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Showing posts from February, 2014

Types of Internet Marketing Strategy for Online Business.

Attention Marketing – The idea of this is simply communicating your message to grab attention of customer or visitor by headline of email , keywords , articles or blogs.

Affiliate Marketing -This method rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts other company or brand who use internet marketing strategies they can have target customer through other means.
Article Marketing – This is a type of advertising in which  articles are written related to the business’ respective industry. These articles are made available for distribution and publication in the marketplace. Well-written content articles released for free distribution have the potential of increasing the authoring business’ credibility within its market as well as attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.
Content Marketing – It is the content which matter a lot in online marketing. You c…

" Recession is Good ! The Good Side of It "

It seems like everyone around us is obsessed by recession talk these days.
" Economic Recession, Global Meltdown, Tough Economy, Economic Crisis, Stock Market Crash..." all these terms which used to be economic jargons once has become common words for us today!
Everywhere we look, people want to know if we're in a recession. Turn on the nightly news or read the news paper, we get scary economic statistics one after another. Without doubt the main topic dominating the news is the current economic crisis, and it appears certain that it may be going to get even worse.
Anyways, What is this Recession?
Our Economists and Financial Guru's says, " it is a state of economic decline; a widespread decline in the GDP, employment and trade lasting from six months to a year ". To make it more understandable, it is when hundreds of people gets laid off from their jobs, prices of commodities are shooting up, and everybody is short on cash. Holy Cow! Quite a disast…

How online marketing help in Business and is effective – Part 2

Reason 5 :- you can develop good relationship with your customers
You can connect through customer through various social media or app also by which you will know that your brand worth and you can have direct view from customer also for any changes or suggestions.

Reason 6 :- You can convert visitor into customer.
Once if web spider know that the person visited your site for something to purchase and didn’t purchase anything you can create affiliate marketing and you can convert that visitor into customer and after that they will register with their email id so you can send them offer letters also.
Reason 9 :- No restriction to promote your business
While doing marketing we are restricted to certain areas and money budget also but in online marketing we are not restricted we can market our business all over the world and get our customers.
Reason 8:- Online Marketing Is Eco-Friendly

Imagine how many trees are being cut down just to come up with yellow pages? Imagine how much waste i…

4 Digital Marketing Techniques That Will Be in Vogue in 2014

What’s in store in the digital marketing world of 2014? What will be trending in the New Year? Whatever it may be, now’s the time to start preparing your marketing plans for 2014. It’s time to foresee what will work better and what won’t, and include the essential things in your New Year marketing strategy. In this article we’ll examine some trends that must be taken into consideration for any digital marketing endeavor in 2014.

Content Marketing Will Get Bigger

‘Content marketing’ has almost become the catchphrase in today’s digital marketing sphere and come 2014; it’s predicted to only become bigger. Let’s see the figures for today. Social Media B2B claims that businesses that blog are getting 67 per cent more leads a month than those who don’t. A great content marketing campaign will still be the best way to stamp your authority and earn your customers’ trust. A good marketing strategy entails creating precious content on a large number of varied channels.

Marketing-to-Location

Al…

What is “intelligent marketing?”

What is “intelligent marketing?”

Most marketers, me included, want to believe they are intelligent. But for the purposes of this article, “intelligence” will have more to do with approach and process than intellectual capacity.

Let me state my biases right upfront: I’m a data geek.

As the founder and president of ASTECH InterMedia and, more recently, the managing partner of Leap Media Solutions, I have long espoused the conviction that the industry’s future will be chiefly determined not by how much we can charge for our paid content initiatives, but by the knowledge we have of our customers — and our customers’ customers. And as part of the ownership group of a Colorado publishing company, that conviction has only grown stronger.

That is not to say that consumer monetisation efforts and new product development are unimportant; indeed they are essential. But those initiatives — and most others — will only succeed if they deliver value to our intended audiences.

And the dominant varia…

Digital Marketing – What it is and why it matters !

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.
Why Digital Marketing Is Important Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and con…

Cutting A Long Story Short...

As a marketer, I want the biggest bang for my bucks. With tight budgets and astronomical expectations, every penny counts. In such a scenario, when advertising agencies come up with 80 seconds and 120 seconds creatives, it becomes tough not to lose cool.

Advertising is a business of story-telling in as few words (I must add seconds also) as possible. If it takes longer and longer (both words and time) for an agency to tell a story, they definitely are not masters of their art. In current scenario, I am slowly coming to a conclusion that if an agency can't tell a story in 20 seconds flat, they are either too lazy or too dumb!

Average attention span of a consumer is declining at the rate of speed of light. With a stressful life at every step, who has the time to concentrate for long on advertisement of a biscuit, or hair oil, or soap? If something doesn't grasp her attention in first 5 seconds she changes channel. Similarly, if something doesn't tell its story quickly (20 seco…

Rise of emerging economies changes the world trade map

The evolution of supply chains is forging new trade corridors around the world, creating new opportunities in emerging market economies. "It's not just about trade between for example China and the U.S. or China and Europe. There are new strands of activity that are growing fast," says Adrian Rigby, Global Deputy Head of Trade and Receivables Finance for HSBC in London. "In more difficult economic times, businesses are re-engineering themselves and hunting out new markets." Many of the new opportunities arise in fast-growing emerging market economies, especially those with expanding import and export markets. The trade aspect is important because it indicates a certain level of interconnectedness with global supply chains, as well as a certain threshold of infrastructure and regulatory development to make it possible to do business. "You can't have network trade without industrialization," says Richard Kozul-Wright, Head of the Unit on Economic C…

The Great Debate: Inflation, Deflation and the Implications for Financial Management

As the economy bounces between recession and recovery, financial executives have to make a bet between whether the economy, their industry and their business will experience rising prices going forward or whether they will have to grapple with the balance sheet and operational effects of deflation. They will have to choose wisely as this has the potential of being a bet-your-business risk. The decision is made all that more difficult by the simple fact that few senior managers have ever had to deal with either high inflation or deflation in their careers.

High Performance through Cost Accounting: Confronting a New World of Higher Production Costs and Greater Volatility

In recent years, global market expansion and price volatility have made the job of cost accounting more important and more difficult. Accenture discusses the merits and drawbacks of several cost accounting alternatives and suggests ways to create an enterprise-wide function that is predictable, repeatable and scalable.

Pulling Ahead vs. Catching Up: Tradeoffs and the Quest for Exceptional Profitability

To pull away from the pack one needs to break performance tradeoffs by getting better in several ways at once. The struggle for greatness, however, is far more complex and subtle. Prevailing over capable adversaries requires accepting and exploiting tradeoffs and very often seeking an advantage in only a very small number of very carefully identified ways, while frequently accepting a performance disadvantage along other dimensions

When Product Complexity Hurts True Profitability

Most companies are prolific producers of new products. This can be a good strategy for raising share and accessing new markets, but it can backfire if companies cannot determine which items actually make money. A product complexity management framework can help you determine what to make, what to jettison and how to increase product profitability.

A Fresh Look at Procurement

When supply cost pressures increase, so does the opportunity to gain an important source of untapped margin. By taking a more comprehensive approach to what they buy and how they buy it, companies can free up cash and refocus resources to fund strategic priorities without the pain of layoffs. A comprehensive approach means deploying a broader set of tools to better negotiate prices or becoming more efficient at using supplies. It also means getting full organizational alignment—ensuring that roles, decision rights and incentives all work toward the goal of lowering procurement costs.

Adidas group among the top 10 most sustainable corporations in the world

The adidas Group is famous for leading many fields. A not so well-known field of leadership is sustainability. Rightly so? Whether it is nature or nurture to create leadership, in other words whether leaders are born or made, one thing is sure: if you want to be a real leader in the long run, behave like actually being on a long run. Sprint when necessary, but always keep the rest of the race in mind if you want to make it to the finish line. True leaders don’t sprint just to be seen in the front row. They trust their game plan because they have thought it through carefully. Unpretentious leadership pays off. This is the spirit the adidas Group’s “Social & Environmental Affairs” team believes in.                              Today, this attitude was rewarded once again as the adidas Group has been ranked eighth among the 2014 Global 100 Most Sustainable Corporations in the World. Over the last decade, the adidas Group has continuously improved its placement in this ranking as a s…

Wal-mart lowers profits guidance

Wal-Mart has trimmed its trading outlook for this year, citing a range of one-off costs including the closure of some stores in China. The world's largest retailer said profits were likely to be at, or below, the lower end of financial forecasts. Specifically, earnings for the current financial quarter, ending this month, would also be at, or below, forecasts. The restructuring moves undertaken by Wal-Mart included the closure of 50 stores in Brazil and China. Also, the cost of ending some franchise agreements in India would higher than previously anticipated, Wal-Mart said in a statement. Bad weather in the US, which closed several stores, contributed significantly to poorer trading in the past few weeks. Cuts in food stamp benefits provided by the US government also weighed on sales. Wal-Mart is due to report its full-year results on 20 February. Shares in the company fell 1% in early trading on Wall Street, although that was not out of step with the wider market. But Wal-Mart&…

Challenges faced by E-Commerce companies

Some of the challenges faced by E-commerce companies are common in nature, these challenges are faced by anyone in any industry. Competition is the simplest example. Maximization of profit is the basic motive of any organization. Producing best quality products at cheapest cost is important. If someone innovates something, people are ready to copy the concept and come up with similar products to reduce the profit margin for all. However, not many E-commerce companies are manufacturers themselves. Eg: www.dell.co.in is an exception to this rule. www.flipkart.com , www.ebay.in , www.myntra.com etc all act as resellers, they procure products from wholesalers and deliver them to consumers. However, since the goods are couriered to customers, sometimes goods get damaged during delivery. Also, misuse of credit card details is another problem, as per recent newspaper reports, a customer was wrongly billed and products were delivered when he had not asked for it. Resolution to such complaints is …

Cloud Computing

Meaning: The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer. Basically, in simple terms, all it means is, you don’t have to spend money on hardware components like servers. You can upload all your content onto a cloud and pay as per your use. If you need more space, pay more. If your requirement is small, pay less. This sharedITinfrastructure contains large pools of systems that are linked together. Often,virtualizationtechniques are used to maximize the power of cloud computing. These services are broadly divided into three categories: Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (Paas)and Software-as-a-Service (SaaS). The name cloud computing was inspired by the cloud symbol that's often used to represent the Internet in flowcharts and diagrams. A cloud can be private or public. Apublic cloudsells services to anyone on the Internet. (Currently, Amazon Web Services …

Advertising in Social Media / E-commerce web-sites

Advertisers now have a new medium to reach out to unique set of people, these people are connected 24/7 and are practically addicted to their Smartphones. Apps like Email / Whatsapp / Twitter / Instant Messenger / Facebook / Instagram are always popping up on their phone screens. Sherry Turkle in her book: Alone Together - Why We Expect More from Technology and Less from Each Other, says: “Technology has become the architect of our intimacies. Online, we fall prey to the illusion of companionship, this relentless connection leads to a new solitude. As technology ramps up, our emotional lives ramp down, it describes new unsettling relationships between friends, lovers, parents, and children, and new instabilities in how we understand privacy and community, intimacy, and solitude” Sources: Facebook reported a 60% surge in revenue, to $2.02bn (£1.26bn), in the third quarter
L’Oreallaunched a digital-only advertising campaign for its hair care brandL’Oreal Paris FallRepair. The video for th…
WORLD CLASS MANUFACTURING •World class manufacturing is a collection of concepts, which set standards for production and manufacturing for another organization to follow CONCEPT OF WORLD CLASS MANUFACTURING :- § Japanese manufacturing is credited with pioneer in concept of world-class manufacturing. §World class manufacturing was introducing the automobile, electronic and steel industry. World class manufacturing is a process driven approach where various techniques and philosophies are used in one combination or other . Some of the techniques are as follows: Make to order. Streamlined Flow. Smaller lot sizes. Collection of parts. Doing it right first time. Total preventive maintenance. Quick replacement. Zero Defects.