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identification of threats to an organization and its stakeholders, and the
methods used by the organization to deal with these threats. Due to the
unpredictability of global events, organizations must be able to cope with the
potential for drastic changes to the way they conduct business. Crisis
management often requires decisions to be made within a short time frame, and
often after an event has already taken place. In order to reduce uncertainty in
the event of a crisis, organizations often create a crisis management plan.
risk management, which involves planning for events that might occur in the
future, crisis management involves reacting to an event once it has occurred.
An oil company for example, may have a plan in place to deal with the
possibility of an oil spill, but if such a disaster actually occurs, the
magnitude of the spill, the backlash of public opinion and the cost of cleanup
can vary greatly and may exceed expectations.
Three elements are common to a
crisis: (a) a threat to the organization, (b) the element of surprise, and (c)
a short decision time. Venette argues that "crisis is a process of
transformation where the old system can no longer be maintained."
Therefore the fourth defining quality is the need for change. If change is not
needed, the event could more accurately be described as a failure or incident.
In contrast to risk
management, which involves assessing potential threats and finding the best
ways to avoid those threats, crisis management involves dealing with threats
before, during, and after they have occurred. It is a discipline within the
broader context of management consisting of skills and techniques
required to identify, assess, understand, and cope with a serious situation,
especially from the moment it first occurs to the point that recovery
procedures start. Source :Webpage
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
conversations from over 650 million different sources with social listening
tools. Discover what consumers are saying about your brand, your products, and
your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives. The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. In 2012 and 2013 statistics showed digital marketing remained a gro…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.