy it, companies can free up cash and refocus resources to fund strategic priorities without the pain of layoffs. A comprehensive approach means deploying a broader set of tools to better negotiate prices or becoming more efficient at using supplies. It also means getting full organizational alignment—ensuring that roles, decision rights and incentives all work toward the goal of lowering procurement costs.

Adidas group among the top 10 most sustainable corporations in the world



The adidas Group is famous for leading many fields. A not so well-known field of leadership is sustainability. Rightly so?
Whether it is nature or nurture to create leadership, in other words whether leaders are born or made, one thing is sure: if you want to be a real leader in the long run, behave like actually being on a long run. Sprint when necessary, but always keep the rest of the race in mind if you want to make it to the finish line. True leaders don’t sprint just to be seen in the front row. They trust their game plan because they have thought it through carefully. Unpretentious leadership pays off. This is the spirit the adidas Group’s “Social & Environmental Affairs” team believes in.                             
Today, this attitude was rewarded once again as the adidas Group has been ranked eighth among the 2014 Global 100 Most Sustainable Corporations in the World. Over the last decade, the adidas Group has continuously improved its placement in this ranking as a side effect of extending and improving its numerous initiatives in the sustainability field. This is a clear sign of leadership, even though some would not think so

"We are not always perceived as being among the most sustainable companies in the sporting goods industry, which is fine, because we don’t engage in this field for the glory. Nevertheless, I have to admit that this top ten ranking feels really rewarding for me, the team and the adidas Group as a whole. Especially as this recognition is based on the most extensive data-driven, independent corporate sustainability assessment in existence, "
-FRANK HENKE, GLOBAL DIRECTOR SOCIAL & ENVIRONMENTAL  AFFAIRS AT THE ADIDAS GROUP

SOURCE:  http://www.adidas-group.com/en/group/stories/spirit-leadership-sustainability/

Wal-mart lowers profits guidance

Wal-Mart has trimmed its trading outlook for this year, citing a range of one-off costs including the closure of some stores in China.
The world's largest retailer said profits were likely to be at, or below, the lower end of financial forecasts.
Specifically, earnings for the current financial quarter, ending this month, would also be at, or below, forecasts.
The restructuring moves undertaken by Wal-Mart included the closure of 50 stores in Brazil and China.
Also, the cost of ending some franchise agreements in India would higher than previously anticipated, Wal-Mart said in a statement.
Bad weather in the US, which closed several stores, contributed significantly to poorer trading in the past few weeks. Cuts in food stamp benefits provided by the US government also weighed on sales.
Wal-Mart is due to report its full-year results on 20 February. Shares in the company fell 1% in early trading on Wall Street, although that was not out of step with the wider market.
But Wal-Mart's warning undermines how retailers are struggling. There has been disappointing news on profits and job cuts recently from other chains, including Best Buy, Sears, and JC Penney.
Also on Friday, toymaker Mattel reported weak sales, sending its shares down 10% at the start of trading.
Source: BBC NEWS
http://www.bbc.co.uk/news/business-25986810

06 February 2014

Challenges faced by E-Commerce companies

Some of the challenges faced by E-commerce companies are common in nature, these challenges are faced by anyone in any industry. Competition is the simplest example.
Maximization of profit is the basic motive of any organization. Producing best quality products at cheapest cost is important. If someone innovates something, people are ready to copy the concept and come up with similar products to reduce the profit margin for all.
However, not many E-commerce companies are manufacturers themselves. Eg: www.dell.co.in is an exception to this rule.
www.flipkart.com , www.ebay.in , www.myntra.com etc all act as resellers, they procure products from wholesalers and deliver them to consumers.
However, since the goods are couriered to customers, sometimes goods get damaged during delivery. Also, misuse of credit card details is another problem, as per recent newspaper reports, a customer was wrongly billed and products were delivered when he had not asked for it. Resolution to such complaints is taking time. Our courts take lot of time to settle disputes.  After sales service is another issue. Sometimes, products do not get serviced as service providers claim they are not a part of the official purchase route and were sold evading local Taxes. Plus not many of the big names in E-commerce industry are running in profit.
Touch and Feel’ factors: Indian customers are more comfortable in buying products physically. They tend to choose the product by touching the product directly. Thereby, Indian buyers are more inclined to do ticketing and booking online in Travel sectors, books and electronics. Companies dealing with products like apparel, handicrafts, jewelry have to face challenges to sell their products as the buyers want to see and touch before they buy these stuffs.

Cloud Computing

Meaning: The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.
Basically, in simple terms, all it means is, you don’t have to spend money on hardware components like servers. You can upload all your content onto a cloud and pay as per your use. If you need more space, pay more. If your requirement is small, pay less.
This shared IT infrastructure contains large pools of systems that are linked together. Often, virtualization techniques are used to maximize the power of cloud computing.
These services are broadly divided into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (Paas) and Software-as-a-Service (SaaS).
The name cloud computing was inspired by the cloud symbol that's often used to represent the Internet in flowcharts and diagrams.
A cloud can be private or public. A public cloud sells services to anyone on the Internet. (Currently, Amazon Web Services is the largest public cloud provider.) A private cloud is a proprietary network or a data center that supplies hosted services to a limited number of people. When a service provider uses public cloud resources to create their private cloud, the result is called a virtual private cloud.
Infrastructure-as-a-Service like Amazon Web Services provides virtual server instanceAPI) to start, stop, access and configure their virtual servers and storage
Platform-as-a-service in the cloud is defined as a set of software and product development tools hosted on the provider's infrastructure. Developers create applications on the provider's platform over the Internet.
In the software-as-a-service cloud model, the vendor supplies the hardware infrastructure, the software product and interacts with the user through a front-end portal. SaaS is a very broad market. Services can be anything from Web-based email to inventory control and database processing. Because the service provider hosts both the application and the data, the end user is free to use the service from anywhere.
Source: http://searchcloudcomputing.techtarget.com/definition/cloud-computing

Advertising in Social Media / E-commerce web-sites


Advertisers now have a new medium to reach out to unique set of people, these people are connected 24/7 and are practically addicted to their Smartphones. Apps like Email / Whatsapp / Twitter / Instant Messenger / Facebook / Instagram are always popping up on their phone screens. Sherry Turkle in her book: Alone Together - Why We Expect More from Technology and Less from Each Other, says:

 “Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, this relentless connection leads to a new solitude. As technology ramps up, our emotional lives ramp down, it describes new unsettling relationships between friends, lovers, parents, and children, and new instabilities in how we understand privacy and community, intimacy, and solitude
Sources: Facebook reported a 60% surge in revenue, to $2.02bn (£1.26bn), in the third quarter

 L’Oreal launched a digital-only advertising campaign for its hair care brand L’Oreal Paris Fall Repair. The video for the ad created by digital media agency FoxyMoron garnered more than 1.7 million views on YouTube in one week. The digital space allows companies to wrap advertising into social media applications in ways that are simply not possible on TV. For instance, Amul launched a Facebook application and a microsite for its latest advertising campaign, “Eats Milk with Every Meal”, created by DraftFCB Ulka, the brand’s advertising agency.
Television advertising is estimated at Rs.16,525 crore a year, while print accounts for Rs.15,250 crore, as per data from the media buying agency GroupM. The size of the digital advertising market is estimated at Rs:2260 crore for FY2013 by the Internet and Mobile Association of India (IAMAI), and is expected to touch Rs.2,938 crore by the end of FY2014. Ad spending on social media went up from Rs.94 crore in FY2012 to Rs.300 crore in FY2013, according to IAMAI.

02 February 2014

WORLD CLASS MANUFACTURING
      World class manufacturing is a collection of concepts, which set standards for production and manufacturing for another organization to follow
CONCEPT OF WORLD CLASS MANUFACTURING :-
§   Japanese manufacturing is credited with pioneer in concept of world-class manufacturing.
§  World class manufacturing was introducing the automobile, electronic and steel industry.
World class manufacturing is a process driven approach where various techniques and philosophies are used in one combination or other . Some of the techniques are as follows:
       Make to order. 
       Streamlined Flow.
       Smaller lot sizes.
       Collection of parts.
       Doing it right first time.
       Total preventive maintenance.
       Quick replacement.
       Zero Defects.
       Just in Time.
WHAT IS WORLD CLASS MANUFACTURING?
      Flexibility and control to satisfy customer on time and every time.
      Reduction of waste in manufacturing system
      Improved manufacturing function
      Managing through people, team for better quality.
      PRINCIPLES OF WCM :-
      There are three main principles, which drive world-class manufacturing.
      Implementation of just in time and lean management leads to reduction in wastage there by reduction in cost.
      Implementation of total quality management leads to reduction of defects and encourages zero tolerance towards defects.
      Implementation of total preventive maintenance leads to any stoppage of production through mechanical failure.
PARAMETERS THAT DEFINE WCM
      Quality.
      Cost effective.
      Flexibility.
      Innovation.
9 STEPS IN WCM STRATEGY PLANNING PHASE:
l STEP 1-EXAMINES STRATEGIC POSITION WITH RESPECT TO INDUSTRY
l STEP 2 – SETTING UP PLANNING TEAM
l STEP 3 – ASSESSMENT OF MANUFACTURING CAPABILITIES  IN TERMS OF PROCESSES AND RESOURCE CAPABILITIES
l STEP 4 – ASSESSING CAPABILITY OF COMPETITION
l STEP 5 – CREATING FUTURE PATH WHAT CAPABILITIES TECHNOLOGIES REQUIRED
l STEP 6 – SETTING MFG OBJECTIVES AND STRATEGY
l STEP 7 – DEVELOPING AN ACHIEVEMENT PLAN
l STEP 8 – GAINING TOP MGT COMMITMENT
l STEP 9 – CREATING IMPLEMENTATION PROGRAM
DESIRED OUTCOMES OF WORLD CLASS MANUFACTURING:
l Minimized inventories
l Minimized expenditure
l Maximized asset utilization
l Maximized throughput
l Maximized quality of products processes and services
l Minimized process and manufacturing wastes
l Minimized cycle time of processes
l Continual improvements in short term and long term metrics

 -Nikita Bhinde