Skip to main content

8 Types of Demand In Marketing

Every product has a certain demand in the market. A marketer has to be aware of the demand that his/her product has in the market before coming up with a marketing strategy. There are 8 types of demand in Marketing, they are as follows:

1.  Negative Demand: A product has negative demand when major portion of the market dislike or have a negative image towards the product. For e.g. dental facilities are in negative demand. 

2.  No Demand: A product is said to have no demand when the target audience are uninterested in buying the product. For e.g. Pagers are a present day example that has no demand.

3.  Latent Demand: Some products need additional features to improve the performance & demand in the market. For e.g. Headsets that accompany mobile phones.

4.  Irregular Demand: Products that are in demand in an off-season period are said to have irregular demand. For e.g. Umbrellas being used during summer to protect oneself from the sun.

5.  Faltering Demand: A product that is in demand for brief moments & may decrease in course of time is considered to have faltering demand. For e.g. Nycil Powder is used only in summer & hence is said to be in faltering demand.

6.  Full Demand: Products that are consistently in demand are said to be in full demand. For e.g. Water will always be in full demand.

7.  Overfull Demand: A product is said to be in overfull demand when demand for the product is more than supply. For e.g. Android phones

8.  Unwholesome Demand: Products that are in demand but are unhealthy or harmful are said to have an unwholesome demand. For e.g. McDonald's burgers- Unhealthy but still there is demand.

These 8 types of demand help in developing a new marketing plan for the product. Hence, a marketer has to identify the demand for the product properly & then would be able to make a good marketing plan. 

By Kirk Coutinho

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…