Digitally Wise...Dreams Realized
Know and Experience the Power of Digital.
Delight your Target market by Content.....Communities and Commerce.
Leverage Smartly numerous Apps, tools and Techniques for your Career and Business Growth.
Understand your Strengths, (Limitations of your Competitors)
POSITION YOUR VALUE-CONTENT to Attract..Convert and Delight Visitors on your Web, Mobile app, social media.
Search This Blog
identification of threats to an organization and its stakeholders, and the
methods used by the organization to deal with these threats. Due to the
unpredictability of global events, organizations must be able to cope with the
potential for drastic changes to the way they conduct business. Crisis
management often requires decisions to be made within a short time frame, and
often after an event has already taken place. In order to reduce uncertainty in
the event of a crisis, organizations often create a crisis management plan.
risk management, which involves planning for events that might occur in the
future, crisis management involves reacting to an event once it has occurred.
An oil company for example, may have a plan in place to deal with the
possibility of an oil spill, but if such a disaster actually occurs, the
magnitude of the spill, the backlash of public opinion and the cost of cleanup
can vary greatly and may exceed expectations.
Three elements are common to a
crisis: (a) a threat to the organization, (b) the element of surprise, and (c)
a short decision time. Venette argues that "crisis is a process of
transformation where the old system can no longer be maintained."
Therefore the fourth defining quality is the need for change. If change is not
needed, the event could more accurately be described as a failure or incident.
In contrast to risk
management, which involves assessing potential threats and finding the best
ways to avoid those threats, crisis management involves dealing with threats
before, during, and after they have occurred. It is a discipline within the
broader context of management consisting of skills and techniques
required to identify, assess, understand, and cope with a serious situation,
especially from the moment it first occurs to the point that recovery
procedures start. Source :Webpage
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways: by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…