Skip to main content

job enrichment

Means enhancing a job by adding more meaningful tasks and duties to make the work more rewarding or satisfying. This was popularized by Herzberg who highlighted the motivational needs of employees like self-fulfillment and self-esteem.This is for long-term satisfaction and performance goals.
Job enrichment, or vertical expansion of jobs, may be accomplished by increasing the autonomy and responsibility of employees.
Hertzberg described 5 factors for enriching jobs and motivating employees:
  1. Achievement
  2. Recognition
  3. Growth
  4. Responsibility
  5. Performance of the whole jobs instead of of only parts of the job
      Managers were expected to enrich the jobs in terms of the following.

-increasing the level of difficulty and responsibility of the job
-allowing employees to retain more authority and control over work outcomes
-providing unit and individual job performance directly to employees
-adding new tasks to the jobs that require training and growth
-assigning individuals specific tasks to enable them to become experts.
The above factors enable
(a)    Greater role in the decision-making process
(b)   More involved in Planning, Organizing, Directing and Controlling
(c)    May be accomplished by formation of teams for self-management
JE is not a solution to problems of pay or benefits dissatisfaction,or employee security

Moreover its not that all employees are dissatisfied with mechanical work on the assembly line and its not that all employees seek responsibility and challenge in their jobs as they like their minds to wander while they work.  

Popular posts from this blog

Overview of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.

Use social media marketing to listen, analyze, publish, and engage across networks. Align your marketing, customer service, and sales efforts on social — strengthening customer relationships.

Listen and analyze. Hear conversations from over 650 million different sources with social listening tools. Discover what consumers are saying about your brand, your products, and your competitors. Discover trending topics and influential conversations — then use that information to inform your marketing decisions.
Plan and publish. Plan, execute, and track social media marketing campaigns. Customize and craft your content from multiple sources, while protecting your brand with configurable approval rules and a full audit trail. Manage social strategy, tailor campaigns, and drive social awareness…

Future Of Digital Marketing

The Origin of Digital-Marketing: The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and
While the term 'digital marketing' may not have been used until the 1990s, digital marketing itself has roots to the mid-1980s when the Soft Ad Group, now ChannelNet developed advertising campaigns for several major automobile companies, wherein people would send in reader reply cards found in magazines and receive in return floppy disks that contained multimedia content promoting various cars and offering free test drives.
The rapid evolution of digital media has created new opportunities and avenues for advertising and marketing. Fueled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising.
In 2012 and 2013 statistics showed digital marketing remained a gro…

Why Digital Marketing and Web 2.0 Important To Business?


Digital marketing technology helps you understand and reach your audience most effectively so you can generate the most revenue.  For advertising campaigns, ad serving technology makes it possible to serve the right ad at the right time to right person.  That means your advertising is being as productive as possible. When technology is working for you, you’ll understand your audience at a whole new level, and it will show up on your bottom-line.

NEED FOR THE STUDY The pace of change in today’s business environment is faster than ever. New markets, technologies, and opportunities are arising on a daily basis. Current ways of doing business need to be adapted or they will become outdated. Organizations and enterprises have to become agents of evolution to be successful; as victims of evolution they risk failure. With so many dynamics operating in the global economy, Digital Marketing is now more than ever an effective tool to make a company stand out from the pack.

The pe…