Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras.
Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of April 2012.Instagram is distributed through the Apple App Store and Google Play. Support was originally available for only the iPhone, iPad, and iPod Touch; in April 2012, support was added for Android camera phones running 2.2 Froyo. Originally a purely photo-sharing service, Instagram incorporated video sharing in June 2013, allowing its users to record and share videos lasting for up to 15 seconds. This venture has been seen by some as Facebook's attempt at competing with Twitter's Vine video-sharing application.
By December 2010, Instagram had 1 million registered users. In June 2011 Instagram announced it had 5 million users] and it passed 10 million in September of the same year. In April 2012, it was announced that over 30 million accounts were set up on Instagram.
Instagram announced that 100 million photographs had been uploaded to its service as of July 2011. This total reached 150 million in August 2011. By May 2012 58 photographs were being uploaded and a new user was being gained each second. The total number of photographs uploaded had exceeded one billion.
There are also proprietary rights in content on Instagram. Instagram does not claim any ownership rights in the text, files, images, photographs, video, sounds, musical works, works of authorship, applications, or any other materials (collectively, content) that users post on or through the Instagram Services.
On August 9, 2012, English musician Ellie Goulding came out with a new music video for her song "Anything Could Happen". The video only contained fan submitted Instagram photographs that used various Instagram filters to represent words or lyrics from the song and over 1200 different photographs were submitted.
On February 27, 2013, Instagram announced that they had 100 million active users, only two and a half years after first launching. This was an increase of roughly 10 million users in a little over a month's time.
Many celebrities have profiles on Instagram, sharing photos and videos of their personal and professional lives with fans. Some celebrities deleted their accounts in response to Instagram's proposed change to its Terms of Service, which would have allowed the photo-sharing app to sell images to advertisers without compensation to users
Features and tools
A photo collage of an image modified with 16 different Instagram filters.
Users can upload photographs and short videos, connect their Instagram account to other social networking sites (which will enable the option to share uploaded photos to those sites), and follow other users' feeds. As of June 2013, users can connect their Instagram account to Facebook, Twitter, Tumblr and Flickr.
In 2012, Instagram created web profiles which allows users to use their Instagram account like a social media site. This gave users a web profile featuring a selection of recently shared photographs, biographical information, and other personal details. The web feed is a simpler version of the phone app, mimicking the look and feel users are already accustomed to.
- X-Pro II
Criticism and lawsuits
Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram. Instead it was interpreted by many that we were going to sell your photos to others without any compensation. This is not true and it is our mistake that this language is confusing. To be clear: it is not our intention to sell your photos. We are working on updated language in the terms to make sure this is clear.
Related products and services
- Instamap is an app available for iPad that allows users of Instagram to find photos based on their location or a hashtag. Results can be displayed in a gallery or linked to a map.
- 100 Cameras in 1 is an app available for iPhone users that provides additional effects for photos uploaded to Instagram.
- Carousel, for Macs, provides a live feed of Instagram on the Mac.
- Statigr.am is a free app that provides personal statistics related to Instagram, including number of followers, likes, and comments, along with usage statistics.
- Instagram & Printing - Instaprint offers a device which can be rented for social gatherings that allows users to print photographs on Instagram.]Printsgram allows a user's Instagram collection to be printed as a poster or stickers.
- Printic offers one of the easiest ways to print and share Instagram pictures from an iPhone. Pictures come in a vintage 3x4 inches (7.62x10.16 cm) format, with an orange envelope and a message for the recipient.
- Socialmatic - a graphic design firm in Italy created a prototype for a physical digital camera, called the Socialmatic, with the housing designed to look like the Instagram icon. The camera is designed with 16 GB of storage, Wi-Fi and Bluetooth capability, the ability to interface with the Instagram app, and the ability to produce color prints. The project (apparently neither related to, nor officially commissioned or approved by, Instagram) seeks crowdfunding via Indiegogo, in order to be made available as a product.
- Gramatica - app that gives Instagram users additional photo album options, such as: pinch/zoom, hide photo, and create lists.