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The adidas Group is famous for leading many fields. A not so well-known field of leadership is sustainability. Rightly so?
Whether it is nature or nurture to create leadership, in other words whether leaders are born or made, one thing is sure: if you want to be a real leader in the long run, behave like actually being on a long run. Sprint when necessary, but always keep the rest of the race in mind if you want to make it to the finish line. True leaders don’t sprint just to be seen in the front row. They trust their game plan because they have thought it through carefully. Unpretentious leadership pays off. This is the spirit the adidas Group’s “Social & Environmental Affairs” team believes in.
Today, this attitude was rewarded once again as the adidas Group has been ranked eighth among the 2014 Global 100 Most Sustainable Corporations in the World. Over the last decade, the adidas Group has continuously improved its placement in this ranking as a side effect of extending and improving its numerous initiatives in the sustainability field. This is a clear sign of leadership, even though some would not think so
"We are not always perceived as being among the most sustainable companies in the sporting goods industry, which is fine, because we don’t engage in this field for the glory. Nevertheless, I have to admit that this top ten ranking feels really rewarding for me, the team and the adidas Group as a whole. Especially as this recognition is based on the most extensive data-driven, independent corporate sustainability assessment in existence, "
-FRANK HENKE, GLOBAL DIRECTOR SOCIAL & ENVIRONMENTAL AFFAIRS AT THE ADIDAS GROUP