Skip to main content

In the Social Age, Don't Advertise, Engage

The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers.
Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands. And what people don't want to see is advertising, spam and blatant marketing.
Consumers are finding what they want easier, and learning how to avoid what they don't want better. If your business is going to thrive, it is critical that you recognize this and adapt.
Traditional advertising is a one-way street that delivers a message to an audience. The more an organization can expose themselves to potential consumers, the more likely they will see returns. But there are significant drawbacks to this method, not least of which is that it's expensive, and people are very adept at filtering it out.
With a traditional advertising or marketing campaign, it's important to do a bit of research to find out who the target audience is, good ways to reach them and what message to deliver.
That's more or less where traditional marketing moves on to implementation. But for real engagement we need to change things up a bit: Who is the target audience? What do they need? How can we provide it? How do we monetize this engagement?
The second point is really the game changer because it represents a fundamental change in our approach. An engagement-based marketing strategy must hold intrinsic value for the consumer.
When I talk about value, in terms of the internet, it could be entertainment, information, instruction, guidance, support or pretty much anything else they would expend effort to find. This means we need to find out what customers are searching for, sharing and devoting time to online. For example, a beauty products company writing tips on how to look gorgeous.


Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.


Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
relevance. 
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?

DIGITAL MARKETING

Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.


NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…