The first thing to ascertain is whether the expert is turning a profit by implementing the strategy they're teaching. There are many people making money simply by selling a system, instead of using the system. Put simply, Mr X wants you to invest in his book that tells you about a method to generate an income, but he doesn't use the strategy himself and makes all his money from people like you purchasing the book. The first thing they're going to tell you is to avoid the Internet Marketing niche as it's extremely competitive. They tell you to get into less competitive niches, though they have never gone there. You need to question what these folks are really talking about.
Several experts will play open cards with you while others will not expose the true source of their income. Several wouldn't tell you the niche market they are in, as they do not want everyone replicating their niche site, and flooding their market. How do you know if they are truly making profits in that niche, if they won't show you what it is? If they refuse to show you a live web site that is making profits, how can you believe that their strategy is effective? The most successful gurus remove the margin for error by supplying you a plan that is organized step by step. You know that they are really pros when their system is easily followed and then offers positive results.
Can you believe the claims some individuals make, when they quote fantastic figures and say you can do the same in six weeks, even if you are absolutely new to web marketing? Making claims are super easy to do, and so are fake screenshots about how much money they are pulling in, especially when they don't care to be truthful. The odds that you're dealing with a genuinely pro marketer are much greater when the claims being made are modest and plausible. If their boasts stretch the bounds of credibility, you must stay away from them. It takes work to make money, so don't believe any of the claims that you can generate profits without doing any work. If their strategy is deceitful, get away from whatever they are teaching as fast as you can.
Powerful systems abound, some of which are PPC and CPC, Adsense, CPA, article marketing.and the buying and selling of sites. Few people can do these kinds of things, and if you can't, do not get talked into them. It is not just about making money, you also want to have fun while doing so. An expert has a system that actually works, and doesn't need to force you into purchasing it, even knowing it will not work for you.