26 March 2014

Global Linen: The linen manufacturer.

Global Linen
Global Linen started operation in year 2011. They have a manufacturering plant of Linen fabric located at Bhiwandi (Maharastra).
Marketing Strategy
Selling takes place through Agents of the company. Normally all dealing takes place face to face with Customers and Clients. It aims providing best Customer Service and High Quality Product.
Our Mission
To deliver superior value to our customers, shareholders, employees and society at large. To maintain Long-Term Relations with our customers. To provide them best product.
Our Vision
To be a premium global conglomerate with a clear focus on each business. Be the leader, Be the trend setter in the industry, maintain the quality of trust and keeping customers satisfied.
Our Values
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Integrity: Honesty in every action

Acting and taking decisions in a manner that is fair, honest, and following the highest standards of professionalism. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood
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Commitment: Deliver on the promise

On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organisation that we are responsible for
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Passion: Energised action

A missionary zeal arising out of emotional engagement with the organisation that makes work joyful and inspires each one to give our best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous
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Seamlessness: Boundaryless in letter and spirit

Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts
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Speed: One step ahead always

Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimise organisation efficiencies.

Target customer
Business Class
Corporate
Industrialists
Upper Middle Class.
People who want comfort and richness.
Adverstisement
The advertising medium used by the company are  free gifts i.e. Pocket dairy, Note pad.Bill boards and Banners at Distributors place etc.We will advertise in Newspapers, Textiles Journals (GANT), Business Journals, Facebook and Television.
Sales

They uses selective but intensive distribution level for the distribution of their products. One Distributors/Agent for One State. Major cities like Delhi, Mumbai, Bangalore, Kolkata , Ahmadabad and Chennai have separate Agent and Agencies.
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