Skip to main content


Job satisfaction is a general attitude towards one’s job, the difference between the amount of reward workers receive and the amount they believe they should receive. Employee is a back bone of every organization, without employee no work can be done. So employee’s satisfaction is very important. Employees will be more satisfied if they get what they expected, job satisfaction relates to inner feelings of workers. The organization may give importance to certain factors such as Canteen, rest room facilities, rewards, recognition and promotion policy so that satisfaction of the employees may be improved further.
It is an individual’s general attitude towards his or her job. Job satisfaction is a Positive feeling about one’s job resulting from an evaluation of its characteristics. In other words, satisfied employees hold positive feelings about their job and dissatisfied employees hold negative feelings about their job
The two most widely used approaches are – 
Ø  A Single Global Rating Method
Ø  A Summation Score Method ( FACET RATING)
 Single Global Rating Method:
In this method, the overall level of job satisfaction is measured. This is done by using one simple question like ‘Overall how satisfied are you with your job?  The employee has to usually respond to this question on five-point scale. The employee has to select any number between 1 to 5 depending upon how strongly he agree or disagree. Single Global Rating is not time consuming .The manager can use his valuable time to look into other workplace issues and problems.
Summation Score Method :
This is more sophisticated & lengthy method of job satisfaction. In this method:
Ø  The key elements of job are identified. For e.g. supervision, nature of work, pay, promotion, opportunities etc.
Ø  The employee is then asked to rate his feelings for each of the job elements on a standardized scale.
Ø  The researchers then add up the ratings on each of the facets to obtain the overall job satisfaction score.
Summation score method or helps the managers identify the factors with which employees are dissatisfied so that they can take quick corrective actions. Largely, the Impact of Job Satisfaction on Employee’s Performance affects the following ­

Satisfaction and Productivity
Ø  Satisfied workers aren’t necessarily more productive.
Ø  Worker productivity is higher in organizations with more satisfied workers.
Satisfaction and Absenteeism
Ø Satisfied employees have fewer avoidable absences.
Satisfaction and Turnover
Ø  Satisfied employees are less likely to quit.
Ø  Organizations take actions to cultivate high performers and to weed out lower performers.

Job satisfaction (objective of study)
By conducting surveys, we are knowing the attitude of the employees in general regarding their job and & their level of satisfaction with job.

Ø The objectives of the study are as follow:
1)  To access the satisfaction level of employees
2)  To identify the factor which influences the job satisfaction of employees?
3)  To identify the factor which improve the satisfaction level of employees?
4)  To know the employee satisfaction towards the facilities.
5)  To offer valuable suggestion to improve the satisfaction level of employees
6)  Working conditions
7)  Salary structure/ Perquisites/ Other benefits
8)  Relationship with employees of company

9)  Stress level involved

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…