Skip to main content

FMCG IN INDIA

FMCG stands for “fast moving consumer goods” and refers to the industry which designs, manufacturers and sells products which are designed to be sold quickly and fairly cheaply.
A variety of every day supermarket products fall into this category; from perishables, such as meat, dairy and vegetable products, to longer lasting goods like toiletries, cosmetics and cleaning products. Also found in this category will be bottom of the range mobile phones and other low-end electrical goods which are designed to be low cost but not particularly durable.
In general, profit margins on FMCG products are not particularly high but the large volumes in which these products are bought, along with high purchase rates and the inevitability of repeat purchases means that there is a lot of money to be made in the industry.
Companies in this Sector
Many companies in the FMCG industry may be well known for producing one particular product but often have a whole range of products in the same area. A good example of this is the Coca-Cola Corporation, which is obviously most famous for selling Coca-Cola, Diet Coke and Coke Zero but also sells Sprite, Fanta, Dr. Pepper and a whole host of other soft drinks.
It is also not uncommon for major multinational FMCG companies to be responsible for a variety of products in entirely different areas. For instance, Unilever are responsible for an eclectic mix of brands: amongst other things, the company produces Ben and Jerry’s ice cream, Lynx deodorant and PG Tips teabags.
Other companies in the world of the FMCG sector include confectionary company NestlĂ©, shampoo and beauty products producer L’Oreal and the pharmaceutical behemoth GlaxoSmithKline.
FMCG Jobs for Graduates
As you may expect for companies whose remit includes everything from product development to manufacture, distribution and sales, FMCG companies offer a range of possible jobs for graduates.
Any graduate hoping to forge a career in research and development (R&D), supply chain, quality assurance, sales or marketing should investigate FMCG employers, as many have graduate schemes in exactly these areas.
As many of these companies are particularly large and require a fair amount of administration there are also a number of other career paths in areas such as IT, human resources and finance.
Desirable Qualities for Graduates
Historically, FMCG companies have been popular destinations for graduates with a fair amount of commercial nous. As highly profit-driven enterprises, FMCG companies are no place for anyone seeking an easy ride – graduate employees in any area of the business must be prepared to put in the hard work to get to know the inner workings of the brands that they are responsible for and the brands of their competitors.
With so many components of the business needing to work together efficiently to produce the end product, excellent organisational skills and flawless communications skills are also a must for employees at all levels.
Finally, graduates hoping to climb the ladder at the FMCG company of their choice must also be able to show that they can work effectively as part of a group and, when given the opportunity, display the kind of leadership skills which will get the best out of every member of their team.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

MARKET LINKAGES
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…