Skip to main content

Facebook

Facebook
The social network that emerged as the most popular in the late 2000s is Facebook
Founded in February 2004, Facebook started as a service for college students but then opened its doors to anyone to join.
By October 2013, Facebook reported having nearly 1.2 billion monthly active users. That compared to 800 million in December 2011.
The median age of a Facebook user also increased from 26 in May 2008 to 33 in October 2009, according to a Pew Internet and American Life survey.
By 2011, more than 42 percent of the U.S. population were Facebook users, according to aneMarketer survey.
By August-September 2013, 64 percent of U.S. adults were Facebook users, according to a Pew Research Center survey.
Facebook Connect
In May 2008, Facebook launched Facebook Connect, which lets other websites utliize Facebook users' profiles and networking features. A news website can have users register at the site using their Facebook accounts and then explore content on the site, comment on it or share links to it with their friends on the Facebook network.
Thus a news organization can integrate a social network into its website without having to create one itself and take advantage of the huge audience of an existing social network like Facebook.
See, for example, The Huffington Post's Social News page at which people can login using their Facebook or other social media accounts. Huffington Post credits its use of Facebook with driving a significant part of the traffic to its site.
People who use social networks like being able to sign in to websites using their social network accounts like Facebook, according to one study, while they really dislike being forced to register using the site's own signup process.
Having people use their Facebook profiles to register and then requiring such registration to post comments on stories may also cut down on the number of inapproprite comments people post. See the Poynter story about news organizations that have seen higher quality discussion by readers after switching to Facebook's commenting system. And this Poynter article about more news outlets using Facebook Connect to help with comments.
If a person's comments are traceable to their Facebook identity they may be more hesitant to make offensive remarks. And a very small percentage of people on Facebook use fake names, according to a study by Entrustet.
But also check this study by Disqus that concluded people with pseudonyms made higher quality comments than those using their Facebook identities.
For another implementation of Facebook Connect at a news site, see the News Mixer project developed by students at Northwestern University's Medill School of Journalism.
Also check out NewsCloud, an application media organizations like the Boston Globe and Baristanetare using to create community sites inside Facebook.


Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…