Skip to main content



Industrial design rights are defined as the part of the intellectual property rights which confers the rights of exclusivity to the visual designs of objects which are generally not popular utilitarian. It safeguards the appearance, style, design of the industrial object such as a spare parts,textiles,furniture.
According to the Industrial Design Society of America (IDSA), “  Industrial Design is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer”.
As these designs  consist of the aesthetic features therefore they do not provide any protection to the technical feature of the article. The origin of the design rights can be tracked back in the United Kingdom as ‘Designing and  Printing of Linen Act’(1787).
Design are used in different products and across the various industries like medical,handicrafts,jewellery,electrical appliances etc.It precludes of any trademark or artistic type of work. In India the ever first design related legislation was enacted by the British Government and was named as the Design Act,1911.

Industrial designs help in making any product or item more beautiful and appealing ,henceforth they help in increasing commercial viability of product and increases its market potentiality. The industrial design registration helps in safeguarding the ornamental or aesthetic elements of the article. Whenever an industrial design is being registered, it  gives exclusionary rights to the owner against unauthorized use like copying or imitation of third party without his consent. This in turns felicitates fair flow of investment. An effectual system also helps in benefiting public by encouraging fair and effective competition and trading practices which at large bolster the creativity and the final result comes in the form of attractive and beautiful products. Safeguard of industrial designs help in the overall economic development, which promote creativity in the industrial arena.

The Design Act,2000 has been enacted to consolidate and amend the law relating to registration and protection  of new and original industrial designs. It repealed and replaced the Designs Act,1911.According to the Designs Act,2000,the term ‘design’ means only the features of shape,configuration,pattern,ornamentor composition of lines or colours applied to any article whether in two dimensional or three dimensional or in both forms, by any industrial process or means, whether manual, mechanical or chemical, separate or combined, which in the finished article appeal to and are judged solely by the eye; but does not include any mode or principle of construction or anything which is in substance a mere mechanical device, does not include any trademark as defined in the Indian Penal Code or any artistic work as defined in the Copyright Act,1957” 
Under the Act, the controller-General of Patents, Designs and Trade Marks under Department of Industrial Policy and promotion, Ministry of Commerce and Industry is the controller of designs. The Controller General of Patents, Designs and Trade Marks directs and supervises the functioning of ‘Industrial Designs Wing’. The registration of industrial design under the Designs Act id done by the ‘Industrial Designs Wing’. The registration of industrial design under the Design Act is done by the ‘Industrial Designs Wing’ of the Head Office of Patents located at Kolkata, West Bengal.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…