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human resource management
“ I have six honest
They taught me all I knew,
Their names are What and Why and When
How and Where and Who.”
ASPECTS OF PERFORMANCE
WHAT: It is an
assessment about how the employee is performing on the job. Is it as per
expectations, below expectations or above expectations.
WHY is it necessary to
have an appraisal systems? Two objectives are there- what are these ?
WHEN are appraisals to
be done? Once a year? Twice a year ? Or once in two years?
Is there a process
involved in appraisals? WHO is to be involved and why must they be involved?
WHERE is it to be
done? In the open or behind closed doors?
HOW- Methods of
Performance Appraisal .
PURPOSES OF APPRAISAL
Types of Appraisal Systems
Targets and Traits appraisal
360 Degree appraisal system.
TRAINING OF THE RATER:
The halo error
The central tendency
(a) too harsh
(b) too easy or lenient
(a) similar-to me.
(d) biases of sex, race, religion, and nationality.
TRAINING AND DEVELOPMENT
‘Training”- is a process of learning a sequence of programmed behaviour.
It attempts to improve performance on the current job or prepare for an
‘Development’ – it is related to
training and covers not only activities which covers improvement in job
performance but also brings about growth of the personality; helps individuals
in the progress towards maturity and self-actualization of the person’s potential
capacities so that they become not only better employees but also better men
and women.Training a person for a bigger job is Development which would include
not only specific skills and knowledge but also personality and mental
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.
Listen and analyze.Hear
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your competitors. Discover trending topics and influential conversations — then
use that information to inform your marketing decisions. Plan and publish.Plan,
execute, and track social media marketing campaigns. Customize and craft your
content from multiple sources, while protecting your brand with configurable
approval rules and a full audit trail. Manage social strategy, tailor
campaigns, and drive social awareness…
Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue. For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person. That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.
NEED FOR THE STUDY The
pace of change in today’s business environment is faster than ever. New markets,
technologies, and opportunities are arising on a daily basis. Current ways of
doing business need to be adapted or they will become outdated. Organizations
and enterprises have to become agents of evolution to be successful; as victims
of evolution they risk failure. With so many dynamics operating in the global
economy, Digital Marketing is now more than ever an effective tool to make a
company stand out from the pack.
Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways: by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…