Skip to main content

Is Consumer really the king?

The risks are given to the consumer, the unsuspecting consumer and the poor workforce. And who gets the benefits? The benefits are only for the corporations, for the money makers.
You must be wondering why I told these statements. There is no doubt that todays consumers are at a far better position than that of past as consumers are given a lot of safety, security and comfort towards product as the products are made as per their convenience, needs and desires. So consumers are king of the market. Even if the companies cheat the consumers, today’s consumers have been given the rights like consumer courts, consumer forums and they can raise their demands. Even today’s consumer is really very confident and assured about their rights and demands so there is legal protection for consumer.
The companies which exist today are really very diplomatic and tactful. Consumer is the king of market is just to say. The real or true thing is the companies are really very good at influencing consumer. The products which are existing in the market or the product which they manufacture are not really required by the customer but the companies sell those products by attractive advertisements and they influence the customers which make the consumer confusing.
Take an example- There is a special product called baby toilet soap sold at a hefty price commensurate with a mother’s love for her child. The relevant Indian standard limits the nickel content in baby soap to zero because of the potential of nickel compounds to cause dermatitis. No soap manufacture tests his product for nickel content- likely contaminant through hydrogenated oils. From these real examples it can be known the “RIGHT TO BE INFORMED” has been violated.

Truly the king of the market is marketer as they sell the products and even after knowing to the consumer that the marketer is cheating they ignore the fact that they are being cheated and some are indifferent to go to consumer courts and consumer forums as in India there are political , social and many problems which can make a problem to the consumer if the consumer complaints against the company. “Many people want the government to protect the consumer. A much more urgent problem is to protect the consumer from the government.

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…

Rural and Urban Marketing Linkage

Some general principles need to be clarified to provide a basis for understanding food-marketing systems within a development context. In order to make any effective interventions in a marketing system it is necessary to define the types of marketing channels, their linkages and functions.
The term “market linkages” is often referred to in the literature on rural development. what precisely does it mean? The term linkage obviously implies a physical connection between the producer and the ultimate consumer. Linkages also involve financial transactions - the selling and buying of goods - and can be broadly defined in four different ways:
by the form of financial transactions or type of intermediaries who undertake the transactions;by the channels through which transactions occur and the type of facilities used for transactions;by how they are linked together by transport and communications networks;by the spatial distribution of transactions - where they occur and whethe…